The Frange Puff is a Dry Shampoo That Instantly Restores Volume on the Go
Laura McQuarrie — April 2, 2021 — Fashion
References: violettefr & glamourmagazine
Violette_FR's Frange Puff is a dry shampoo brush that's designed for life on the go and it fuses aspects of creator Violette's Parisian and fast-paced NYC lifestyle. Rather than being packaged in the form of an aerosol or a loose jar, the dry shampoo product is reinvented as a brush-on product that can be used to refresh roots in an instant.
The dry shampoo brush is designed to be taken on the go and be replenished as needed, since the product has a removable, washable brush and a refillable powder base. The product itself harnesses the power of products like tapioca starch, oat kernel flour and aloe leaf juice to leave hair feeling fresh, lightly fragranced and free from excess oils.
The dry shampoo brush is designed to be taken on the go and be replenished as needed, since the product has a removable, washable brush and a refillable powder base. The product itself harnesses the power of products like tapioca starch, oat kernel flour and aloe leaf juice to leave hair feeling fresh, lightly fragranced and free from excess oils.
Trend Themes
1. Brush-on Dry Shampoos - The rise of brush-on dry shampoos presents an opportunity for companies to create sustainable and affordable alternatives to traditional aerosol and jar-based products.
2. On-the-go Beauty Products - The Frange Puff's design offers disruptive innovation opportunities for on-the-go beauty products that are compact, refillable, and sustainable.
3. Natural Ingredients - The use of natural ingredients like tapioca starch and oat kernel flour in dry shampoo products presents an opportunity for companies to tap into the growing demand for natural and eco-friendly beauty products.
Industry Implications
1. Personal Care - The personal care industry can capitalize on the trend of brush-on dry shampoos to create more sustainable and travel-friendly hair care products.
2. Sustainable Packaging - The development of refillable and washable dry shampoo brushes like the Frange Puff presents an opportunity for the sustainable packaging industry to create more eco-friendly alternatives to traditional aerosol and jar-based products.
3. Beauty Technology - The Frange Puff's unique design and use of natural ingredients presents an opportunity for the beauty technology industry to innovate and create new products that cater to the needs of today's environmentally-conscious and on-the-go beauty consumers.
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