Just in time for the height of summer, the second drop of the Gigi Hadid x Frankies Bikinis collab is now available.
Back in April of 2022, Gigi Hadid and Frankies Bikinis debuted their initial swimwear collection. The second drop serves as a follow-up to the adult and kids‘ iterations with four bright new colorways and noteworthy fabrics. There's the 'Honeysuckle,' hue, which is a pastel yellow print with dainty floral details, and the 'Asher Blue' shade that features tiny blue rosebud detailing. Each of these colorways comes in various styles including underwire bikini tops, ruffle bikini bottoms, crop tops, high-waisted bottoms, and more.
The latest Gigi Hadid x Frankies Bikinis’ collab is available to shop now from Frankies Bikinis’ online store.
Image Credit: Frankies Bikinis
Why This Trend Is Growing
- Model-designed Swimwear
- Model-designed swimwear collections are a growing trend that could create opportunities for fashion and retail industries to work with popular models and celebrities to create innovative swimwear designs.
- Collaborative Collections
- Collaborative collections between popular models, celebrities and clothing brands are becoming more popular which could disrupt traditional retail sales models and create new distribution channels.
- Sustainable Swimwear
- Sustainable options for swimwear are a growing trend that could create opportunities for textile and fashion industries to research and produce eco-friendly options for consumers.
Industries Being Reshaped
- Fashion
- Collaborations with models and celebrities to create new clothing designs has become a growing trend in the fashion industry that can lead to ongoing fashion opportunities.
- Retail
- Collaborations between clothing brands and models create unique sales opportunities as people can purchase products that are part of limited edition collections.
- Textile
- Sustainability is a growing trend that can create opportunities for textile industries to develop solutions for eco-friendly swimwear products to meet consumer demands.
