Known for its durable and all-natural deodorants, beloved personal care brand Each & Every is launching its brand new plant-based shampoo bar on September 1st. This marks the company's first foray into the haircare category.
The plant-based shampoo bar is free from sulfates, parabens, phthalates, dyes, silicones, and synthetic fragrances. Developed for use by all genders and all hair types, the product is also sustainable and long-lasting. It is estimated that Each & Every's haircare bars use 90% less water than traditional shampoos. In addition to this, the packaging is made out of recyclable cardboard.
The plant-based shampoo bar is offered in the brand's signature Lavender scent. The recipe is all-natural and made from a blend of shea butter, lavender, argan, and avocado oil.
Image Credit: Each & Every