Build Big Feelings is a new creative activity from LEGO that's aimed at helping kids skillfully express their feelings. With this campaign, LEGO recognizes that "with only 6% of the vocabulary of adults, smaller children can’t always find the words to express big emotions."
The simple activity involves finding a big, empty jar and a quiet moment for turning inward and taking stock of what's going on inside. LEGO then encourages kids to build how they're feeling with bricks, and support from a parent or caregiver can help those feelings to be healthily expressed, recognized and validated. This activity focuses on honoring feelings, as well as listening and attentiveness, and it helps kids use their words to help them better express what they are experiencing and feeling in the moment.
What Makes This Trend Stand Out
- Emotional Intelligence Education
- LEGO's Build Big Feelings campaign highlights the need for emotional intelligence education for kids, presenting an opportunity for startups to develop innovative solutions for teaching emotional intelligence to children.
- Gamified Therapy
- Gamification of therapy with LEGO's Build Big Feelings campaign presents an opportunity for healthcare startups to develop innovative solutions for making therapy more engaging for kids.
- Toy-assisted Mental Health
- Build Big Feelings by LEGO capitalizes on the potential role of toys in promoting children's mental health, creating a market for toy startups that aim to use playtime to help kids in need.
Sectors Adopting This
- Toy Industry
- LEGO's Build Big Feelings campaign encourages further innovation in the toy industry by demonstrating that toys can promote emotional learning and well-being for children.
- Education Technology
- LEGO's Build Big Feelings campaign presents an opportunity for EdTech companies to develop software and hardware-based solutions for integrating emotional intelligence into K-12 curricula.
- Mental Health Services
- Build Big Feelings by LEGO creates opportunities in the mental health services industry, as therapists can incorporate LEGO-building activities in their treatment plans for children.
