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Top 100 Hair Trends in 2019

From Wireless Hair Dryers to Invisible Hair Masks

— January 26, 2020 — Fashion
The top 2019 hair trends offer a look at the bold style statements people are making with accessories, as well as the innovative products, treatments and gadgets that they are using to support health and style.

Taking a page from the world of skincare, hair care products are being made with popular ingredients like hyaluronic acid, probiotics and salicylic acid. Similarly, some hair products are becoming more cosmetic-like with formulas that support brightening, contouring and effortless on-the-go touch-ups. Other innovations include eco-friendly products that are activated by water and formulas that are completely customizable.

Over the last year, consumers have also enjoyed embracing statement-making accessories like nostalgic hair clips and oversized scrunchies to mimic popular runway looks.

Check out Trend Hunter's 2020 Trend Report for more innovations.
7.9
Score
Popularity
Activity
Freshness
100
Duo-Serum Hair Treatments
Duo-Serum Hair Treatments
The Shu Uemura Ultimate Reset Double Serum Boasts Two Chambers
<
99
Cooling Mint Shampoos
Cooling Mint Shampoos
Garnier's Shampoo for Stronger Hair Features Mint Extract and Menthol
<
98
Beauty Booking App Startups
Beauty Booking App Startups
Beautystack Helps Beauty Professionals Become Self-Supporting
<
97
Multi-Benefit Hair Sprays
Multi-Benefit Hair Sprays
The Keratin Obsessed Treatment Spray is Packed with 30 Benefits
<
96
Accelerated Hair-Drying Serums
Accelerated Hair-Drying Serums
Drybar's Jump Start Quick Dry Blowout Serum Reduces Styling Time
<
95
Clear Dry Shampoo Sprays
Clear Dry Shampoo Sprays
Drybar's Detox Clear Invisible Dry Shampoo Leaves No Residue
<
94
Curly Heroine Campaigns
Curly Heroine Campaigns
Aussie Haircare's SHEROes Celebrates the Beauty of Natural Curls
<
93
Volumizing Dry Shampoos
Volumizing Dry Shampoos
Aveeno's Fresh Greens Blend Has Oats, Peppermint, Cucumber & Rosemary
<
92
Adaptogenic Hair Supplements
Adaptogenic Hair Supplements
Moon Juice's SuperHair Follows a Biodynamic Approach to Hair Health
<
91
Nourishing Hair Growth Supplements
Nourishing Hair Growth Supplements
The Physician's Choice Hair Growth Formula Promotes Volume
<
90
Shimmering Blonde Hair Shampoos
Shimmering Blonde Hair Shampoos
Bleach London's Pearlescent Shampoo Elevates Ice Blonde Locks
<
89
Gentle Detangling Brushes
Gentle Detangling Brushes
Tangle Teezer's Fine & Fragile Suits Thin, Damaged & Color-Treated Hair
<
88
Functional Styling Gels
Functional Styling Gels
Cantu's Maximum Hold Styling Gels Build Strength, Prevent Shedding & More
<
87
Meringue-Inspired Hair Serums
Meringue-Inspired Hair Serums
The SWEET Serum for Hair Boasts a Cookie Scent & a Curvaceous Bottle
<
86
Hairstyle-Assisting AR Mirrors
Hairstyle-Assisting AR Mirrors
Coty Inc.'s Mirror Allows Customers to Test Different Hair Colours
<
85
Lunar Holiday-Themed Hairdryers
Lunar Holiday-Themed Hairdryers
Dyson Celebrates the Lunar New Year With a Special Golden Dryer
<
84
IoT Scalp Scanners
IoT Scalp Scanners
Procter & Gamble Showed a Head & Shoulders Scalp Advisor at CES 2019
<
83
Heated Shaving Razors
Heated Shaving Razors
GilletteLabs Launched a Heated Razor at CES 2019
<
82
Backstage Beauty Haircare
Backstage Beauty Haircare
R+Co's Backstage Collection Takes Cues from Artists' Kits & Techniques
<
81
Cannabis-Infused Hair Serums
Cannabis-Infused Hair Serums
Design.ME's Protective Hair Serum Contains Cannabis Sativa Seed Oil
<
80
Styling Heated Hairbrushes
Styling Heated Hairbrushes
ghd's Glide Hot Brush Smoothes Hair and Eliminates Frizz
<
79
All-Silk Hair Accessories
All-Silk Hair Accessories
Luxury Pillowcase Brand Slip Launched Stylish Scrunchies & Headbands
<
78
Frizz-Fighting Hemp Haircare
Frizz-Fighting Hemp Haircare
Aussie's Hemp Calm The Frizz Collection Tames Hair in Humid Weather
<
77
Clean Haircare Collections
Clean Haircare Collections
The Pure Collection by Frédéric Fekkai is 95% Naturally Derived
<
76
Wave-Making Hair Foams
Wave-Making Hair Foams
Beachwaver's 'Braid Balm' Boasts an Innovative Foam Formula
<
75
Probiotic Scalp Scrubs
Probiotic Scalp Scrubs
Tela Beauty's Scrub Adjusts the Hair and Scalp Moisture Barrier
<
74
Hair Loss Treatment Systems
Hair Loss Treatment Systems
ZAOL Doctor's Order Products are Uniquely Distributed on the Scalp
<
73
Battery-Powered Travel Flat Irons
Battery-Powered Travel Flat Irons
KISS' Cordless & Compact Flat Iron is Shaped Like Lipstick
<
72
Customizable Haircare Collections
Customizable Haircare Collections
The bn. BIO Collection Considers Both Hair and Lifestyle Needs
<
71
Customized Dry Shampoos
Customized Dry Shampoos
The Prose Dry Shampoo Helps to Address Unique Hair Needs & Goals
<
70
Detoxifying Pre-Shampoo Masks
Detoxifying Pre-Shampoo Masks
Head and Shoulders' Hair and Scalp Mask is a Detoxifying Treatment
<
69
Deep-Cleaning Hair Masks
Deep-Cleaning Hair Masks
Seed Phytonutrients' Scalp & Roots Oat Mask Doubles as a Shampoo
<
68
Disco-Themed Haircare Kits
Disco-Themed Haircare Kits
StyleDry's Disco Made Me Do It Set Includes a Retro-Style Hair Turban
<
67
Anti-Pollution Haircare
Anti-Pollution Haircare
Klorane's Detoxifies the Hair and Scalp and Restores the Purity of Water
<
66
Heated Frizz-Taming Brushes
Heated Frizz-Taming Brushes
The New GHD Glide Hot Brush Tames and Smooths Dry Hair
<
65
Customized Hair Serums
Customized Hair Serums
Function of Beauty's Serum is Tailored to Suit Specific Needs & Goals
<
64
Razor-Recycling Initiatives
Razor-Recycling Initiatives
grüum Takes Back Customers' Returned Razor Heads for Private Recycling
<
63
At-Home Cream Hair Colors
At-Home Cream Hair Colors
Clairol Professional True Color Effortlessly Creates Salon Results
<
62
In-Store Hair-Coloring Tools
In-Store Hair-Coloring Tools
Garnier Created an At-Shelf Version of Its Virtual Shade Selector
<
61
Fuzzy Hair Clip Accessories
Fuzzy Hair Clip Accessories
Valet Studio's Joline Clips are Available in Six Shades
<
60
Festival-Ready Rainbow Braids
Festival-Ready Rainbow Braids
L'Oreal Paris' Colorista Collection Created This Festival Hairstyle
<
59
Overnight Dry Shampoos
Overnight Dry Shampoos
Kaia Naturals' Unique Dry Shampoo is Detoxifying and Time-Activated
<
58
Repairing Hair Oils
Repairing Hair Oils
Olaplex's No. 7 Bonding Oil Helps to Strengthen All Hair Types & Textures
<
57
Clean Hair Product Brands
Clean Hair Product Brands
Together Beauty Offers a Range of Natural Hair Care & Styling Products
<
56
Invisible Hair Masks
Invisible Hair Masks
The Restless Circle is a Versatile Deep Conditioning Treatment
<
55
Pigmented Hair Masks
Pigmented Hair Masks
Moroccanoil's Conditioning Hair Masks Deposit Color
<
54
Express In-Store Beauty Services
Express In-Store Beauty Services
Primark's Duck & Dry Xpress Delivers Fast Beauty Experiences
<
53
Damage-Specific Hair Treatment Lines
Damage-Specific Hair Treatment Lines
Aside from Premium Products, Save Me from Donates to Charity
<
52
Luxury Hair Extensions
Luxury Hair Extensions
Beyond Hair Extensions Offers Classic, Couture and Select Styles
<
51
Silver Hair Color Collections
Silver Hair Color Collections
L'Oréal Paris' New Silver Shades Reflect the Hair Color of the Year
<
50
Hair-Conditioning Caps
Hair-Conditioning Caps
This Vegan Hair Mask Takes the Form of a Mess-Free, Easy-to-Use Cap
<
49
Blowout-Inspired Mascaras
Blowout-Inspired Mascaras
IT Cosmetics and Drybar Collaborated on 'Lash Blowout'
<
48
Festive Eyebrow Pop-Ups
Festive Eyebrow Pop-Ups
The Christmas Brow Bar Will Decorate Your Brows for the Festive Season
<
47
Tie-Dye Hair Straighteners
Tie-Dye Hair Straighteners
ghd's Festival Collection Styler Comes in Kaleidoscopic Colors
<
46
CBD Personal Care Collections
CBD Personal Care Collections
HempMeds' Personal Care Line Shares Body Wash, Lotion & More
<
45
Fitness-Focused Haircare
Fitness-Focused Haircare
OGX's Green Tea Fitness Collection Shares Post-Sweat Solutions
<
44
Premium Natural Haircare Sets
Premium Natural Haircare Sets
Voir Haircare's Studio Set Makes for a Great Holiday Gift
<
43
Hair Contouring Kits
Hair Contouring Kits
Amika's Strobe Contour Kit Adds Dimension to Hair with Highlights & Shadows
<
42
Gym-Friendly Personal Care Collections
Gym-Friendly Personal Care Collections
'Wet n Wild Pump' is an "Ath-Beauty" Line for Workouts
<
41
Comb-Styled Hair Straighteners
Comb-Styled Hair Straighteners
This Ionic Hair Straightening Brush Heats Up in 60 Seconds
<
40
Stimulating Wasabi Shampoos
Stimulating Wasabi Shampoos
Lush Cosmetics' Stimulating Shampoo Promotes Hair Growth
<
39
Effortless Hair Curling Tools
Effortless Hair Curling Tools
Conair’s New Unbound Cordless Auto Curler Does the Work for You
<
38
Silk Nighttime Hair Caps
Silk Nighttime Hair Caps
The NiteCap Line is Designed to Ensure You Wake Up to Better Hair Days
<
37
CBD-Infused Shampoo Bars
CBD-Infused Shampoo Bars
Mighty Green's Haircare Products Share the Benefits of Hemp
<
36
Vegan Protein Shampoos
Vegan Protein Shampoos
Lush Cosmetics' Package-Free Shampoos are Made with Aquafaba
<
35
Three-in-One Cordless Hair Tools
Three-in-One Cordless Hair Tools
The Supernova Hair Tool Creates Curls, Waves and Straight Hair
<
34
Multipurpose Festival Gels
Multipurpose Festival Gels
Bumble and Bumble's Bb. Shimmer Strobing Jelly Accents the Hair & Body
<
33
Branded Bowl-Shaped Haircuts
Branded Bowl-Shaped Haircuts
KFC Famous Bowls are Being Promoted with a Pop-Up and Free Haircuts
<
32
Oversized Hair Clips
Oversized Hair Clips
Kitsch x Justine Marjan's Snap Clips Come in Medium & XL Sizes
<
31
Accessible Haircare Packaging
Accessible Haircare Packaging
Herbal Essences's Tactile Markings Help People with Low to No Vision
<
30
Personalized Hair Masks
Personalized Hair Masks
Function of Beauty's Custom Hair Mask Targets Specific Concerns
<
29
Millennial-Targeted Hair Masks
Millennial-Targeted Hair Masks
Mane Club's Hair Mask Packets Take Cues from Texts & Meme Culture
<
28
Subtly Stylish Hair Salons
Subtly Stylish Hair Salons
Ruud Van Oosterhout Overhauls an Old Soda Factory for Rob Peetoom
<
27
Retro Seashell Hair Clips
Retro Seashell Hair Clips
Valet's Ursula Shell Clips are Available in Three Fun Styles
<
26
Oversized Statement Scrunchies
Oversized Statement Scrunchies
Kitch's Hair Scrunchie Measures Eight Inches in Diameter
<
25
Hair-Highlighting Glitter Sprays
Hair-Highlighting Glitter Sprays
Lime Crime's Unicorn Hair Color Spray Creates Hair Glitter Looks
<
24
Hands-Free Hair Growth Tools
Hands-Free Hair Growth Tools
The REVIAN RED System Treats the Entirety of the Scalp
<
23
Knife-Inspired Hair Clips
Knife-Inspired Hair Clips
Vinca Launches a Sharp and Edgy Hair Accessory on Its Platform
<
22
Solid Purple Shampoos
Solid Purple Shampoos
Ethique's Toning Purple Shampoo Helps to Brighten Blonde Hair & Reduce Waste
<
21
Hair-Refreshing Shampoo Caps
Hair-Refreshing Shampoo Caps
YESTO's Innovative No-Rinse Shampoo Products Reinvent the Shower Cap
<
20
Heat-Activated Hair Highlighters
Heat-Activated Hair Highlighters
The dpHUE x Kristin Cavallari Blonding Brush Gradually Brightens
<
19
Hat-Shaped Hair Growth Lasers
Hat-Shaped Hair Growth Lasers
The HairMax RegrowMD Laser 272 Conveniently Fits Into Caps
<
18
AI-Powered Beauty Kiosks
AI-Powered Beauty Kiosks
Sally Beauty is Enhancing the In-Store Experience with ColorView AI Tech
<
17
Wireless Hair Dryers
Wireless Hair Dryers
Gevilan's Innovative Hair Dryer is Powered by a Rechargeable Battery Pack
<
16
Statement Hair Accessories
Statement Hair Accessories
Zara's Fun Hair Clips Feature Glitter, Pearls, Flamingos & Pineapples
<
15
Floral Beard Accessories
Floral Beard Accessories
Firebox's 'Beard Bouquet' Consists of Nine Red Rose Clip-Ons
<
14
Dry Shampoo Compacts
Dry Shampoo Compacts
Styledry's Dry Shampoo Package Resembles a Makeup Product
<
13
Playfully Inclusive Beauty Ads
Playfully Inclusive Beauty Ads
Coco and Eve are Praised for Casting a Model with a Unibrow
<
12
Sustainably-Focused Hair Products
Sustainably-Focused Hair Products
HiBAR Boasts Design-Friendly Solid Shampoo and Conditioner
<
11
Festival-Ready Hair Accessories
Festival-Ready Hair Accessories
The Sincerely Jules x Scunci Collection Comes in at Under $10
<
10
Hair-Vacuuming Trimmers
Hair-Vacuuming Trimmers
Wahl's New Facial Hair Trimmer Cleans Up After Itself
<
9
Gen Z Hair Brands
Gen Z Hair Brands
'Insert Name Here' Offers Clip-in Extensions, Bangs and Wigs for Self-Expression
<
8
Biodegradable Shampoo Bar Packaging
Biodegradable Shampoo Bar Packaging
My. Hair Care's Solid Shampoo Bars Appeal to Eco Warriors
<
7
Single-Use Shampoo Cubes
Single-Use Shampoo Cubes
Beauty Kubes Creates Convenient, Easy-to-Use Plastic-Free Shampoo
<
6
Wireless Curling Wands
Wireless Curling Wands
Lunata Hair is Launching Its Cordless Hair Styler at CES 2019
<
5
Toddler-Headed Hair Campaigns
Toddler-Headed Hair Campaigns
This Pantene Campaign Spotlights Chanco — a Baby with Lush Hair
<
4
Temporary Disney Hair Dyes
Temporary Disney Hair Dyes
Splat Created Four Colorful Hair Dyes Inspired by Descendants 3
<
3
Water-Activated Powder Shampoos
Water-Activated Powder Shampoos
OWA Haircare's Moondust Collection is Waterless
<
2
Rapper-Funded Contemporary Womenswear Lines
Rapper-Funded Contemporary Womenswear Lines
Maisie Wilen's Inaugural Capsule is Funded by Kanye
<
1
Pattern-Rich Artistic Photographs
Pattern-Rich Artistic Photographs
Caroline Blanchette & PINCH Work on an Award-Winning Series
<