Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,560 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,659 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,659 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,205 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,560 cutting edge ideas.

Personalized Whiskey Packaging

Jameson's Customizable Bottles Celebrate St. Patrick's Day

— February 5, 2020 — Art & Design
Ahead of St. Patrick's Day this year, Jameson is unveiling customizable whiskey packaging to put a personalized twist on celebrations. The whiskey brand is debuting bottles designed by Dublin-based illustrator Stephen "Hephee" Heffernan that feature phrases like "Your round" and "Last orders."

Thanks to the inclusion of an NFC-enabled chip and a QR code, the bottles help fans customize the bottles for their chance to win a limited-edition bottle of their own. The limited-edition connected bottles are being rolled out in 22 markets around the world and offer a new way for fans to digitally interact with the whiskey brand's packaging.

Interactive bottles are becoming increasingly popular for brands that want to engage with fans in one way or another for the purpose of promoting a campaign or simply sharing more details about a product's origins.


Image Credit: Jameson
Trend Themes
1. Interactive Packaging - The inclusion of NFC-enabled chips and QR codes on whiskey bottles allows for personalized and digital interactions with consumers.
2. Customizable Branding - Personalized whiskey packaging offers consumers the opportunity to put their own creative touch on the product, enhancing brand engagement.
3. Digital Interaction - The use of connected bottles provides a new way for consumers to digitally interact with the whiskey brand, fostering a deeper relationship.
Industry Implications
1. Alcohol & Beverages - Personalized whiskey packaging presents disruptive innovation opportunities for the alcohol industry to enhance consumer experiences and loyalty.
2. Packaging - Interactive and customizable whiskey bottles offer a new avenue of innovation within the packaging industry, catering to consumer demand for unique experiences.
3. Marketing & Advertising - The use of interactive bottles for promotions provides innovative marketing opportunities for brands to engage with consumers and create memorable experiences.
6.6
Score
Popularity
Activity
Freshness