Just as people are leaning on touchless technology more than ever in their daily lives, brands are introducing totally touchless campaigns like Rebuild the World by LEGO. The iconic toy brand created an outdoor experience in London aimed at kids that lets them use hand gestures to move bricks on billboards. Thanks to Ultraleap technology, people are said to be able to feel the shapes of the bricks in mid-air and move, rotate and stack virtual LEGO bricks.
The Ocean Outdoor digital billboard with haptic technology was set up at Westfield London over a weekend and LEGO claims to be the first company in the UK to put this innovative technology to use.
Going into the holiday season, a time when kids won't be able to touch and feel toys in-store as usual, alternative experiences are being created.
Image Credit: LEGO
LEGO's Rebuild the World Lets Kids Gesture to Play on Billboards
Laura McQuarrie — October 27, 2020 — Marketing