Henry Rose Offers Full Ingredient Lists for Signature Scents

 - Apr 9, 2019
References: henryrose & fastcompany
Over the last few years, the word "fragrance" has come under fire, as consumers have become aware that brands can simply use this umbrella term to protect proprietary formulas, which often contain toxic chemicals that are disruptive to the many systems of the body—Henry Rose is a direct-to-consumer perfume company that is out to change this with its fine fragrances.

Henry Rose is a new venture from actress Michelle Pfeiffer and the company sets itself apart by focusing on transparency, so much so that it gives customers the full ingredient list for each of its five signature scents. These safe and healthy scents include Jake’s House, Dark Is the Night and Torn, which Pfeiffer described as "the closest I could come to Old Spice."

The clean perfume products are packaged in bottles made with 90% recycled glass, which are topped with soy-based caps and shipped in biobased, biodegradable packaging.