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Top 100 Cosmetics Trends in 2020

From Jawline-Sculpting Sheet Masks to Lipstick Sampling Solutions

— January 16, 2021 — Fashion
The cosmetic space has seen a flurry of changes since the onset of the COVID-19 pandemic, especially as it relates to skincare and hygiene, and this list of 2020 cosmetic trends highlights the biggest innovations of the year.

Notably, the emergence of PPE skincare was created. As consumers began wearing facial masks, the need for skincare that addressed the subsequent skin concerns was apparent. Brands like Hero Cosmetics launched products like the Maskne Bundle that supports "every stage of the maskne cycle," helping to reduce the acne caused by wearing a mask.

In addition, virtual beauty has increased dramatically alongside the emergence of same-day. Since consumers can no longer easily purchase their favorite products in-store with lockdown restrictions, global beauty brands like Coty have come up with innovative solutions to reach consumers quickly, including a new strategic partnership with digital delivery service GoPuff to deliver cosmetics in as little as 30 minutes.

For more cosmetic trends in the year ahead, check out Trend Hunter’s 2021 Trend Report.
9.6
Score
Popularity
Activity
Freshness
100
30-Minute Makeup Delivery Partnerships
30-Minute Makeup Delivery Partnerships
Coty Partners with GoPuff to Deliver Cosmetics Quickly
<
99
Maskne Skincare Bundles
Maskne Skincare Bundles
Hero Cosmetics' Bundle Supports "Every Stage of the Maskne Cycle"
<
98
Socially Supportive Hand Sanitizers
Socially Supportive Hand Sanitizers
The Vegamour Hand Sanitizer Spray Supports Those in Need
<
97
Sustainable Plant-Based Baby Products
Sustainable Plant-Based Baby Products
California Baby is Moving to 100% Eco-Conscious Packaging
<
96
Essential Oil-Infused Hand Sanitizers
Essential Oil-Infused Hand Sanitizers
The Maapilim Hand Sanitizer is Made with 70% Alcohol
<
95
Cosmetic Hand Sanitizer Initiatives
Cosmetic Hand Sanitizer Initiatives
Coty is Making Hydro-Alcoholic Gel to Help with Shortages
<
94
Albino-Friendly False Lashes
Albino-Friendly False Lashes
Ivoree Beauty Makes Products for People with Albinism
<
93
Cartoon Alien Skincare
Cartoon Alien Skincare
The Tonymoly x Minions Collection Features Playful Formulas & Packaging
<
92
Probiotic Moisturizing Sunscreens
Probiotic Moisturizing Sunscreens
Kinship's Clarifying Sunscreen Bolsters the Skin Barrier
<
91
Pearlized Light-Reflecting Serums
Pearlized Light-Reflecting Serums
Skin Inc's Serum Glow Filter is Described as "Skincare Makeup"
<
90
Cosmetic Brand-Backed eSports Festivals
Cosmetic Brand-Backed eSports Festivals
The GirlGamer eSports Festival is Supported by Benefit
<
89
Candy-Themed Hand Sanitizers
Candy-Themed Hand Sanitizers
The Candy Favorites Hand Sanitizers Include Four Scents
<
88
All-in-One Sanitizers
All-in-One Sanitizers
Sunytizer Multipurpose Sanitizer is Suitable for Use on Skin and Surfaces
<
87
Plastic-Free Sunscreens
Plastic-Free Sunscreens
Sun Juju is a Non-Toxic Sun Care Product That's Packaged in Aluminum
<
86
Inclusive Minimalist Skincare
Inclusive Minimalist Skincare
Five Dot Botanics Makes Simple, Gender-Neutral Skincare for All Ages
<
85
Virtual Self-Care Experiences
Virtual Self-Care Experiences
Tatcha Created an Animal Crossing Island to Introduce New Skincare
<
84
Bust Care Sticks
Bust Care Sticks
Bawdy Beauty's Nipple & Areola Stick is Hydrating & Protecting
<
83
Soothing Travel Skincare Kits
Soothing Travel Skincare Kits
MĀSK's Travel-Ready Set Contains CBD-Infused Patches & Gel Capsules
<
82
Cooling Facial Massage Tools
Cooling Facial Massage Tools
Fraîcheur's Ice Globes Cooling Facial Tools Soothe Puffy Skin
<
81
Pampering Minimalist Haircare
Pampering Minimalist Haircare
MONDAY Haircare is Packed with More Active Ingredients Than Usual
<
80
Virtual Makeup Consultations
Virtual Makeup Consultations
Glossier Live Edit Connects Consumers to the Glossier Team
<
79
Skin-Caring Face Masks
Skin-Caring Face Masks
Soliscia is a Reusable, Infused Face Mask with Moisturizing Ingredients
<
78
Spray-On Face Masks
Spray-On Face Masks
I Dew Care's "Mist Mask" Creates a Dewy Glow with Brightening Ingredients
<
77
Reusable Sanitizing Wipes
Reusable Sanitizing Wipes
'FinalWipe' Offers a Sustainable Alternative to Paper Products
<
76
Continuous Bacteria-Banishing Cleaners
Continuous Bacteria-Banishing Cleaners
The Microbran 24 Cleaning Products Work for 24 Hours
<
75
Mono-Material Skincare Packaging
Mono-Material Skincare Packaging
Asquan's Packaging Uses the Same Material for Ease of Recycling
<
74
Virtual Facial Workouts
Virtual Facial Workouts
FaceGym Created a Virtual Exercise Platform for At-Home Facial Workouts
<
73
Cosmetic Gaming Campaigns
Cosmetic Gaming Campaigns
Gen.G and Benefit Cosmetics' Campaign Encourages Female Gamers
<
72
Jawline-Sculpting Sheet Masks
Jawline-Sculpting Sheet Masks
The OIA Derma Face Lifting Mask Boasts Nourishing Ingredients
<
71
Custom-Printed Face Masks
Custom-Printed Face Masks
Amorepacific is Debuting the 3D Printing Mask Pack at CES 2020
<
70
Circular Personal Care Systems
Circular Personal Care Systems
Era Zero Waste Applies the Milkman Model to Personal Care Products
<
69
Free Hand Sanitizer Initiatives
Free Hand Sanitizer Initiatives
LVMH is Offering Free Hand Sanitizer to French Health Authorities
<
68
Luxurious Reparative Serums
Luxurious Reparative Serums
The Cell Rejuvenating Power Serum Strengthens the Skin's Barrier
<
67
Waste Prevention Soap Cases
Waste Prevention Soap Cases
The 'ScrubsUp' Soap Case Extends the Life of Shampoo Bars
<
66
Skincare Beauty Brushes
Skincare Beauty Brushes
ANISA Beauty Makes Skincare Brushes for Applying Serums, Creams & Oils
<
65
Bubble-Blowing Bath Products
Bubble-Blowing Bath Products
The Bubble-Blowing Bubble Bath Makes Cleansing Rituals Entertaining
<
64
AR Beauty Mirrors
AR Beauty Mirrors
Amorepacific’s In-Store Mirror Limits Consumer Interaction with Staff
<
63
Zero-Waste Beauty Packaging
Zero-Waste Beauty Packaging
Kjaer Weis' Red Edition is Refillable, Recyclable and Compostable
<
62
DIY Deodorant Kits
DIY Deodorant Kits
Make This Universe's Kits Help You Make Your Own Deodorant
<
61
Handbag-Inspired Luxury Lipsticks
Handbag-Inspired Luxury Lipsticks
The Rouge Hermes Lipsticks Take Cues from the Coveted Birkin Bag
<
60
Paper Serum Packaging
Paper Serum Packaging
The Innisfree Intensive Hydrating Serum Paper Edition is Eco-Friendly
<
59
Makeup-Maximizing Utensils
Makeup-Maximizing Utensils
Every Drop Beauty Tools are Being Launched at Whole Foods Market
<
58
User-Friendly Beauty Brands
User-Friendly Beauty Brands
Guide Beauty Created a New Approach for Applying Makeup
<
57
Expressive Beauty Portraits
Expressive Beauty Portraits
The Ones 2 Watch 'Transparency' Editorial Highlights Shimmering Makeup
<
56
Premium Grooming Brands
Premium Grooming Brands
King C. Gillette is a New Brand Helping Men Perfect At-Home Grooming
<
55
Zero Waste Pivoting Razors
Zero Waste Pivoting Razors
The Leaf Razor Features Three Built-In Blades That are Replaceable
<
54
Sanitizing Hand Creams
Sanitizing Hand Creams
Recherché's Protective Recovery Hand Cream Does Not Have a Gel Formula
<
53
Celebrity-Founded Refillable Cosmetics
Celebrity-Founded Refillable Cosmetics
Fenty Skin Debuts Eco-Friendly, Refillable Products
<
52
LGBTQ+ Support Initiatives
LGBTQ+ Support Initiatives
The Better Skin Co. is Matching Customer Donations in June
<
51
Balm-Integrated Phone Grips
Balm-Integrated Phone Grips
PopGrip Lips x Burt's Bees Offers More All-Around Comfort
<
50
Gender-Nonconforming Skincare Brands
Gender-Nonconforming Skincare Brands
Soft Breaks Stigmas in Men's Skincare Routines
<
49
Letterbox-Sized Care Kits
Letterbox-Sized Care Kits
Lush Cosmetics' Care Kits Make It Easy to Receive a Fresh Supply of Soap
<
48
Recycled Cleaning Product Packaging
Recycled Cleaning Product Packaging
The Ecoleaf Post-Consumer Recycled Packaging is Eco-Focused
<
47
Botanically Enriched Hand Sanitizers
Botanically Enriched Hand Sanitizers
The Amass Rinse Free Hand Wash Has 70% Alcohol
<
46
Beauty Retailer Subscription Boxes
Beauty Retailer Subscription Boxes
Sephora is Replacing Its Play! Box with the Sephora Luxe Box
<
45
Eco-Friendly Reusable Deodorants
Eco-Friendly Reusable Deodorants
By Humandkind Gives Consumers Sustainable Personal Care Products
<
44
Compact Beauty Travel Boxes
Compact Beauty Travel Boxes
The Beautifect Box is an All-in-One Beauty Studio with Lights & More
<
43
Oil-Free Watermelon Moisturizers
Oil-Free Watermelon Moisturizers
St. Ives' Glowing Oil-Free Face Moisturizer Features Real Melon
<
42
Affordable Microdermabrasion Scrubs
Affordable Microdermabrasion Scrubs
Trader Joe’s Nourish Microdermabrasion Scrub Boosts Vitality
<
41
Cardboard-Based Lotion Tubes
Cardboard-Based Lotion Tubes
La Roche-Posay's Cosmetic Tubes Help to Reduce Plastic Waste
<
40
Four-in-One Makeup Brushes
Four-in-One Makeup Brushes
Alleyoop's Multipurpose Makeup Brush Helps to Apply Four Essentials
<
39
Magical Tween Beauty Brands
Magical Tween Beauty Brands
Target's 'More Than Magic' Was Created to Empower Tween Girls
<
38
Eco Perfume Pouches
Eco Perfume Pouches
Floratropia Approaches Personal Fragrance with "More Perfume, Less Packaging"
<
37
Hand-Powered Zero Waste Trimers
Hand-Powered Zero Waste Trimers
The Man Mower Can Be Used Anywhere to Deliver a Short Beard
<
36
Science Fiction Face Masks
Science Fiction Face Masks
These Star Wars Hydrating Face Masks Come in Five Styles
<
35
Exfoliating Silicone Shower Accessories
Exfoliating Silicone Shower Accessories
The Tooletries Body Scrubber Provides a Deep Clean
<
34
Plastic-Free Deodorant Tubes
Plastic-Free Deodorant Tubes
Procter & Gamble Beauty is Introducing Paper Deodorant Tubes
<
33
On-Demand Skincare Devices
On-Demand Skincare Devices
L’Occitane Introduced the World to Duolab at CES 2020
<
32
Reusable Cotton Rounds
Reusable Cotton Rounds
LastRound is a Washable Alternative to Single-Use Cotton Rounds
<
31
Vodka Brand Hand Sanitizers
Vodka Brand Hand Sanitizers
Tito's Hand Cleanser Has an 80% Alcohol Content to Kill Germs
<
30
Nanotechnology Skincare Tools
Nanotechnology Skincare Tools
Deminuage Makes a Non-Invasive Facial Booster Tool Available
<
29
Touchless Beauty Testers
Touchless Beauty Testers
Meiyume's Motion-Activated Packs Release Fragrances & Liquids
<
28
Touchless Beauty Applicators
Touchless Beauty Applicators
Meiyume's Applicators Enhance the Hygiene of Regimens at Home
<
27
Gym-Themed Beauty Pop-Ups
Gym-Themed Beauty Pop-Ups
Benefit Cosmetics' BeneFIT Anti-Gym Shares Brow-Shaping Tips
<
26
Eco-Refill Pump Packaging
Eco-Refill Pump Packaging
The Raku-raku Switch Turns Refill Pouches into the Primary Packaging
<
25
Futuristic Beauty Shops
Futuristic Beauty Shops
Dazed Beauty at Selfridges Introduces the Beauty Counter of the Future
<
24
Emoji-Themed Valentine's Day Soaps
Emoji-Themed Valentine's Day Soaps
Lush Cosmetics Debuts a Risqué Valentine's Day Campaign
<
23
LED Facial Devices
LED Facial Devices
The Foreo UFO 2 Supports Smart, Bespoke Beauty Treatments
<
22
Refillable Natural Deodorants
Refillable Natural Deodorants
Wild Supports Replenishment with Compostable, Plastic-Free Refills
<
21
At-Home Spa Kits
At-Home Spa Kits
Glow Recipe's New At-Home Spa Kit is Perfect for Quarantine
<
20
Hot Sauce Cosmetic Collections
Hot Sauce Cosmetic Collections
HipDot's Tapatío Makeup Collection Comes with a Bottle of Hot Sauce
<
19
Skincare-Based Hand Sanitizers
Skincare-Based Hand Sanitizers
FaceTory's Dreamy Jelly Hand Gel Protects Against Threats & Dryness
<
18
Refillable Toiletry Concepts
Refillable Toiletry Concepts
900.care Makes Solid Zero-Waste Products & Refillable Containers
<
17
Multi-Sensory Beauty Pop-Ups
Multi-Sensory Beauty Pop-Ups
The Clarins Lab Offers an Experience That Appeals to the Five Senses
<
16
Sheet Mask Advent Calendars
Sheet Mask Advent Calendars
The 12 Days of Christmask Advent Calendar Shares Full-Size Sheet Masks
<
15
Mushroom-Based Skincare Packaging
Mushroom-Based Skincare Packaging
Wildsmith Skin's Product Duo Comes in a Compostable Box
<
14
Eco-Conscious Skincare Packaging
Eco-Conscious Skincare Packaging
SKIN SAPIENS Boasts a Business Model That Focuses on Transparency
<
13
Beauty Station Mini Fridges
Beauty Station Mini Fridges
The Koolatron COSM6 Mirrored LED Mini Fridge Keeps Makeup Fresh
<
12
Portable Anti-Waste Toiletry Kits
Portable Anti-Waste Toiletry Kits
The TIC Oral Care & Razor Kit Has an Ultra-Modern Design
<
11
Ageless Beauty Portraits
Ageless Beauty Portraits
The September Issues' Gucci Beauty: 60+ Story Features Models 60 and Over
<
10
Innovative Lipstick Sampling Solutions
Innovative Lipstick Sampling Solutions
LIVCER Develops a Sampling Solution Called Livstick
<
9
Intuitive Cosmetic Refill Stations
Intuitive Cosmetic Refill Stations
This NIVEA Shower Gel Refill Station Reduces Plastic Waste
<
8
Customizable On-the-Go Beauty Tools
Customizable On-the-Go Beauty Tools
The Ready Set Jet Beauty Baton Collection is Multi-Tasking
<
7
Smart Makeup Mirrors
Smart Makeup Mirrors
ICON.AI's Venus Smart Mirror with Amazon Alexa Debuted at CES 2020
<
6
Game-Inspired Beauty Collaborations
Game-Inspired Beauty Collaborations
MAC x Tencent Collection Sold Out Within the First 24 Hours
<
5
Cork Skincare Packaging
Cork Skincare Packaging
Kypwell's Eco-Friendly Packaging Designs Use Cork, Glass, Wood & Sugarcane
<
4
Paper-Made Soap Packaging
Paper-Made Soap Packaging
CHOOSE Hand Soap is Packaged in Biodegradable Bottles
<
3
Virtual Fragrance Pop-Ups
Virtual Fragrance Pop-Ups
Calvin Klein Created a Virtual Store & Interactive Experience on Tmall
<
2
Athletic Light Therapy Masks
Athletic Light Therapy Masks
This Conceptual Nike LED Mask Rejuvenates the Skin from Home
<
1
Hanging Biodegradable Toothpaste Packaging
Hanging Biodegradable Toothpaste Packaging
The 'Coolpaste' Toothpaste Packaging is Eco-Friendly
<