The February 2020 cosmetics trends showcase a variety of solutions launched by different brands to combat skin concerns, improve wellness, and help consumers feel great -- whether that means enhancing their natural beauty with subtle products, or going for a full-glam look.
Traditionally, beauty campaigns have used young and dramatically edited models, however Gucci Beauty's new editorial subverts this -- appealing to a growing base of consumers who are more aware of image doctoring, and critical of the unrealistic standards that are so often promoted. The campaign features models who are all over 60, who show off its new Rouge à Lèvres lipsticks and Memoire fragrance. The images celebrate the unique beauty of each model, and show that beauty is truly ageless.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
