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Top 100 Hair Trends in 2019

From Wireless Hair Dryers to Invisible Hair Masks

— January 19, 2020 — Fashion
The top 2019 hair trends offer a look at the bold style statements people are making with accessories, as well as the innovative products, treatments and gadgets that they are using to support health and style.

Taking a page from the world of skincare, hair care products are being made with popular ingredients like hyaluronic acid, probiotics and salicylic acid. Similarly, some hair products are becoming more cosmetic-like with formulas that support brightening, contouring and effortless on-the-go touch-ups. Other innovations include eco-friendly products that are activated by water and formulas that are completely customizable.

Over the last year, consumers have also enjoyed embracing statement-making accessories like nostalgic hair clips and oversized scrunchies to mimic popular runway looks.

Check out Trend Hunter's 2020 Trend Report for more innovations.
9
Score
Popularity
Activity
Freshness
100
Multi-Benefit Hair Sprays
Multi-Benefit Hair Sprays
The Keratin Obsessed Treatment Spray is Packed with 30 Benefits
<
99
Cooling Mint Shampoos
Cooling Mint Shampoos
Garnier's Shampoo for Stronger Hair Features Mint Extract and Menthol
<
98
Nourishing Hair Growth Supplements
Nourishing Hair Growth Supplements
The Physician's Choice Hair Growth Formula Promotes Volume
<
97
Duo-Serum Hair Treatments
Duo-Serum Hair Treatments
The Shu Uemura Ultimate Reset Double Serum Boasts Two Chambers
<
96
All-Silk Hair Accessories
All-Silk Hair Accessories
Luxury Pillowcase Brand Slip Launched Stylish Scrunchies & Headbands
<
95
Adaptogenic Hair Supplements
Adaptogenic Hair Supplements
Moon Juice's SuperHair Follows a Biodynamic Approach to Hair Health
<
94
Functional Styling Gels
Functional Styling Gels
Cantu's Maximum Hold Styling Gels Build Strength, Prevent Shedding & More
<
93
Beauty Booking App Startups
Beauty Booking App Startups
Beautystack Helps Beauty Professionals Become Self-Supporting
<
92
Shimmering Blonde Hair Shampoos
Shimmering Blonde Hair Shampoos
Bleach London's Pearlescent Shampoo Elevates Ice Blonde Locks
<
91
Lunar Holiday-Themed Hairdryers
Lunar Holiday-Themed Hairdryers
Dyson Celebrates the Lunar New Year With a Special Golden Dryer
<
90
Clear Dry Shampoo Sprays
Clear Dry Shampoo Sprays
Drybar's Detox Clear Invisible Dry Shampoo Leaves No Residue
<
89
In-Store Hair-Coloring Tools
In-Store Hair-Coloring Tools
Garnier Created an At-Shelf Version of Its Virtual Shade Selector
<
88
Cannabis-Infused Hair Serums
Cannabis-Infused Hair Serums
Design.ME's Protective Hair Serum Contains Cannabis Sativa Seed Oil
<
87
Probiotic Scalp Scrubs
Probiotic Scalp Scrubs
Tela Beauty's Scrub Adjusts the Hair and Scalp Moisture Barrier
<
86
Accelerated Hair-Drying Serums
Accelerated Hair-Drying Serums
Drybar's Jump Start Quick Dry Blowout Serum Reduces Styling Time
<
85
Curly Heroine Campaigns
Curly Heroine Campaigns
Aussie Haircare's SHEROes Celebrates the Beauty of Natural Curls
<
84
Volumizing Dry Shampoos
Volumizing Dry Shampoos
Aveeno's Fresh Greens Blend Has Oats, Peppermint, Cucumber & Rosemary
<
83
Customizable Haircare Collections
Customizable Haircare Collections
The bn. BIO Collection Considers Both Hair and Lifestyle Needs
<
82
Hair-Conditioning Caps
Hair-Conditioning Caps
This Vegan Hair Mask Takes the Form of a Mess-Free, Easy-to-Use Cap
<
81
Fuzzy Hair Clip Accessories
Fuzzy Hair Clip Accessories
Valet Studio's Joline Clips are Available in Six Shades
<
80
Deep-Cleaning Hair Masks
Deep-Cleaning Hair Masks
Seed Phytonutrients' Scalp & Roots Oat Mask Doubles as a Shampoo
<
79
Clean Haircare Collections
Clean Haircare Collections
The Pure Collection by Frédéric Fekkai is 95% Naturally Derived
<
78
Meringue-Inspired Hair Serums
Meringue-Inspired Hair Serums
The SWEET Serum for Hair Boasts a Cookie Scent & a Curvaceous Bottle
<
77
Gentle Detangling Brushes
Gentle Detangling Brushes
Tangle Teezer's Fine & Fragile Suits Thin, Damaged & Color-Treated Hair
<
76
Heated Shaving Razors
Heated Shaving Razors
GilletteLabs Launched a Heated Razor at CES 2019
<
75
Invisible Hair Masks
Invisible Hair Masks
The Restless Circle is a Versatile Deep Conditioning Treatment
<
74
Hairstyle-Assisting AR Mirrors
Hairstyle-Assisting AR Mirrors
Coty Inc.'s Mirror Allows Customers to Test Different Hair Colours
<
73
Styling Heated Hairbrushes
Styling Heated Hairbrushes
ghd's Glide Hot Brush Smoothes Hair and Eliminates Frizz
<
72
Heated Frizz-Taming Brushes
Heated Frizz-Taming Brushes
The New GHD Glide Hot Brush Tames and Smooths Dry Hair
<
71
Hair Loss Treatment Systems
Hair Loss Treatment Systems
ZAOL Doctor's Order Products are Uniquely Distributed on the Scalp
<
70
Customized Dry Shampoos
Customized Dry Shampoos
The Prose Dry Shampoo Helps to Address Unique Hair Needs & Goals
<
69
IoT Scalp Scanners
IoT Scalp Scanners
Procter & Gamble Showed a Head & Shoulders Scalp Advisor at CES 2019
<
68
At-Home Cream Hair Colors
At-Home Cream Hair Colors
Clairol Professional True Color Effortlessly Creates Salon Results
<
67
Heat-Activated Hair Highlighters
Heat-Activated Hair Highlighters
The dpHUE x Kristin Cavallari Blonding Brush Gradually Brightens
<
66
Frizz-Fighting Hemp Haircare
Frizz-Fighting Hemp Haircare
Aussie's Hemp Calm The Frizz Collection Tames Hair in Humid Weather
<
65
Overnight Dry Shampoos
Overnight Dry Shampoos
Kaia Naturals' Unique Dry Shampoo is Detoxifying and Time-Activated
<
64
Detoxifying Pre-Shampoo Masks
Detoxifying Pre-Shampoo Masks
Head and Shoulders' Hair and Scalp Mask is a Detoxifying Treatment
<
63
Clean Hair Product Brands
Clean Hair Product Brands
Together Beauty Offers a Range of Natural Hair Care & Styling Products
<
62
Customized Hair Serums
Customized Hair Serums
Function of Beauty's Serum is Tailored to Suit Specific Needs & Goals
<
61
Accessible Haircare Packaging
Accessible Haircare Packaging
Herbal Essences's Tactile Markings Help People with Low to No Vision
<
60
Disco-Themed Haircare Kits
Disco-Themed Haircare Kits
StyleDry's Disco Made Me Do It Set Includes a Retro-Style Hair Turban
<
59
Backstage Beauty Haircare
Backstage Beauty Haircare
R+Co's Backstage Collection Takes Cues from Artists' Kits & Techniques
<
58
Silver Hair Color Collections
Silver Hair Color Collections
L'Oréal Paris' New Silver Shades Reflect the Hair Color of the Year
<
57
Battery-Powered Travel Flat Irons
Battery-Powered Travel Flat Irons
KISS' Cordless & Compact Flat Iron is Shaped Like Lipstick
<
56
Wave-Making Hair Foams
Wave-Making Hair Foams
Beachwaver's 'Braid Balm' Boasts an Innovative Foam Formula
<
55
Hair Contouring Kits
Hair Contouring Kits
Amika's Strobe Contour Kit Adds Dimension to Hair with Highlights & Shadows
<
54
Pigmented Hair Masks
Pigmented Hair Masks
Moroccanoil's Conditioning Hair Masks Deposit Color
<
53
Anti-Pollution Haircare
Anti-Pollution Haircare
Klorane's Detoxifies the Hair and Scalp and Restores the Purity of Water
<
52
Festive Eyebrow Pop-Ups
Festive Eyebrow Pop-Ups
The Christmas Brow Bar Will Decorate Your Brows for the Festive Season
<
51
Damage-Specific Hair Treatment Lines
Damage-Specific Hair Treatment Lines
Aside from Premium Products, Save Me from Donates to Charity
<
50
Festival-Ready Rainbow Braids
Festival-Ready Rainbow Braids
L'Oreal Paris' Colorista Collection Created This Festival Hairstyle
<
49
Razor-Recycling Initiatives
Razor-Recycling Initiatives
grüum Takes Back Customers' Returned Razor Heads for Private Recycling
<
48
Premium Natural Haircare Sets
Premium Natural Haircare Sets
Voir Haircare's Studio Set Makes for a Great Holiday Gift
<
47
Luxury Hair Extensions
Luxury Hair Extensions
Beyond Hair Extensions Offers Classic, Couture and Select Styles
<
46
Comb-Styled Hair Straighteners
Comb-Styled Hair Straighteners
This Ionic Hair Straightening Brush Heats Up in 60 Seconds
<
45
Stimulating Wasabi Shampoos
Stimulating Wasabi Shampoos
Lush Cosmetics' Stimulating Shampoo Promotes Hair Growth
<
44
Effortless Hair Curling Tools
Effortless Hair Curling Tools
Conair’s New Unbound Cordless Auto Curler Does the Work for You
<
43
Oversized Statement Scrunchies
Oversized Statement Scrunchies
Kitch's Hair Scrunchie Measures Eight Inches in Diameter
<
42
Millennial-Targeted Hair Masks
Millennial-Targeted Hair Masks
Mane Club's Hair Mask Packets Take Cues from Texts & Meme Culture
<
41
Blowout-Inspired Mascaras
Blowout-Inspired Mascaras
IT Cosmetics and Drybar Collaborated on 'Lash Blowout'
<
40
Repairing Hair Oils
Repairing Hair Oils
Olaplex's No. 7 Bonding Oil Helps to Strengthen All Hair Types & Textures
<
39
CBD-Infused Shampoo Bars
CBD-Infused Shampoo Bars
Mighty Green's Haircare Products Share the Benefits of Hemp
<
38
Fitness-Focused Haircare
Fitness-Focused Haircare
OGX's Green Tea Fitness Collection Shares Post-Sweat Solutions
<
37
Tie-Dye Hair Straighteners
Tie-Dye Hair Straighteners
ghd's Festival Collection Styler Comes in Kaleidoscopic Colors
<
36
Solid Purple Shampoos
Solid Purple Shampoos
Ethique's Toning Purple Shampoo Helps to Brighten Blonde Hair & Reduce Waste
<
35
Personalized Hair Masks
Personalized Hair Masks
Function of Beauty's Custom Hair Mask Targets Specific Concerns
<
34
Three-in-One Cordless Hair Tools
Three-in-One Cordless Hair Tools
The Supernova Hair Tool Creates Curls, Waves and Straight Hair
<
33
Gym-Friendly Personal Care Collections
Gym-Friendly Personal Care Collections
'Wet n Wild Pump' is an "Ath-Beauty" Line for Workouts
<
32
Express In-Store Beauty Services
Express In-Store Beauty Services
Primark's Duck & Dry Xpress Delivers Fast Beauty Experiences
<
31
CBD Personal Care Collections
CBD Personal Care Collections
HempMeds' Personal Care Line Shares Body Wash, Lotion & More
<
30
Retro Seashell Hair Clips
Retro Seashell Hair Clips
Valet's Ursula Shell Clips are Available in Three Fun Styles
<
29
Oversized Hair Clips
Oversized Hair Clips
Kitsch x Justine Marjan's Snap Clips Come in Medium & XL Sizes
<
28
Vegan Protein Shampoos
Vegan Protein Shampoos
Lush Cosmetics' Package-Free Shampoos are Made with Aquafaba
<
27
AI-Powered Beauty Kiosks
AI-Powered Beauty Kiosks
Sally Beauty is Enhancing the In-Store Experience with ColorView AI Tech
<
26
Silk Nighttime Hair Caps
Silk Nighttime Hair Caps
The NiteCap Line is Designed to Ensure You Wake Up to Better Hair Days
<
25
Multipurpose Festival Gels
Multipurpose Festival Gels
Bumble and Bumble's Bb. Shimmer Strobing Jelly Accents the Hair & Body
<
24
Hair-Highlighting Glitter Sprays
Hair-Highlighting Glitter Sprays
Lime Crime's Unicorn Hair Color Spray Creates Hair Glitter Looks
<
23
Subtly Stylish Hair Salons
Subtly Stylish Hair Salons
Ruud Van Oosterhout Overhauls an Old Soda Factory for Rob Peetoom
<
22
Sustainably-Focused Hair Products
Sustainably-Focused Hair Products
HiBAR Boasts Design-Friendly Solid Shampoo and Conditioner
<
21
Branded Bowl-Shaped Haircuts
Branded Bowl-Shaped Haircuts
KFC Famous Bowls are Being Promoted with a Pop-Up and Free Haircuts
<
20
Knife-Inspired Hair Clips
Knife-Inspired Hair Clips
Vinca Launches a Sharp and Edgy Hair Accessory on Its Platform
<
19
Hair-Refreshing Shampoo Caps
Hair-Refreshing Shampoo Caps
YESTO's Innovative No-Rinse Shampoo Products Reinvent the Shower Cap
<
18
Hat-Shaped Hair Growth Lasers
Hat-Shaped Hair Growth Lasers
The HairMax RegrowMD Laser 272 Conveniently Fits Into Caps
<
17
Statement Hair Accessories
Statement Hair Accessories
Zara's Fun Hair Clips Feature Glitter, Pearls, Flamingos & Pineapples
<
16
Hands-Free Hair Growth Tools
Hands-Free Hair Growth Tools
The REVIAN RED System Treats the Entirety of the Scalp
<
15
Playfully Inclusive Beauty Ads
Playfully Inclusive Beauty Ads
Coco and Eve are Praised for Casting a Unibrow Model
<
14
Temporary Disney Hair Dyes
Temporary Disney Hair Dyes
Splat Created Four Colorful Hair Dyes Inspired by Descendants 3
<
13
Wireless Hair Dryers
Wireless Hair Dryers
Gevilan's Innovative Hair Dryer is Powered by a Rechargeable Battery Pack
<
12
Dry Shampoo Compacts
Dry Shampoo Compacts
Styledry's Dry Shampoo Package Resembles a Makeup Product
<
11
Floral Beard Accessories
Floral Beard Accessories
Firebox's 'Beard Bouquet' Consists of Nine Red Rose Clip-Ons
<
10
Single-Use Shampoo Cubes
Single-Use Shampoo Cubes
Beauty Kubes Creates Convenient, Easy-to-Use Plastic-Free Shampoo
<
9
Biodegradable Shampoo Bar Packaging
Biodegradable Shampoo Bar Packaging
My. Hair Care's Solid Shampoo Bars Appeal to Eco Warriors
<
8
Gen Z Hair Brands
Gen Z Hair Brands
'Insert Name Here' Offers Clip-in Extensions, Bangs and Wigs for Self-Expression
<
7
Festival-Ready Hair Accessories
Festival-Ready Hair Accessories
The Sincerely Jules x Scunci Collection Comes in at Under $10
<
6
Water-Activated Powder Shampoos
Water-Activated Powder Shampoos
OWA Haircare's Moondust Collection is Waterless
<
5
Toddler-Headed Hair Campaigns
Toddler-Headed Hair Campaigns
This Pantene Campaign Spotlights Chanco — a Baby with Lush Hair
<
4
Hair-Vacuuming Trimmers
Hair-Vacuuming Trimmers
Wahl's New Facial Hair Trimmer Cleans Up After Itself
<
3
Wireless Curling Wands
Wireless Curling Wands
Lunata Hair is Launching Its Cordless Hair Styler at CES 2019
<
2
Rapper-Funded Contemporary Womenswear Lines
Rapper-Funded Contemporary Womenswear Lines
Maisie Wilen's Inaugural Capsule is Funded by Kanye
<
1
Pattern-Rich Artistic Photographs
Pattern-Rich Artistic Photographs
Caroline Blanchette & PINCH Work on an Award-Winning Series
<