From celebrity shapewear dresses to couple-focused chicken meals, the June 2022 pop culture trends depict how brands are engaging with consumers around popular themes and content.
One noteworthy trend that leverages the emerging 90s-era fashion comes from Oakley, The premium eyewear brand recently launched two new 90s surf-inspired frames to its 'MUZM' collection. According to the company, both new styles were originally released over 25 years ago and are now being re-released as limited-edition items. To bring the glasses into the modern era, Oakley infused both pairs with its cutting-edge high-tech elements.
Another noteworthy trend from the June 2022 pop culture trends comes from Lazy Oaf and Crocs. The Lazy Oaf x Crocs collection features vibrant sandals embellished with playful Jibbitz charms. “Crocs have been a staple in many a Lazy Oaf campaign, and we think they’re the ultimate shoe for anyone craving that ‘Lazy’ lifestyle. We love the lo-fi aesthetic and unpretentiousness of Crocs," said Gemma Shiel, the Funder and Creative Director of Lazy Oath.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
