Tarte Cosmetics' Surfer Curl is a new sweat-proof mascara with a plant-based formula that promises long-lasting, flake-free wear. In place of beeswax, Tarte opted to use plant waxes and other vegan-friendly, nourishing natural ingredients like algae extracts and Vitamin E, which works as a natural preservative in the formula. The smudge-proof product is resistant to humidity and is even branded as a viable option for hot yoga classes and days at the beach.
Tarte Cosmetics chose to pair the natural, curling and conditioning formula with a conical 360-degree brush that is said to create a 43% increase in the curve of lashes.
Knowing that consumers want cosmetics that they can take anywhere, brands are releasing tough formulas to suit even the sweatiest active lifestyles.
Image Credit: Tarte Cosmetics