American footwear giant New Balance has unveiled two updated versions of its recently released 2002R model in new hiking-themed colorways.
Both silhouettes maintain the 2002R's core features, including its reinforced toe caps and hiking loop-style eyelets. However, the sneakers' overall looks have been transformed via all-new color schemes. The first new version reimagines the sneaker using a brown leather colorway with red laces. Meanwhile, the second iteration of the 2002R features suede uppers with pink and purple details.
According to an Instagram post by the company, the designer of the new silhouettes, Yue Wu, drew inspiration from the hiking boots worn by characters in the video game 'Animal Crossing: New Horizons.' Both versions of the 2002R are now available to purchase through New Balance Korea.
Image Credit: New Balance
Key Themes Behind This Trend
- Hiking-inspired Sneakers
- Designing sneakers that are inspired by hiking is a new trend for footwear companies to explore.
- Video Game Fashion
- Drawing inspiration from popular video games opens up new trend opportunities for fashion companies.
- Updated Classic Designs
- Creating updated versions of classic designs is a trend that footwear companies should take advantage of.
Where This Applies
- Footwear Industry
- The footwear industry should explore the trend of designing hiking-inspired sneakers to stay relevant and attract new customers.
- Fashion Industry
- The fashion industry can capitalize on the trend of drawing inspiration from popular video games to create trendy and unique fashion pieces.
- Gaming Industry
- The gaming industry can collaborate with fashion and footwear companies to create new merchandising opportunities and reach new audiences.
