The May 2019 cosmetics trends incorporate high-end skincare products, ingestible beauty supplements, obscurely themed makeup launches, and inclusive campaigns that aim to make products more accessible to a broader range of consumers.
One example comes from Marie Veronique, with the skincare brand launching its Pre + Probiotic Daily Face Mist to offer the skin a refreshing burst of energy while also working to sooth it and ease any irritation the user may be experiencing. With probiotics and coconut water used in the formula, it provides anti-inflammatory benefits and offers plenty of hydration.
Another example comes from Sugar Rush, a brand that's owned by Tarte Cosmetics. Taking inspiration from the desert, the brand launched a series of makeup brushes that come in fun cactus shapes, with three versatile brushes included in the launch. As the three brushes can be used to apply eyeshadow, concealer, contour, foundation, and powder, they can easily be used to apply a full face of makeup.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
