Known for its durable and all-natural deodorants, beloved personal care brand Each & Every is launching its brand new plant-based shampoo bar on September 1st. This marks the company's first foray into the haircare category.
The plant-based shampoo bar is free from sulfates, parabens, phthalates, dyes, silicones, and synthetic fragrances. Developed for use by all genders and all hair types, the product is also sustainable and long-lasting. It is estimated that Each & Every's haircare bars use 90% less water than traditional shampoos. In addition to this, the packaging is made out of recyclable cardboard.
The plant-based shampoo bar is offered in the brand's signature Lavender scent. The recipe is all-natural and made from a blend of shea butter, lavender, argan, and avocado oil.
Image Credit: Each & Every
What's Driving This Trend
- Plant-based Haircare
- Opportunity for businesses to develop and launch plant-based products in the haircare industry, catering to eco-conscious consumers.
- Sustainable Packaging
- Potential for businesses to create recyclable and eco-friendly packaging solutions for personal care products, reducing waste and environmental impact.
- Gender-inclusive Products
- Emerging market for gender-inclusive personal care products that are suitable for all genders and hair types, providing inclusivity and convenience.
Who This Affects Most
- Personal Care
- Opportunity for personal care brands to expand their product lines by offering natural and sustainable haircare options.
- Packaging
- Potential for packaging companies to innovate and create sustainable and environmentally friendly solutions for personal care products.
- Cosmetics
- Emerging market for gender-inclusive and eco-friendly cosmetic products, including shampoos and conditioners, appealing to conscious consumers.
