While St. Ives customers may already be familiar with the brand's Renewing Collagen Elastin Moisturizer, fans will be able to look forward to an oil-free face moisturizer from the brand in 2020. The St. Ives Glowing Oil-Free Face Moisturizer is made with real watermelon to help the skin become smoother and more hydrated without feeling heavy.
Fruit-based skincare products are becoming increasingly popular with consumers who are looking for solutions that are natural, uncomplicated and effective, as well as full of antioxidants and vitamins from naturally sourced ingredients. Refreshing and hydrating watermelon is especially popular as a skincare ingredient, as the juicy fruit has the potential to share benefits for those dealing with dryness, acne, irritation or concerns related to visible signs of aging.
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