Bourjois's New Eye Catching Mascara Thickens and Defines Lashes
Riley von Niessen — April 20, 2019 — Fashion
References: beauty.shoppersdrugmart
Bourjois Paris, a Shopper's Drug Mart-exclusive beauty brand, recently launched its Eye Catching Mascara, which boosts volume and length for dramatic lashes that instantly draw attention to the eyes.
With a formula that's enriched with silk proteins, the mascara is softer on the lashes than most, making it comfortable to wear throughout the day and less likely to flake off. This also makes lashes look less clumpy, giving them a more naturally enhanced aesthetic.
With a curved brush, the formula is easily swept onto every lash, and quickly builds definition and thickness. For a more enhanced curve that gives the lashes even more of a cat eye look, the tip of the curved applicator can be used to really draw attention to the edges of the eyes.
With a formula that's enriched with silk proteins, the mascara is softer on the lashes than most, making it comfortable to wear throughout the day and less likely to flake off. This also makes lashes look less clumpy, giving them a more naturally enhanced aesthetic.
With a curved brush, the formula is easily swept onto every lash, and quickly builds definition and thickness. For a more enhanced curve that gives the lashes even more of a cat eye look, the tip of the curved applicator can be used to really draw attention to the edges of the eyes.
Trend Themes
1. Eye-enhancing Mascaras - The trend towards mascaras with formulas that boost volume, length and enhance the shape of the eyes creates opportunities for innovation in the beauty industry.
2. Silk Protein-enriched Formulas - The trend towards softer, more natural looking lashes with silk protein-enriched mascara formulas creates opportunities for disruption in the cosmetics industry.
3. Curved Applicator Brushes - The trend towards mascara brushes with curved applicators that allow for greater precision in application creates opportunities for innovation in the beauty industry.
Industry Implications
1. Beauty - The trend towards eye-enhancing mascaras with silk protein-enriched formulas and curved applicators creates opportunities for innovation in the beauty industry.
2. Cosmetics - The trend towards silk protein-enriched mascara formulas that create softer, more natural looking lashes creates opportunities for disruption in the cosmetics industry.
3. Retail - The trend towards eye-enhancing mascaras with curved applicator brushes that allow for greater precision in application creates opportunities for innovation in the retail industry.
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