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Top 100 Cosmetics Trends in May

From Burger-Themed Eyeshadows to Bespoke Skincare Serums

— May 25, 2019 — Fashion
The May 2019 cosmetics trends incorporate high-end skincare products, ingestible beauty supplements, obscurely themed makeup launches, and inclusive campaigns that aim to make products more accessible to a broader range of consumers.

One example comes from Marie Veronique, with the skincare brand launching its Pre + Probiotic Daily Face Mist to offer the skin a refreshing burst of energy while also working to sooth it and ease any irritation the user may be experiencing. With probiotics and coconut water used in the formula, it provides anti-inflammatory benefits and offers plenty of hydration.

Another example comes from Sugar Rush, a brand that's owned by Tarte Cosmetics. Taking inspiration from the desert, the brand launched a series of makeup brushes that come in fun cactus shapes, with three versatile brushes included in the launch. As the three brushes can be used to apply eyeshadow, concealer, contour, foundation, and powder, they can easily be used to apply a full face of makeup.
8.2
Score
Popularity
Activity
Freshness
100
Luxe Illuminating Skin Primers
Luxe Illuminating Skin Primers
Stila's Perfecting Primer Has Light-Reflecting Pearls
<
99
Versatile Metallic Eye Shadows
Versatile Metallic Eye Shadows
These Stila Eyeshadow Palettes Each Include 12 Stunning Shades
<
98
Deeply Hydrating Skincare Gels
Deeply Hydrating Skincare Gels
The Bio-Oil Dry Skin Gel Features a Formula with Minimal Water
<
97
Silky Mineral Moisturizers
Silky Mineral Moisturizers
DTB's Mineral Moisturizer Offers Fresh, Radiant & Lightweight Coverage
<
96
Vitamin-Rich Rose Skincare
Vitamin-Rich Rose Skincare
Korres' Wild Rose Collection Combines Super Vitamin C and Wild Rose Oil
<
95
Multipurpose Bronzing Lotions
Multipurpose Bronzing Lotions
European Wax Center's 'Glow It' Builds Color & Inhibits Hair Growth
<
94
Conservation-Supporting Cosmetics
Conservation-Supporting Cosmetics
The Schmidt’s Naturals Lily of the Valley Body Wash is Floral
<
93
Radiating Friction Cleansing Oils
Radiating Friction Cleansing Oils
ORIGINS' Modern Friction Cleansing Oil is For All Skin Types
<
92
Beautifying Green Tea Serums
Beautifying Green Tea Serums
Innisfree's Reformulated Green Tea Line Features "Beauty Green Tea"
<
91
Akoya Pearl Eye Creams
Akoya Pearl Eye Creams
The Pearl Eye Cream from Tatcha Reduces Fine Lines and Dark Circles
<
90
Transformative Pore Strips
Transformative Pore Strips
Clean & Clear's Blackhead Eraser Scrubby Gel Strips Turn into Exfoliant
<
89
Summery Vegan-Friendly Soaps
Summery Vegan-Friendly Soaps
The Thankyou Botanical Earl Grey & Clary Sage Hand Wash is Gentle
<
88
Vitamin-Rich Skin Polishes
Vitamin-Rich Skin Polishes
This Professional-C Polish and Mask Contains 30% L-Ascorbic Acid
<
87
Soothing After-Sun Foams
Soothing After-Sun Foams
OUAI's After-Sun Product Hydrates Skin with Aloe-Infused Bubbles
<
86
Clean Beauty Swap Events
Clean Beauty Swap Events
The Whole Foods Market Better Beauty Swap Let Guests Trade an Empty Item
<
85
Kelp-Infused Body Creams
Kelp-Infused Body Creams
The Atlantic Kelp and Magnesium Anti-Fatigue Body Cream is Replenishing
<
84
In-Shower Body Creams
In-Shower Body Creams
Dr. Hauschka's Recycled Plastic Packaging Uses Post-Consumer Materials
<
83
Anti-Inflammatory Daily Mists
Anti-Inflammatory Daily Mists
Marie Veronique Offers an Affordable, Convenience-Focused Spray
<
82
Gentle Vitamin-Rich Serums
Gentle Vitamin-Rich Serums
La Roche-Posay's Serum with Vitamin C Suits Aging, Sensitive Skin
<
81
Amazonian Beauty Boxes
Amazonian Beauty Boxes
Physicians Formula Created an Affordable Murumuru Baby Butter Box
<
80
Pigmented Lip Oil Treatments
Pigmented Lip Oil Treatments
The Hourglass Nº 28™ Lip Treatment Oil Adds Moisture to the Skin
<
79
Male-Targeted Self-Care Campaigns
Male-Targeted Self-Care Campaigns
AXE is Inviting Modern Men to Explore Their "Bathsculinity"
<
78
Hemp-Infused Liquid Lipsticks
Hemp-Infused Liquid Lipsticks
The 'Lip Blaze' Cream Liquid Lipstick Has Cannabis Sativa Seed Oil
<
77
Beautifying Vitamin C Powders
Beautifying Vitamin C Powders
Neogen's Real Vita C Powder Lemon Works Around the Risk of Oxidation
<
76
Inclusively Formulated Foundations
Inclusively Formulated Foundations
UOMA Beauty's Makeup Caters to All Skin Types with "Skin Kins"
<
75
Straightforward Male Cosmetics
Straightforward Male Cosmetics
Altr Offers Simple Skincare Solutions and Cosmetic Products for Men
<
74
Purple Rice Face Creams
Purple Rice Face Creams
The Dewy Skin Cream from Tatcha Deeply Hydrates and Revitalizes Dry Skin
<
73
Cat Eye-Enhancing Mascaras
Cat Eye-Enhancing Mascaras
Bourjois's New Eye Catching Mascara Thickens and Defines Lashes
<
72
Ultra-Nourishing Lip Treatments
Ultra-Nourishing Lip Treatments
KORA Organics' Lip Treatment Conditions and Combats Fine Lines
<
71
Tinted Sunscreen Compacts
Tinted Sunscreen Compacts
Clarins' Sun Care Product is Packaged Like a Sunscreen Cosmetic
<
70
Personalized Skincare Devices
Personalized Skincare Devices
Cutitronics' CutiTron is Comparable to Fitbit for the Skin
<
69
Leave-On Body Exfoliants
Leave-On Body Exfoliants
The Skin Revealing Body Lotion 10% AHA Smoothes from the Neck Down
<
68
Cooling Hydrogel Sheet Masks
Cooling Hydrogel Sheet Masks
Tula's New Face Mask Leaves Skin Looking Refreshed and Radiant
<
67
Dessert-Like Whipped Face Masks
Dessert-Like Whipped Face Masks
Bliss' Mint Chip Mania Reminds of a Popular Ice Cream Flavor
<
66
Interactive Fragrance Displays
Interactive Fragrance Displays
Macy's is Introducing a Dynamic In-Store Experience with Fragrance
<
65
Modular K-Beauty Cosmetics
Modular K-Beauty Cosmetics
Stonebrick Targets Millennials with Customizable, LEGO-Like Packaging
<
64
Protective Kid-Friendly Skincare
Protective Kid-Friendly Skincare
ATOPALM Kids Encourages Youth to Form Healthy Skincare Habits
<
63
Fermented Facial Oils
Fermented Facial Oils
Bliss' Hydration Salvation is a Vegan Facial Oil Powered by Camellia
<
62
Transparency-Focused Fine Fragrances
Transparency-Focused Fine Fragrances
Henry Rose Offers Full Ingredient Lists for Signature Scents
<
61
Contoured Makeup Brushes
Contoured Makeup Brushes
The 'Couture' Makeup Brush Shapes Fit Different Parts of the Face
<
60
Burger-Themed Eyeshadow Palettes
Burger-Themed Eyeshadow Palettes
Glamlite's Burger Palette Offers Shades Like Lettuce & Tomatoes
<
59
Dry Shampoo Pump Powders
Dry Shampoo Pump Powders
Hairstory's Pow(der) On! Dry Shampoo Gives the Hair a Full Body
<
58
Seaweed Skincare Powders
Seaweed Skincare Powders
23Skin's All-in-One Seaweed Powder Supports DIY Skincare Creations
<
57
Cica-Powered Sleep Pastes
Cica-Powered Sleep Pastes
YourGoodSkin's Cica Repair Sleep Paste Aids the Skin's Natural Barrier
<
56
Expansive Concealer-Foundations
Expansive Concealer-Foundations
Pür's Love Your Selfie Comes in a 100-Shade Foundation Range
<
55
CBD Body Balms
CBD Body Balms
Raised Spirit's Organic CBD Body Balm Deeply Nourishes Skin
<
54
Multi-Corrective Hydration Products
Multi-Corrective Hydration Products
Vintner's Daughter Offers an Effective Skincare Treatment
<
53
Sonic Facial Cleansing Brushes
Sonic Facial Cleansing Brushes
Conair's True Glow Brush Provides Spa-Quality Results at Home
<
52
Cannabis Face Masks
Cannabis Face Masks
Milk Makeup is Expanding Its Kush Line with This Green Mask
<
51
Men's Makeup Sets
Men's Makeup Sets
War Paint's Men's Full Makeup Set Provides Foundation, Bronzer, a Brush & More
<
50
Purple Rice Sleeping Masks
Purple Rice Sleeping Masks
Kana Beauty's New Sleeping Mask Hydrates the Skin Overnight
<
49
Caffeinated Skin-Stimulating Scrubs
Caffeinated Skin-Stimulating Scrubs
Frank Body Original Coffee Scrub Tackles Breakouts and More
<
48
Palm Oil-Free Bronzers
Palm Oil-Free Bronzers
Fluff's Bronzing Powder Appeals to Gen Z with a Unique Formula & Packaging
<
47
Wing-Assisting Liners
Wing-Assisting Liners
L'oreal's Infallible Flash Cat Eye Liner Provides the Perfect Guideline
<
46
Probiotic-Powered Detoxifying Cleansers
Probiotic-Powered Detoxifying Cleansers
Probiotic Action's Product is Clay-Based & Purifying
<
45
Mature Intimate Skincare
Mature Intimate Skincare
MegsMenopause Offers Products for Perimenopausal and Menopausal Women
<
44
Luxury Skincare Amenity Kits
Luxury Skincare Amenity Kits
Sunday Riley and United Airlines Collaborated on Airline Amenity Kits
<
43
Iconic Lipstick Relaunches
Iconic Lipstick Relaunches
RuPaul's Red Viva Glam Lipstick Shade is Making a Celebratory Comeback
<
42
Multipurpose Plumping Creams
Multipurpose Plumping Creams
Glossier Bubblewrap is a Two-in-One Eye and Lip Cream
<
41
CBD Beauty Oils
CBD Beauty Oils
Undefined Beauty's Indigo Rose Glow Elixir Features Nutrient-Dense Ingredients
<
40
Anti-Aging Sunscreen Gels
Anti-Aging Sunscreen Gels
Age IQ Invisi-Bloc Sunscreen Gel Protects Against Premature Aging
<
39
Simple High-Efficiency Skincare
Simple High-Efficiency Skincare
WorksBeauty's Products Were Inspired by Skincare Search Terms
<
38
Retinol-Free Skincare Rounds
Retinol-Free Skincare Rounds
Indeed Labs' Bakuchiol Reface Pads Use a Gentle Retinol Alternative
<
37
Freeze-Dried Skincare Tablets
Freeze-Dried Skincare Tablets
Georgia Louise's 'Pure Molecule' Serves as a Nightly Booster
<
36
Storytelling Royal Eyeshadows
Storytelling Royal Eyeshadows
CoverGirl Created Ascension, Reign, Overthrown & Revolution Palettes
<
35
Smoothie-Like Probiotic Masks
Smoothie-Like Probiotic Masks
GlamGlow's Berry Mask Has Brightening Antioxidant Ingredients
<
34
Egg-Shaped Beauty Sets
Egg-Shaped Beauty Sets
lookfantastic's Beauty Egg Collection Contains Products in Metallic Eggs
<
33
Serum-Inspired Lip Treatments
Serum-Inspired Lip Treatments
The Lip Volumizer by La Mer Features Its Iconic Miracle Broth
<
32
CBD Sheet Masks
CBD Sheet Masks
Beboe Therapies' CBD Face Mask is Packed with Skin-Soothing Ingredients
<
31
Donut-Scented Lip Balms
Donut-Scented Lip Balms
Dunkin' Launched Donut Lip Balms That Smell Like Munchkins
<
30
Frappuccino-Inspired Lipstick Sets
Frappuccino-Inspired Lipstick Sets
Starbucks' S’mores Sip Kit Celebrates the S’mores Frappuccino
<
29
Skincare-Specific Interactive Pop-Ups
Skincare-Specific Interactive Pop-Ups
Estée Lauder's Pop-Up Boasts the Advanced Night Repair Serum
<
28
Masculine Anti-Aging Cosmetics
Masculine Anti-Aging Cosmetics
Patrick's Skincare FS1 Face Scrub and FW1 Face Wash are 100% vegan
<
27
Fast-Acting Booster Serums
Fast-Acting Booster Serums
No7's Newest Products Address Loss of Firmness & Pigmentation
<
26
Soothing Organic Skincare
Soothing Organic Skincare
Keller Works Boasts a Eco-Friendly Range of Sensitive Skin Products
<
25
Ethical Cannabis Skincare
Ethical Cannabis Skincare
Ho Karan is France's First Sustainable Cannabis Skincare Brand
<
24
Citrus-Focused Skincare
Citrus-Focused Skincare
Clean & Clear's Lemon Skincare Features Products like "Juice Toner"
<
23
Natural Australian Beauty Brands
Natural Australian Beauty Brands
'Beached' Offers Cruelty-Free Products for a Natural Look
<
22
Edible Superfood Serums
Edible Superfood Serums
Four Sigmatic's Skincare Serum Can Be Used Topically and Internally
<
21
Purpose-Driven Body Care Brands
Purpose-Driven Body Care Brands
Unilever's 'The Right to Shower' Provides Access to Mobile Showers
<
20
Body-Positive Skincare Brands
Body-Positive Skincare Brands
Love AnyBody Makes Affordable Body Care for Chafing & Stretch Marks
<
19
Gemstone-Inspired Fragrances
Gemstone-Inspired Fragrances
Boucheron Paris' Orange de Bahia Pays Tribute to the Mandarin Garnet
<
18
AR Makeup Discovery Apps
AR Makeup Discovery Apps
Guerlain's Virtual Try-On Visualizes Lipstick, Foundation & More
<
17
Outdoor Lifestyle Toiletry Kits
Outdoor Lifestyle Toiletry Kits
The Topo Designs Dopp Kit is Crafted with Durable Cordura Fabric
<
16
AI-Powered Acne Analyzers
AI-Powered Acne Analyzers
La Roche-Posay's EFFACLAR SPOTSCAN Helps to Identify & Eliminate Spots
<
15
Saffron-Infused Ghee Moisturizers
Saffron-Infused Ghee Moisturizers
Enn's Nourishing Moisturizer Features Washed Cow's Milk
<
14
Microdart Acne Patches
Microdart Acne Patches
ZitSticka's KILLA KIT Targets Early-Stage & Newfound Zits
<
13
Cactus-Shaped Cosmetic Brushes
Cactus-Shaped Cosmetic Brushes
Sugar Rush's Fun Makeup Brush Set Boasts a Desert Aesthetic
<
12
Art History-Inspired Beauty Accounts
Art History-Inspired Beauty Accounts
The Gucci Beauty Instagram Boasts Artful Inspiration Images
<
11
Graffiti-Inspired Luxury Cosmetics
Graffiti-Inspired Luxury Cosmetics
Christian Louboutin's LoubiGraffiti Features High-Impact Colors
<
10
Discreet Male-Targeted Cosmetics
Discreet Male-Targeted Cosmetics
Stryx's Concealer & Tinted Moisturizer Redefine Men’s Cosmetics
<
9
Ingestible Beauty Products
Ingestible Beauty Products
'Evolution_18' is Introducing Beauty-Inspired Wellness to Walmart
<
8
Dissolving Cleanser Patches
Dissolving Cleanser Patches
Artis' Phantom Cleansing Silks Exfoliate and Cleanse with Oil and Foam
<
7
Vibrating Makeup Applicators
Vibrating Makeup Applicators
Conair's True Glow Glam Collection Seamlessly Blends Makeup
<
6
Bespoke Skincare Serums
Bespoke Skincare Serums
Universkin Crafts Pharmaceutical-Grade Made-to-Order Skincare
<
5
D2C Minimalist Skincare
D2C Minimalist Skincare
'Care' Connects Consumers to Straightforward, Effective Products
<
4
Back-to-School Cosmetic Collections
Back-to-School Cosmetic Collections
The Moschino x Sephora Collab Takes Cues from School Supplies
<
3
On-the-Go Luxurious Makeup Pop-Ups
On-the-Go Luxurious Makeup Pop-Ups
Givenchy Engages Travellers Through an Immersive Activation
<
2
Sustainable Cotton Swab Alternatives
Sustainable Cotton Swab Alternatives
The 'LastSwab' is the World's First Reusable Cotton Swab
<
1
Indie Cosmetic-Centric Stores
Indie Cosmetic-Centric Stores
SHOWFIELDS is a Newly Opened Beauty Store in NYC's NoHo Neighborhood
<