Priyanka Chopra Jonas' Anomaly haircare line is powered by ultra-clean formulas, sustainable packaging and it's accessible to a wide range of consumers thanks to its affordable price point—products are just $5.99. The range taps into the growing preference for "skinimalism" and the simplicity of applying fewer products for more results. True to this, the range consists of only a deep conditioning mask, dry shampoo and three different types of shampoo and conditioner.
As Priyanka herself told Elle, "You've seen a lot of skincare be sustainable, clean, vegan, cruelty-free, but you haven’t really seen that in hair care much. I wanted superior products, no parabens, and sulphates, but super clean."
The product packaging for Anomaly is made with 100% recycled materials sourced from landfills and oceans.