The top 2021 hair trends range from high-tech salons and anti-aging hair care systems to beautifying 3D-printed supplements. With hair care seen as an extension of self-care, consumers are indulging in express at-home treatments to help them make the most of their time in between trips to the salon.
With the rise of the natural hair movement, consumers are learning to celebrate and enjoy the unique characteristics of their hair, as well as simple ways to nourish, maintain and style their strands. With a greater amount of attention being paid to proper hair care, brands are supporting curly haired consumers with products that are focused on protein, moisture, and balancing them both for healthy-looking results.
For more beauty innovations in the year ahead, check out Trend Hunter's 2022 Trend Report.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
