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Top 70 Cosmetics Ideas in February

From Customizable Lip Palettes to Overnight Gel Peels

— February 23, 2020 — Fashion
The February 2020 cosmetics trends showcase a variety of solutions launched by different brands to combat skin concerns, improve wellness, and help consumers feel great -- whether that means enhancing their natural beauty with subtle products, or going for a full-glam look.

Traditionally, beauty campaigns have used young and dramatically edited models, however Gucci Beauty's new editorial subverts this -- appealing to a growing base of consumers who are more aware of image doctoring, and critical of the unrealistic standards that are so often promoted. The campaign features models who are all over 60, who show off its new Rouge à Lèvres lipsticks and Memoire fragrance. The images celebrate the unique beauty of each model, and show that beauty is truly ageless.
9.1
Score
Popularity
Activity
Freshness
70
Non-Abrasive Chemical Exfoliants
Non-Abrasive Chemical Exfoliants
Dr. Dennis Gross' Alpha Beta Extra Strength Daily Peel Evens Tone
<
69
Flower-Infused Foundations
Flower-Infused Foundations
Origins' Pretty In Bloom Foundation is Made with 12 Wildflowers
<
68
Brightening Eye Serums
Brightening Eye Serums
Dermalogica's Vitamin C Eye Serum Has Chia Seed Oil & Mushroom Extracts
<
67
Grapefruit Cream-to-Foam Cleansers
Grapefruit Cream-to-Foam Cleansers
Neutrogena's Facial Cleanser Supports Acne-Prone Skin
<
66
Avocado Oil-Infused Lip Balms
Avocado Oil-Infused Lip Balms
Theraderm Launched the Anti-Aging Lip Complex to Combat Dry Lips
<
65
Hyaluronic Acid-Infused Moisturizers
Hyaluronic Acid-Infused Moisturizers
The Vichy Mineral 89 Contains a "Skin-Identical" Ingredient
<
64
Customizable Sheet Masks
Customizable Sheet Masks
Garnier's Sheet Mask with Vitamin C Lets Users Activate It with Serum
<
63
Rub-Off Charcoal Masks
Rub-Off Charcoal Masks
'The Detoxifier' is Not Meant to Be Rinsed Off with Water
<
62
Clean Smoothing Primers
Clean Smoothing Primers
Revlon's Primer Boasts a Formula That's EWG Verified
<
61
Sugarcane Lip Masks
Sugarcane Lip Masks
Sweet Chef's Lip Sleeping Mask Uses Sugarcane as a Natural AHA
<
60
Plumping Skincare Tonics
Plumping Skincare Tonics
Pixi Beauty's Collagen Tonic Boasts Volumizing Qualities
<
59
Whipped Priming Masks
Whipped Priming Masks
The Green Goddess Sleeping Mask + Primer Boasts a Luxurious Texture
<
58
Brightening Skincare Mists
Brightening Skincare Mists
The Glow-Boosting Unicorn Brightening Mist Fights Dull, Uneven Skin
<
57
Acne-Fighting Face Mists
Acne-Fighting Face Mists
Yes To's Acne Face Mist Uses Salicylic Acid, Witch Hazel & Tomato Extract
<
56
Cooling Skin-Toning Tools
Cooling Skin-Toning Tools
SiO Cryodrop Works with the SiO Energy Serum to Diminish Redness & Lines
<
55
Watermelon Jelly Masks
Watermelon Jelly Masks
Yes To's Melon Mask for Hydration Also Exfoliates and Brightens the Face
<
54
Volumizing Sweat-Proof Mascaras
Volumizing Sweat-Proof Mascaras
Tarte Cosmetics' Surfer Curl Mascara Boasts a Vegan Formula
<
53
Defense-Boosting Skincare Creams
Defense-Boosting Skincare Creams
The Vital-E Microbiome Age Defense Cream Repairs the Skin Barrier
<
52
Almond Oil-Infused Cleansers
Almond Oil-Infused Cleansers
Trader Joe’s Nourish Shower & Bath Cleansing Oil is Made with Almonds
<
51
Radiance-Boosting Vitamin Creams
Radiance-Boosting Vitamin Creams
M-61's Brightening Face Cream Boasts 20% Stabilized Vitamin C
<
50
Crystal-Infused Cleansing Bars
Crystal-Infused Cleansing Bars
The Rose Quartz + Charcoal Facial Cleansing Bar Inspires Self-Love
<
49
Vegan Clay-Infused Skincare
Vegan Clay-Infused Skincare
Bl'eau Launched Glacial Oceanic Clay Masks to Nourish Skin
<
48
Emollient-Rich Bath Oils
Emollient-Rich Bath Oils
The Keri Moisturizing Shower and Bath Oil Improves Hydrating Properties
<
47
Botanical-Inspired Shower Gels
Botanical-Inspired Shower Gels
Lush Cosmetics Recently Expanded Its Shower Gel Collection
<
46
Active Postbiotic Serums
Active Postbiotic Serums
The WABUKI Molecular Drone Postbiotics Serum Repairs the Skin Barrier
<
45
STEM-Inspired Skincare Ads
STEM-Inspired Skincare Ads
Olay's Make Space for Women Super Bowl Ad Has an All-Female Cast
<
44
Acne-Clearing Moisturizers
Acne-Clearing Moisturizers
The Dr. Jart+ Teatreement Moisturizer Has 81.5% Tea Tree Leaf Extract
<
43
Collagen-Infused Foundations
Collagen-Infused Foundations
Maybelline New York's Foundation for Hydration Has Hyaluronic Acid
<
42
Cactus-Infused Peel-Off Masks
Cactus-Infused Peel-Off Masks
Boscia's Gel-Like Cactus Water Peel-Off Mask Revives Dehydrated Skin
<
41
Citrus-Scented Facial Wipes
Citrus-Scented Facial Wipes
Trader Joe’s New Cucumber + Citrus Face and Body Wipes are Refreshing
<
40
Bee-Saving Beauty Kits
Bee-Saving Beauty Kits
Waxing Kara's Skincare is Formulated with Sustainable Honey and Botanicals
<
39
Reef-Safe Moisturizing Sunscreens
Reef-Safe Moisturizing Sunscreens
The CōTZ Face Moisture SPF 35 is Chemical-Free
<
38
Skin-Healing Facial Oils
Skin-Healing Facial Oils
Jordan Samuel Pacitti's Retinol Treatment Oil Speeds Up Cell Turnover
<
37
Celebrity-Branded Volume-Enhancing Mascaras
Celebrity-Branded Volume-Enhancing Mascaras
Rihanna’s Fenty Beauty Drops First-Ever Mascara
<
36
Finger-Friendly Cream Blushes
Finger-Friendly Cream Blushes
Maybelline's Cheek Heat Warms to Skin When Applied with Fingers
<
35
Turmeric-Powered Skincare Collections
Turmeric-Powered Skincare Collections
Neutrogena's Clear & Soothe Spotlights MightyTurmeric
<
34
Albino-Friendly False Lashes
Albino-Friendly False Lashes
Ivoree Beauty Makes Products for People with Albinism
<
33
Plastic Glitter Beauty Bans
Plastic Glitter Beauty Bans
Selfridges Pledged to Remove All Plastic-Based Glitter Cosmetics
<
32
Water-Activated Exfoliators
Water-Activated Exfoliators
Cocokind's Sea Moss Exfoliator Gently Restores the Skin's Radiance
<
31
Customized Nutrient-Rich Cosmetics
Customized Nutrient-Rich Cosmetics
Hawthorne Personalized Skincare Offers Premium Solutions
<
30
Exfoliating Lip Tints
Exfoliating Lip Tints
Glow Recipe's Watermelon Glow Lip Pop is a Hydrating Balm, Scrub and Tint
<
29
Vegan All-Natural Deodorants
Vegan All-Natural Deodorants
Each & Every Launched a Natural 6-Base Ingredient Deodorant Line
<
28
Express Treatment Lounges
Express Treatment Lounges
SkinCeuticals SkinLab Locations Share Professional 30-Minute Treatments
<
27
Customizable Ayurvedic Skincare
Customizable Ayurvedic Skincare
Purusha Botanicals' Products Share Hand-Crafted Solutions
<
26
Chocolate-Inspired K-Beauty Cosmetics
Chocolate-Inspired K-Beauty Cosmetics
Etude House & Hershey's Collaborated on Six Makeup Products
<
25
Customizable Lip Palettes
Customizable Lip Palettes
Westman Atelier's Lip Suede Helps with Creating a Custom Lip Color
<
24
Overnight Gel Peels
Overnight Gel Peels
Philosophy's Refining Gel Dries Clear to Enhance Skin Health During Sleep
<
23
Porcelain Makeup Brushes
Porcelain Makeup Brushes
Baseblue Cosmetics' All About Hue Brush is Made with Chinese Porcelain
<
22
Naturally Colored Face Masks
Naturally Colored Face Masks
Givaudan Active Beauty's Sensory Crush Face Masks Target Gen Z
<
21
Skin-Scanning Subscriptions
Skin-Scanning Subscriptions
FaceGenius Uses the SkinScanner to Make Tailored Recommendations
<
20
Natural Exfoliating Serums
Natural Exfoliating Serums
KORA Organics' Noni Night AHA Resurfacing Serum Smoothes & Refines
<
19
Brightening Jelly Masks
Brightening Jelly Masks
Herbivore Botanicals' Prism is a Gentle, Fast-Acting and Lightweight Mask
<
18
Inclusive Skincare Campaigns
Inclusive Skincare Campaigns
Murad's 'Retinol For All' Introduces the Brand's First Male Model
<
17
Sustainable Plant-Based Baby Products
Sustainable Plant-Based Baby Products
California Baby is Moving to 100% Eco-Conscious Packaging
<
16
High-Fashion K-Beauty Collaborations
High-Fashion K-Beauty Collaborations
The Moschino x Tonymoly Collection is Playfully Colorful
<
15
CBD Self-Tanning Mousses
CBD Self-Tanning Mousses
Ópalens Launched the New Illuminating 'Ó Glow Complex'
<
14
Magical Tween Beauty Brands
Magical Tween Beauty Brands
Target's 'More Than Magic' Was Created to Empower Tween Girls
<
13
Custom-Printed Face Masks
Custom-Printed Face Masks
Amorepacific is Debuting the 3D Printing Mask Pack at CES 2020
<
12
Handbag-Inspired Luxury Lipsticks
Handbag-Inspired Luxury Lipsticks
The Rouge Hermes Lipsticks Take Cues from the Coveted Birkin Bag
<
11
Gender-Nonconforming Skincare Brands
Gender-Nonconforming Skincare Brands
Soft Breaks Stigmas in Men's Skincare Routines
<
10
Mushroom-Based Skincare Packaging
Mushroom-Based Skincare Packaging
Wildsmith Skin's Product Duo Comes in a Compostable Box
<
9
On-Demand Skincare Devices
On-Demand Skincare Devices
L’Occitane Introduced the World to Duolab at CES 2020
<
8
Oil-Free Watermelon Moisturizers
Oil-Free Watermelon Moisturizers
St. Ives' Glowing Oil-Free Face Moisturizer Features Real Melon
<
7
Emoji-Themed Valentine's Day Soaps
Emoji-Themed Valentine's Day Soaps
Lush Cosmetics Debuts a Risqué Valentine's Day Campaign
<
6
Gym-Themed Beauty Pop-Ups
Gym-Themed Beauty Pop-Ups
Benefit Cosmetics' BeneFIT Anti-Gym Shares Brow-Shaping Tips
<
5
Game-Inspired Beauty Collaborations
Game-Inspired Beauty Collaborations
MAC x Tencent Collection Sold Out Within the First 24 Hours
<
4
Multi-Sensory Beauty Pop-Ups
Multi-Sensory Beauty Pop-Ups
The Clarins Lab Offers an Experience That Appeals to the Five Senses
<
3
Portable Anti-Waste Toiletry Kits
Portable Anti-Waste Toiletry Kits
The TIC Oral Care & Razor Kit Has an Ultra-Modern Design
<
2
Ageless Beauty Portraits
Ageless Beauty Portraits
The September Issues' Gucci Beauty: 60+ Story Features Models 60 and Over
<
1
Smart Makeup Mirrors
Smart Makeup Mirrors
ICON.AI's Venus Smart Mirror with Amazon Alexa Debuted at CES 2020
<