Target's More Than Magic appeals to girls between the ages of eight and 12, offering them products that help with everything from empowerment to self-expression. The brand's beauty products help to recognize that tweens are looking for products that are more grown-up than kid-friendly items but aren't quite ready to dive into products made with teens or adults in mind.
Some of the More Than Magic products that can be purchased include sparkling body glitter, whipped body scrubs, nail polish sets and sweetly scented face masks. The brand helps to drive home positive messages that encourage tweens to be themselves, dream big and always be kind to others.
In addition to empowering beauty products, Target's More Than Magic also makes apparel, stationery and tech accessories. As such, More Than Magic is Target's first-ever cross-category brand aimed at tween girls.
Why This Trend Is Growing
- Empowering Tween Beauty
- Opportunity for beauty brands to create products that empower and inspire confidence in tween girls.
- Growth of Tween Market
- Opportunity for industries to tap into the growing market of tween consumers and develop products specifically tailored to their unique needs and preferences.
- Cross-category Branding
- Opportunity for brands to create cross-category offerings, combining beauty, apparel, stationery, and tech accessories to cater to the multi-faceted interests of tween girls.
Industries Being Reshaped
- Beauty Industry
- Products designed to meet the specific beauty needs of tweens, promoting self-expression and confidence.
- Fashion Industry
- Fashion brands can develop clothes and accessories that align with the empowering and expressive messaging targeted at tween girls.
- Stationery and Tech Accessories Industry
- Opportunity for companies to create stationery and tech accessories that resonate with tween girls, combining style and functionality.
