Kristin Ess Hair's Softening Collection Targets Dullness & Dryness
Laura McQuarrie — February 26, 2024 — Fashion
References: kristinesshair & ians.in
The Softening Collection by affordable luxury haircare brand Kristin Ess Hair is designed for softening and smoothing, all the while addressing the growing demand for products catering to overprocessed, dry and dull hair. "Damaged, dull and dry hair have been among the top concerns expressed by our customers," says Piyush Jain, Maesa CEO, "And these four new products are specifically designed to make hair softer, smoother and healthier looking, without the need to go to a salon."
This affordably priced range shares products all under $18 and it includes essentials to support every step of a routine from washing to styling. The Kristin Ess Hair Softening Collection includes Ultra Rich Softening Shampoo, Ultra Lightweight Softening Conditioner, Velvet Finish Softening Mask and Subtle Shine Softening Oil for all hair types.
This affordably priced range shares products all under $18 and it includes essentials to support every step of a routine from washing to styling. The Kristin Ess Hair Softening Collection includes Ultra Rich Softening Shampoo, Ultra Lightweight Softening Conditioner, Velvet Finish Softening Mask and Subtle Shine Softening Oil for all hair types.
Trend Themes
1. Luxury Haircare Innovation - The Softening Collection by Kristin Ess Hair caters to the demand for affordable luxury products that address concerns of dryness and dullness.
2. Customized Hair Solutions - Kristin Ess Hair's Softening Collection offers tailored solutions for overprocessed, dry, and dull hair, meeting the specific needs expressed by customers.
3. Affordable Salon-quality Products - The Kristin Ess Hair Softening Collection provides salon-quality results at an accessible price point, allowing consumers to achieve healthier-looking hair without salon visits.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore new opportunities by developing affordable luxury haircare collections that target specific hair concerns like dryness and dullness.
2. Retail and E-commerce - Retail and e-commerce businesses can capitalize on the trend of customized hair solutions by offering a range of products tailored to different hair types and concerns, enhancing customer satisfaction.
3. Cosmetics and Skincare - The cosmetics and skincare industry can innovate by launching affordable salon-quality hair products that deliver softness, smoothness, and healthy-looking results, meeting the evolving consumer preferences.
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