KEYS Soulcare offers a nourishing cheek tint, available in eight shades. The Sheer Flush Cheek Tint draws inspiration "from the colour of naturally flushed cheeks." The formula is lightweight, blendable, breathable, and blendable. It also brings some nourishing properties to the skin. Sunflower Seed Oil, for one, moisturized the skin because it contains "powerful antioxidants and essential fatty acids." The nourishing cheek tint also includes Safflower Seed Oil which helps with plumping the skin and smoothing it.
All of KEYS Soulcare is dermatologist-tested and easy to blend. The Sheer Flush Cheek Tint is part of the brand's newest color-skincare hybrids called 'Make You.' The 'Grace' shade of the nourishing cheek tint was spotlighted by Alicia Keys' in her 2022 Met Gala look.
Image Credit: KEYS Soulcare
Key Themes Behind This Trend
- Color-skincare Hybrids
- The trend of creating makeup with added skincare benefits creates an opportunity for businesses to combine the two industries.
- Clean Beauty
- The trend towards clean and natural beauty products presents a significant opportunity for companies to innovate by using nourishing, safe, and eco-friendly ingredients in their products.
- Transparency and Sustainability
- Increasing consumer demand for transparency and sustainability in the beauty industry creates an opportunity for companies to innovate by using environmentally-friendly ingredients, reusable packaging, and ethical sourcing.
Where This Applies
- Beauty and Skincare
- The beauty and skincare industry can incorporate nourishing and eco-friendly ingredients in their products, providing consumers with clean and natural options that not only enhance their appearance but also benefit their skin.
- Fashion and Celebrity Endorsements
- The fashion and celebrity industry can collaborate with beauty brands that offer clean and eco-friendly makeup, providing their fans with trendy and beneficial beauty products.
- Packaging and Material Science
- The packaging and material science industry can focus on creating sustainable and reusable packaging for the beauty industry, which would reduce waste, promote sustainability and meet consumer demand for eco-friendly products.
