The cosmetic space has seen a flurry of changes since the onset of the COVID-19 pandemic, especially as it relates to skincare and hygiene, and this list of 2020 cosmetic trends highlights the biggest innovations of the year.
Notably, the emergence of PPE skincare was created. As consumers began wearing facial masks, the need for skincare that addressed the subsequent skin concerns was apparent. Brands like Hero Cosmetics launched products like the Maskne Bundle that supports "every stage of the maskne cycle," helping to reduce the acne caused by wearing a mask.
In addition, virtual beauty has increased dramatically alongside the emergence of same-day. Since consumers can no longer easily purchase their favorite products in-store with lockdown restrictions, global beauty brands like Coty have come up with innovative solutions to reach consumers quickly, including a new strategic partnership with digital delivery service GoPuff to deliver cosmetics in as little as 30 minutes.
For more cosmetic trends in the year ahead, check out Trend Hunter’s 2021 Trend Report.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
