From sweat-activated formulas to AI scalp care tools, the April 2024 hair trends offer a look at the hair care innovations shaping the beauty industry.
Hair care brands are doubling down on scalp care as consumers recognize its crucial role in maintaining healthy tresses. With more focus on skincare for the scalp, consumers are investing in everything from daily care and styling products with soothing ingredients to tools with scalp care modes that promote optimal conditions for growth and overall vitality.
Formulations infused with mood-boosting scents based on neuroscience are gaining traction as consumers seek uplifting experiences from their everyday routines. By incorporating fragrances known to evoke positive emotions, such as citrus and floral notes, brands are tapping into the psychological benefits of scent. Similarly, some brands are making a push for consumers to embrace experimentation and self-expression with bold at-home hair colors.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
