Worn-In Aesthetic Lifestyle Shoes

New Balance Unveils a New GORE-TEX Design of the 2002r Sneaker

New Balance introduces a new iteration of the 2002r sneaker model and this time around, it is coated in a GORE-TEX material to add a touch of durability to the look. In terms of the colorway, it boasts a neutral tone throughout the entire silhouette for a muted look overall.

Most of the upper is designed in a grey color and covers the overlaying accents including the heels, the tongues, the toe boxes, and the quarter sections. Resting underneath are the mesh materials for a touch of breathability in a lighter grey color. To add more contrast, the lateral side of the shoe is marked with the N logo in white and the midsoles have an aged look to round it out.

Image Credit: 43einhalb

Worn-in Aesthetic
Opportunity for shoe companies to incorporate an aged or distressed look into their designs for a unique and vintage appeal.
GORE-TEX Coating
Incorporating durable materials into shoe designs can increase the overall longevity and practicality of the product, appealing to consumers looking for long-lasting options.
Neutral Colorway
By creating shoes in neutral colors, brands have the opportunity to appeal to a wider audience and offer versatile options that can be paired with a variety of outfits.

Sectors Adopting This

Footwear
Shoe companies can leverage the trends of worn-in aesthetics, durable coatings, and neutral colorways to create unique and practical products that appeal to a broad range of consumers.
Fashion
Incorporating worn-in aesthetics into clothing designs can create a vintage and unique appeal, appealing to consumers looking for one-of-a-kind pieces.
Sportswear
By adding durable coatings to sportswear, athletic apparel companies can create practical and long-lasting products that fit the needs of athletes and fitness enthusiasts alike.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 76%
Freshness 13%