Target's More Than Magic appeals to girls between the ages of eight and 12, offering them products that help with everything from empowerment to self-expression. The brand's beauty products help to recognize that tweens are looking for products that are more grown-up than kid-friendly items but aren't quite ready to dive into products made with teens or adults in mind.
Some of the More Than Magic products that can be purchased include sparkling body glitter, whipped body scrubs, nail polish sets and sweetly scented face masks. The brand helps to drive home positive messages that encourage tweens to be themselves, dream big and always be kind to others.
In addition to empowering beauty products, Target's More Than Magic also makes apparel, stationery and tech accessories. As such, More Than Magic is Target's first-ever cross-category brand aimed at tween girls.