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Top 100 Hair Trends in 2020

From Waste-Free Shampoo Bars to Luxury Hair Extension Services

— January 24, 2021 — Fashion
The 2020 hair trends highlight the latest in hair washes, masks, styling tools, and more—with plenty of products and services to cater to consumers with all hair types and needs.

To help consumers protect their hair from harsh dryers, the MODA ONE was launched as an adaptive tool that changes heat settings in response to different moisture levels. Using this smart adjustment technology, the hair dryer is able to measure moisture levels at over 20 times a second, ensuring only the necessary amount of heat is used to both safely and efficiently dry the hair.

Those looking to give their hairstyle an extra edge might be drawn to Major Moonshine's Glitter Hair Gel, which adds a layer of shimmer and helps to hold the hair in place. Another feature comes from Batiste, who created a dry shampoo alternative that uses a waterless cleansing foam. With its updated formula, the product refreshes the hair without leaving any residue.

For more hair trends in the year ahead, check out Trend Hunter's 2021 Trend Report.
8.1
Score
Popularity
Activity
Freshness
100
Itch-Eliminating Hair Care Oils
Itch-Eliminating Hair Care Oils
As I Am's Dry & Itchy Scalp Care Oil Treatment Boasts Tea Tree Oil
<
99
Nourishing Plant Milk Haircare
Nourishing Plant Milk Haircare
Better Natured's Plant-Based Formulas Blend Three Plant Milks
<
98
All-Natural Haircare Duos
All-Natural Haircare Duos
Wellnesse's Natural Shampoo & Conditioner is Based on a DIY Recipe
<
97
Plant-Based Hair Oils
Plant-Based Hair Oils
The Afro Hair & Skin Co. Boasts Nutrient-Dense Products That are Natural
<
96
Frizz-Free Hairstyling Collections
Frizz-Free Hairstyling Collections
Conair's New Hair Range Boasts a Pro Dryer, Flat Iron, and More
<
95
Fragrance-Free Dry Shampoos
Fragrance-Free Dry Shampoos
Not Your Mother's Debuted the Clean Freak Refreshing Dry Shampoo
<
94
Lightweight Smoothing Conditioners
Lightweight Smoothing Conditioners
Larry King Haircare Calls Its Conditioner "Liquid Hairbrush"
<
93
Eco-Friendly Volumizing Sprays
Eco-Friendly Volumizing Sprays
The ProPure Invisible Styler Releases Product with an Air Pump
<
92
Transgender Rights-Supporting Campaigns
Transgender Rights-Supporting Campaigns
Pantene is Bringing Its #HairHasNoGender Project to Canada
<
91
Strengthening CBD Haircare
Strengthening CBD Haircare
Calm SexyHair Shares the Benefits of 99% Pure CBD for Hair
<
90
Refreshing Scalp Treatments
Refreshing Scalp Treatments
Omorovicza's Scalp Reviver Works Between Washes
<
89
Sugar Scalp Scrubs
Sugar Scalp Scrubs
Cuvée Beauty's Sugar Scalp Scrub is Made to Be Mixed with Shampoo
<
88
Voter-Encouraging Accessories
Voter-Encouraging Accessories
Kitsch's Newest Rhinestone Bobby Pin Spells Out "VOTE"
<
87
Actress-Crafted Haircare Lines
Actress-Crafted Haircare Lines
Taraji P. Henson's New TPH by Taraji Line Promises Healthy Scalps
<
86
Volumizing Foam Shampoos
Volumizing Foam Shampoos
TRESemmé's Pro Pure Volume Foam Shampoo Doesn't Weigh Hair Down
<
85
Curly Hair-Specific T-Shirt Towels
Curly Hair-Specific T-Shirt Towels
Naturalicious Debuted the Ultimate Hair Towel to Reduce Frizz
<
84
Made-to-Order Hair Color Kits
Made-to-Order Hair Color Kits
The eSalon Custom Hair Color Set is Crafted by Stylists
<
83
Milky Leave-In Conditioners
Milky Leave-In Conditioners
The Monoi Milk Leave-In Conditioner Spotlights a Tahitian Ingredient
<
82
Natural Haircare Vending Machines
Natural Haircare Vending Machines
Diva By Cindy Dispenses Its Natural Haircare Products by Machine
<
81
Black-Owned Beauty Marketplaces
Black-Owned Beauty Marketplaces
Ebony Crown's Marketplace Curates Hair & Beauty Businesses
<
80
Sulfate-Free Aloe Hair Lines
Sulfate-Free Aloe Hair Lines
Herbal Essences Updated Its Selection of Natural Haircare Products
<
79
Pre-Shower Scalp Balms
Pre-Shower Scalp Balms
The Re-Fresh Coconut Pre-Shower Scalp Balm Nourishes a Dry Scalp
<
78
Hydrating At-Home Hair Kits
Hydrating At-Home Hair Kits
The O'WOW At-Home Smoothing Treatment Kit is Vegan-Friendly
<
77
Smoothie-Inspired Hair Masks
Smoothie-Inspired Hair Masks
Briogeo's Hydrating Hair Mask Features Avocado, Kiwi & Spinach
<
76
Luxury Hair Extension Services
Luxury Hair Extension Services
Locks & Mane Offers a Fully Customized Beauty Experience
<
75
Shimmering Hair Gels
Shimmering Hair Gels
Major Moonshine's Glitter Hair Gel Instantly Transforms Tresses
<
74
Icelandic Moss-Infused Hair Products
Icelandic Moss-Infused Hair Products
The Moo Hair 7-sku Range Boasts Icelandic Moss and Marula Oil
<
73
Hair-Specific Daily Shampoos
Hair-Specific Daily Shampoos
Ouai Now Offers Fine, Medium and Thick Shampoo and Conditioners
<
72
Roll-On Scalp Oils
Roll-On Scalp Oils
Leonor Greyl's Régénéresence Naturelle Offers on-the-Go Scalp Care
<
71
Color-Enhancing Hair Masks
Color-Enhancing Hair Masks
Garnier Nutrisse Color Reviver is a Nourishing Five-Minute Hair Mask
<
70
Skin-Caring Hair Products
Skin-Caring Hair Products
SEEN Addresses the Link Between Skincare and Haircare
<
69
Waste-Free Texture Bars
Waste-Free Texture Bars
Lush Cosmetics Debuted the 'BIG' Texture Bar for Full, Beachy Hair
<
68
Shine-Boosting Haircare
Shine-Boosting Haircare
Drybar's Liquid Glass Shampoo & Conditioner Help to Create "Glass Hair"
<
67
Clarifying Scalp Serums
Clarifying Scalp Serums
Sunday Riley's Clean Rinse is Infused with AHA and BHA to Clear the Scalp
<
66
Intensive Hair and Scalp Treatments
Intensive Hair and Scalp Treatments
J Beverly Hills' 'Masque Treatment' Uses Natural Ingredients
<
65
Unapologetic Personal Care Campaigns
Unapologetic Personal Care Campaigns
Billie Wants People to Stop Saying Sorry for Being Themselves
<
64
At-Home Split End Treatments
At-Home Split End Treatments
Truly's Rainbows in Mirrors Treatment Repairs Dry and Frayed Hair
<
63
Water-Activated Scalp Scrubs
Water-Activated Scalp Scrubs
Head & Shoulders' Coconut Oil-Infused Scalp Scrub is Deeply Cleansing
<
62
Travel-Sized Cord-Free Hair Tools
Travel-Sized Cord-Free Hair Tools
The Unbound Petite Collection by CONAIR Just Launched
<
61
Flexible Hair Straighteners
Flexible Hair Straighteners
The Dyson Corrale Uses Half as Much Heat as Its Competitors
<
60
Free-From Hair Care Collections
Free-From Hair Care Collections
Drunk Elephant is Venturing into the Creation of Clean Hair Care
<
59
Hair Loss Subscription Boxes
Hair Loss Subscription Boxes
Helper Hair Boxes Support Women & Kids Going Through Hair Loss
<
58
Brunette-Specific Haircare Kits
Brunette-Specific Haircare Kits
The Moroccanoil Care Meets Color Kit Makes Color Maintenance Easy
<
57
Algorithmic Styling Tools
Algorithmic Styling Tools
T3's HeatID Technology Has Smart Personalization Features
<
56
CBD Hair Gummies
CBD Hair Gummies
Vegamour's GRO+ Advanced Gummies Integrate Hemp-Derived CBD
<
55
Stick-on-Peel-off Dispensers
Stick-on-Peel-off Dispensers
The Sopo Shampoo and Conditioner are Natural and Organic
<
54
Nourishing Minimalist Hair Washes
Nourishing Minimalist Hair Washes
Sans[ceuticals] Offers a Cruelty-Free Shampoo Alternative
<
53
Mindful Haircare Sets
Mindful Haircare Sets
Crown Affair Invites People to Take Their Time with Daily Care
<
52
Friction-Reducing Hair Accessories
Friction-Reducing Hair Accessories
The Silk Lab Offers Scrunchies, Headbands, Sleeping Mask & More
<
51
Sustainable Haircare Packaging Shifts
Sustainable Haircare Packaging Shifts
Eva NYC is Partnering with TerraCycle to Reuse its Bottles
<
50
Customizing Hair Color Boosters
Customizing Hair Color Boosters
Amika's Color-Boosting Drops Can Be Added to Cream-Based Haircare
<
49
Nourishing Dry Shampoos
Nourishing Dry Shampoos
Act+Acre Created a Non-Chalky Dry Shampoo That Promotes Hair Health
<
48
Calming CBD Shampoos
Calming CBD Shampoos
R+Co's Super Garden CBD Shampoo & Conditioner Soothes the Scalp
<
47
Brush-Shaped Dye Applicators
Brush-Shaped Dye Applicators
Cremo Hair & Beard Color Offers a "No Mix, No Mess" Solution for Men
<
46
Restorative Probiotic Haircare
Restorative Probiotic Haircare
The Kefir Probiotic Blend Shampoo Balances the Microbiome
<
45
3-in-1 Edge Tools
3-in-1 Edge Tools
Pattern's Edge Styling Tool Supports Coiled & Curly Hair
<
44
Tea-Infused Hair Rinses
Tea-Infused Hair Rinses
SheaMoisture's Power Greens Hair Tea Rinse is a Pre-Cleanse Treatment
<
43
Portable Beard Straighteners
Portable Beard Straighteners
The Aberlite Pro Creates Fuller, Softer and Well-Groomed Facial Hair
<
42
Gentle Powder Pink Hairbrushes
Gentle Powder Pink Hairbrushes
A Portion of Proceeds from Each 'Pink Manta Brush' Supports Rethink
<
41
Clean Textured Haircare
Clean Textured Haircare
Emerge's Products for Textured Hair Features Almond Milk and Pequi Oil
<
40
Fragrance-Free Hair Bars
Fragrance-Free Hair Bars
Ethique's Unscented Shampoo & Conditioner Bars Suit Sensitive Skin
<
39
Ayurvedic-Inspired Haircare Brands
Ayurvedic-Inspired Haircare Brands
Shaz & Kiks Launched with a Plant-based Scalp and Hair Prewash
<
38
Dominican Hair Growth Oils
Dominican Hair Growth Oils
Bomba Curls' Dominican Forbidden Oil is Infused With Nourishing Plants
<
37
Skincare-Based Hair Products
Skincare-Based Hair Products
The Inkey List Haircare Includes Ingredients Like Hyaluronic Acid
<
36
Reviving Haircare Collections
Reviving Haircare Collections
The Pantene Pro-V Waterless Collection Refreshes Unwashed Hair
<
35
Customized Men's Hair Colors
Customized Men's Hair Colors
Colorsmith's At-Home Hair Color Experience Supports Gray Reduction
<
34
Rinse-Free Hair-Cleansing Foams
Rinse-Free Hair-Cleansing Foams
Aveda's Foam Reset Hair Cleanser is a Hydrating Leave-In Treatment
<
33
Food-Grade Hair Oils
Food-Grade Hair Oils
These Addicted Beauty Hair Oils Have a Natural, Free-From Recipe
<
32
Plant-Based Ayurvedic Haircare
Plant-Based Ayurvedic Haircare
Fable & Mane Makes Haircare Inspired by Beauty Fables & Rituals
<
31
Male Hair Thickening Systems
Male Hair Thickening Systems
BluMaan Hair Essentials Builds Lightweight Volume
<
30
Unisex Grooming Brands
Unisex Grooming Brands
Us. Makes Razors, Shave Creams and Lotions for All
<
29
Hydrating Hemp Shampoos
Hydrating Hemp Shampoos
Giovanni Cosmetics' Hydrating Shampoo is Moisturizing & Soothing
<
28
Honey-Infused Solid Shampoos
Honey-Infused Solid Shampoos
Lush's 'Honey I Washed My Hair' Works to Moisturize and Soften Hair
<
27
Biodegradable Hair Brushes
Biodegradable Hair Brushes
Kitsch Consciously Created Collection Uses Corn Starch Fibers
<
26
Hair-Cleansing Waterless Foams
Hair-Cleansing Waterless Foams
Batiste's Waterless Cleansing Foam is a Dry Shampoo Alternative
<
25
WOC-Specific Hair Solutions
WOC-Specific Hair Solutions
Kinkistry is a Natural Haircare Business, Designed for Women of Color
<
24
Remixed Vintage Hair Accessories
Remixed Vintage Hair Accessories
Cult Gaia's Ines Coiled Barrette Set is Understated and Elegant
<
23
Handmade Bespoke Hairbrushes
Handmade Bespoke Hairbrushes
Prose Unveiled a Hairbrush Collection with an Custom Monogram Option
<
22
Transformative Hair Balms
Transformative Hair Balms
This Solid-to-Liquid Shampoo & Conditioner Set are Champagne-Infused
<
21
Hot Air Detangling Brushes
Hot Air Detangling Brushes
Conair's Hot Air Detangling Brush Allows for Hassle-Free Styling
<
20
Optimized Haircare Kits
Optimized Haircare Kits
The Strands Kit Helps to Make Customized Hair Products
<
19
Hair-Brightening Powders
Hair-Brightening Powders
The Blonde Ale Vibrance-Boosting Brightening Powder Enhances Hair at Home
<
18
Love Story Makeup Collections
Love Story Makeup Collections
Sephora's 'To All the Boys' Collection is a Collab with the Hit Film
<
17
Hair Treatment Candles
Hair Treatment Candles
The Blow Hair + Body Oil Treatment Candle is a Variation on Massage Candles
<
16
Skin-Caring Hair Collections
Skin-Caring Hair Collections
The Hardest Working Collection Combines Skincare & Haircare
<
15
Prebiotic Scalp Serums
Prebiotic Scalp Serums
The Topical Scalp Supplements Supports Strong, Nourished Hair
<
14
Eco-Conscious Tube-Like Pouches
Eco-Conscious Tube-Like Pouches
Kao USA Designs a Packaging Solution for John Frieda Hair Care
<
13
Natural Plant-Based Shampoo Bars
Natural Plant-Based Shampoo Bars
Each & Every Expands into Haircare with a Universal Shampoo Bar
<
12
Free-From Vegan Haircare
Free-From Vegan Haircare
Authentic Beauty Concept Makes Cruelty-Free, Plant-Based Products
<
11
Smart Detection Hair Dryers
Smart Detection Hair Dryers
MODA ONE Adjusts Heat in Response Hair Moisture Levels
<
10
AI Hair Analysis Tools
AI Hair Analysis Tools
John Paul Mitchell Systems' Device Makes Product Recommendations
<
9
Premium Grooming Brands
Premium Grooming Brands
King C. Gillette is a New Brand Helping Men Perfect At-Home Grooming
<
8
Tube-Like Pouch Packaging
Tube-Like Pouch Packaging
The Tube-Like-Pouch Combines the Benefits of a Bottle and Tube
<
7
Natural Curly Hair Care
Natural Curly Hair Care
Lush is Launching a New Curly, Coily and Textured Haircare Range on Nov 13
<
6
Refillable Shampoo Packaging
Refillable Shampoo Packaging
P&G Beauty is Launching a Reusable Aluminium Bottle System
<
5
Realistic Hair-Coloring Campaigns
Realistic Hair-Coloring Campaigns
L’Oréal Paris' New Video Was Shot in Eva Longoria’s Bathroom
<
4
Micro-Misting Haircare Applicators
Micro-Misting Haircare Applicators
The Waste-Reducing RÉDUIT One Delivers Fine Magnetic Mists
<
3
Non-Detergent Shampoo Alternatives
Non-Detergent Shampoo Alternatives
Hairstory's New Wash is a Wash-and-Conditioning Hair Cleanser
<
2
AI Cordless Hair Dryers
AI Cordless Hair Dryers
The Battery-Powered AER Dryer Uses AI to Promote Hair Health
<
1
Stick-On Face Masks
Stick-On Face Masks
Earch's Salone de Mask Was Specifically Created to Support Hairdressers
<