Vibrant Anti-Fade Hair Colors

The Clairol Bold & Bright Hair Colors Have TrueColorSeal Technology

The Clairol Bold & Bright hair colors are a new range of hair dye products formulated with a variety of technologies to help consumers achieve salon-quality results from the comfort of home. The hair colors have the TrueColorSeal technology that's rated to offer protection against water-related fading, while the Color Boost Glaze comes packaged with the product to extend results between colorings. The HydraShine conditioner leaves hair with a glossy shine and will help to restore moisture lost during the color process.

The Clairol Bold & Bright hair colors come in a variety of shade options including Wild Blackberry, Black Licorice, Intense Passion Plum, Chocolate, Brown Sugar, Intense Cherry and more. The hair coloring products are priced at $8.49 each.

Long-lasting Hair Color
Innovative technologies in hair dye products promise protection against water-related fading for extended color longevity.
At-home Salon Results
Consumers can achieve salon-quality hair coloring results from the comfort of their homes with advanced formulation technologies.
Brilliant Shine Hair Products
Hair dye products like Clairol's HydraShine conditioner offer glossy shine and restore lost moisture for vibrant hair appearance.

Sectors Adopting This

Beauty & Personal Care
The beauty industry can explore disruptive innovation opportunities in developing advanced hair dye technologies for long-lasting vibrant colors.
Consumer Goods
Consumer goods companies can capitalize on the trend of at-home salon results by offering convenient and effective hair coloring solutions.
Cosmetics & Skincare
Cosmetics and skincare brands have the potential to disrupt the market with brilliant shine hair products that provide glossy and nourished hair finishes.
SCORE
3.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 54%
Freshness 25%