These lash-enhancing beauty products range from cannabis-infused lash serums to AI-designed mascaras. While products like Milk Makeup's Kush Growhouse Lash + Brow Serum work to "nourish, strengthen and promote the growth of healthy hair with plant-powered ingredients" and a "94% natural" formula, Avon's True 5-in-1 Lash Genius Mascara was created with a Genius Algorithm and machine learning. The product relied on thousands of consumer comments and ideas to create a product that would fulfill a variety of beauty concerns including lift, length, precision and volume.
In light of the ongoing COVID-19 pandemic, beauty obsessed consumers are re-creating the look of popular lash extension treatments with over-the-counter products and formulas. These products include everything from hair growth serums and cosmetics to false lashes that are effective and easy to apply without breaking the bank.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
