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Top 100 Hair Trends in 2019

From Wireless Hair Dryers to Invisible Hair Masks

— January 26, 2020 — Fashion
The top 2019 hair trends offer a look at the bold style statements people are making with accessories, as well as the innovative products, treatments and gadgets that they are using to support health and style.

Taking a page from the world of skincare, hair care products are being made with popular ingredients like hyaluronic acid, probiotics and salicylic acid. Similarly, some hair products are becoming more cosmetic-like with formulas that support brightening, contouring and effortless on-the-go touch-ups. Other innovations include eco-friendly products that are activated by water and formulas that are completely customizable.

Over the last year, consumers have also enjoyed embracing statement-making accessories like nostalgic hair clips and oversized scrunchies to mimic popular runway looks.

Check out Trend Hunter's 2020 Trend Report for more innovations.
6.5
Score
Popularity
Activity
Freshness
99
Duo-Serum Hair Treatments
Duo-Serum Hair Treatments
The Shu Uemura Ultimate Reset Double Serum Boasts Two Chambers
<
98
Accelerated Hair-Drying Serums
Accelerated Hair-Drying Serums
Drybar's Jump Start Quick Dry Blowout Serum Reduces Styling Time
<
97
Cooling Mint Shampoos
Cooling Mint Shampoos
Garnier's Shampoo for Stronger Hair Features Mint Extract and Menthol
<
96
Clear Dry Shampoo Sprays
Clear Dry Shampoo Sprays
Drybar's Detox Clear Invisible Dry Shampoo Leaves No Residue
<
95
Backstage Beauty Haircare
Backstage Beauty Haircare
R+Co's Backstage Collection Takes Cues from Artists' Kits & Techniques
<
94
Clean Haircare Collections
Clean Haircare Collections
The Pure Collection by Frédéric Fekkai is 95% Naturally Derived
<
93
Adaptogenic Hair Supplements
Adaptogenic Hair Supplements
Moon Juice's SuperHair Follows a Biodynamic Approach to Hair Health
<
92
Lunar Holiday-Themed Hairdryers
Lunar Holiday-Themed Hairdryers
Dyson Celebrates the Lunar New Year With a Special Golden Dryer
<
91
Beauty Booking App Startups
Beauty Booking App Startups
Beautystack Helps Beauty Professionals Become Self-Supporting
<
90
Volumizing Dry Shampoos
Volumizing Dry Shampoos
Aveeno's Fresh Greens Blend Has Oats, Peppermint, Cucumber & Rosemary
<
89
Meringue-Inspired Hair Serums
Meringue-Inspired Hair Serums
The SWEET Serum for Hair Boasts a Cookie Scent & a Curvaceous Bottle
<
88
Multi-Benefit Hair Sprays
Multi-Benefit Hair Sprays
The Keratin Obsessed Treatment Spray is Packed with 30 Benefits
<
87
Wave-Making Hair Foams
Wave-Making Hair Foams
Beachwaver's 'Braid Balm' Boasts an Innovative Foam Formula
<
86
Functional Styling Gels
Functional Styling Gels
Cantu's Maximum Hold Styling Gels Build Strength, Prevent Shedding & More
<
85
Styling Heated Hairbrushes
Styling Heated Hairbrushes
ghd's Glide Hot Brush Smoothes Hair and Eliminates Frizz
<
84
Deep-Cleaning Hair Masks
Deep-Cleaning Hair Masks
Seed Phytonutrients' Scalp & Roots Oat Mask Doubles as a Shampoo
<
83
Express In-Store Beauty Services
Express In-Store Beauty Services
Primark's Duck & Dry Xpress Delivers Fast Beauty Experiences
<
82
Frizz-Fighting Hemp Haircare
Frizz-Fighting Hemp Haircare
Aussie's Hemp Calm The Frizz Collection Tames Hair in Humid Weather
<
81
Battery-Powered Travel Flat Irons
Battery-Powered Travel Flat Irons
KISS' Cordless & Compact Flat Iron is Shaped Like Lipstick
<
80
Probiotic Scalp Scrubs
Probiotic Scalp Scrubs
Tela Beauty's Scrub Adjusts the Hair and Scalp Moisture Barrier
<
79
Razor-Recycling Initiatives
Razor-Recycling Initiatives
grüum Takes Back Customers' Returned Razor Heads for Private Recycling
<
78
Gentle Detangling Brushes
Gentle Detangling Brushes
Tangle Teezer's Fine & Fragile Suits Thin, Damaged & Color-Treated Hair
<
77
Customizable Haircare Collections
Customizable Haircare Collections
The bn. BIO Collection Considers Both Hair and Lifestyle Needs
<
76
Curly Heroine Campaigns
Curly Heroine Campaigns
Aussie Haircare's SHEROes Celebrates the Beauty of Natural Curls
<
75
Nourishing Hair Growth Supplements
Nourishing Hair Growth Supplements
The Physician's Choice Hair Growth Formula Promotes Volume
<
74
Hair Loss Treatment Systems
Hair Loss Treatment Systems
ZAOL Doctor's Order Products are Uniquely Distributed on the Scalp
<
73
Luxury Hair Extensions
Luxury Hair Extensions
Beyond Hair Extensions Offers Classic, Couture and Select Styles
<
72
Invisible Hair Masks
Invisible Hair Masks
The Restless Circle is a Versatile Deep Conditioning Treatment
<
71
Anti-Pollution Haircare
Anti-Pollution Haircare
Klorane's Detoxifies the Hair and Scalp and Restores the Purity of Water
<
70
Cannabis-Infused Hair Serums
Cannabis-Infused Hair Serums
Design.ME's Protective Hair Serum Contains Cannabis Sativa Seed Oil
<
69
Shimmering Blonde Hair Shampoos
Shimmering Blonde Hair Shampoos
Bleach London's Pearlescent Shampoo Elevates Ice Blonde Locks
<
68
All-Silk Hair Accessories
All-Silk Hair Accessories
Luxury Pillowcase Brand Slip Launched Stylish Scrunchies & Headbands
<
67
Customized Hair Serums
Customized Hair Serums
Function of Beauty's Serum is Tailored to Suit Specific Needs & Goals
<
66
Disco-Themed Haircare Kits
Disco-Themed Haircare Kits
StyleDry's Disco Made Me Do It Set Includes a Retro-Style Hair Turban
<
65
Festival-Ready Rainbow Braids
Festival-Ready Rainbow Braids
L'Oreal Paris' Colorista Collection Created This Festival Hairstyle
<
64
Customized Dry Shampoos
Customized Dry Shampoos
The Prose Dry Shampoo Helps to Address Unique Hair Needs & Goals
<
63
Hairstyle-Assisting AR Mirrors
Hairstyle-Assisting AR Mirrors
Coty Inc.'s Mirror Allows Customers to Test Different Hair Colours
<
62
Hair-Conditioning Caps
Hair-Conditioning Caps
This Vegan Hair Mask Takes the Form of a Mess-Free, Easy-to-Use Cap
<
61
Repairing Hair Oils
Repairing Hair Oils
Olaplex's No. 7 Bonding Oil Helps to Strengthen All Hair Types & Textures
<
60
Heated Shaving Razors
Heated Shaving Razors
GilletteLabs Launched a Heated Razor at CES 2019
<
59
Detoxifying Pre-Shampoo Masks
Detoxifying Pre-Shampoo Masks
Head and Shoulders' Hair and Scalp Mask is a Detoxifying Treatment
<
58
Festive Eyebrow Pop-Ups
Festive Eyebrow Pop-Ups
The Christmas Brow Bar Will Decorate Your Brows for the Festive Season
<
57
IoT Scalp Scanners
IoT Scalp Scanners
Procter & Gamble Showed a Head & Shoulders Scalp Advisor at CES 2019
<
56
CBD Personal Care Collections
CBD Personal Care Collections
HempMeds' Personal Care Line Shares Body Wash, Lotion & More
<
55
Overnight Dry Shampoos
Overnight Dry Shampoos
Kaia Naturals' Unique Dry Shampoo is Detoxifying and Time-Activated
<
54
Blowout-Inspired Mascaras
Blowout-Inspired Mascaras
IT Cosmetics and Drybar Collaborated on 'Lash Blowout'
<
53
Damage-Specific Hair Treatment Lines
Damage-Specific Hair Treatment Lines
Aside from Premium Products, Save Me from Donates to Charity
<
52
Fitness-Focused Haircare
Fitness-Focused Haircare
OGX's Green Tea Fitness Collection Shares Post-Sweat Solutions
<
51
Premium Natural Haircare Sets
Premium Natural Haircare Sets
Voir Haircare's Studio Set Makes for a Great Holiday Gift
<
50
Heated Frizz-Taming Brushes
Heated Frizz-Taming Brushes
The New GHD Glide Hot Brush Tames and Smooths Dry Hair
<
49
Clean Hair Product Brands
Clean Hair Product Brands
Together Beauty Offers a Range of Natural Hair Care & Styling Products
<
48
Pigmented Hair Masks
Pigmented Hair Masks
Moroccanoil's Conditioning Hair Masks Deposit Color
<
47
In-Store Hair-Coloring Tools
In-Store Hair-Coloring Tools
Garnier Created an At-Shelf Version of Its Virtual Shade Selector
<
46
Silver Hair Color Collections
Silver Hair Color Collections
L'Oréal Paris' New Silver Shades Reflect the Hair Color of the Year
<
45
Stimulating Wasabi Shampoos
Stimulating Wasabi Shampoos
Lush Cosmetics' Stimulating Shampoo Promotes Hair Growth
<
44
Effortless Hair Curling Tools
Effortless Hair Curling Tools
Conair’s New Unbound Cordless Auto Curler Does the Work for You
<
43
Comb-Styled Hair Straighteners
Comb-Styled Hair Straighteners
This Ionic Hair Straightening Brush Heats Up in 60 Seconds
<
42
Tie-Dye Hair Straighteners
Tie-Dye Hair Straighteners
ghd's Festival Collection Styler Comes in Kaleidoscopic Colors
<
41
Three-in-One Cordless Hair Tools
Three-in-One Cordless Hair Tools
The Supernova Hair Tool Creates Curls, Waves and Straight Hair
<
40
Silk Nighttime Hair Caps
Silk Nighttime Hair Caps
The NiteCap Line is Designed to Ensure You Wake Up to Better Hair Days
<
39
Gym-Friendly Personal Care Collections
Gym-Friendly Personal Care Collections
'Wet n Wild Pump' is an "Ath-Beauty" Line for Workouts
<
38
Branded Bowl-Shaped Haircuts
Branded Bowl-Shaped Haircuts
KFC Famous Bowls are Being Promoted with a Pop-Up and Free Haircuts
<
37
Hair Contouring Kits
Hair Contouring Kits
Amika's Strobe Contour Kit Adds Dimension to Hair with Highlights & Shadows
<
36
Fuzzy Hair Clip Accessories
Fuzzy Hair Clip Accessories
Valet Studio's Joline Clips are Available in Six Shades
<
35
At-Home Cream Hair Colors
At-Home Cream Hair Colors
Clairol Professional True Color Effortlessly Creates Salon Results
<
34
Hands-Free Hair Growth Tools
Hands-Free Hair Growth Tools
The REVIAN RED System Treats the Entirety of the Scalp
<
33
Multipurpose Festival Gels
Multipurpose Festival Gels
Bumble and Bumble's Bb. Shimmer Strobing Jelly Accents the Hair & Body
<
32
Subtly Stylish Hair Salons
Subtly Stylish Hair Salons
Ruud Van Oosterhout Overhauls an Old Soda Factory for Rob Peetoom
<
31
Vegan Protein Shampoos
Vegan Protein Shampoos
Lush Cosmetics' Package-Free Shampoos are Made with Aquafaba
<
30
Knife-Inspired Hair Clips
Knife-Inspired Hair Clips
Vinca Launches a Sharp and Edgy Hair Accessory on Its Platform
<
29
Hat-Shaped Hair Growth Lasers
Hat-Shaped Hair Growth Lasers
The HairMax RegrowMD Laser 272 Conveniently Fits Into Caps
<
28
Solid Purple Shampoos
Solid Purple Shampoos
Ethique's Toning Purple Shampoo Helps to Brighten Blonde Hair & Reduce Waste
<
27
CBD-Infused Shampoo Bars
CBD-Infused Shampoo Bars
Mighty Green's Haircare Products Share the Benefits of Hemp
<
26
Millennial-Targeted Hair Masks
Millennial-Targeted Hair Masks
Mane Club's Hair Mask Packets Take Cues from Texts & Meme Culture
<
25
Personalized Hair Masks
Personalized Hair Masks
Function of Beauty's Custom Hair Mask Targets Specific Concerns
<
24
Hair-Highlighting Glitter Sprays
Hair-Highlighting Glitter Sprays
Lime Crime's Unicorn Hair Color Spray Creates Hair Glitter Looks
<
23
Oversized Statement Scrunchies
Oversized Statement Scrunchies
Kitch's Hair Scrunchie Measures Eight Inches in Diameter
<
22
Heat-Activated Hair Highlighters
Heat-Activated Hair Highlighters
The dpHUE x Kristin Cavallari Blonding Brush Gradually Brightens
<
21
Hair-Refreshing Shampoo Caps
Hair-Refreshing Shampoo Caps
YESTO's Innovative No-Rinse Shampoo Products Reinvent the Shower Cap
<
20
AI-Powered Beauty Kiosks
AI-Powered Beauty Kiosks
Sally Beauty is Enhancing the In-Store Experience with ColorView AI Tech
<
19
Oversized Hair Clips
Oversized Hair Clips
Kitsch x Justine Marjan's Snap Clips Come in Medium & XL Sizes
<
18
Wireless Hair Dryers
Wireless Hair Dryers
Gevilan's Innovative Hair Dryer is Powered by a Rechargeable Battery Pack
<
17
Floral Beard Accessories
Floral Beard Accessories
Firebox's 'Beard Bouquet' Consists of Nine Red Rose Clip-Ons
<
16
Retro Seashell Hair Clips
Retro Seashell Hair Clips
Valet's Ursula Shell Clips are Available in Three Fun Styles
<
15
Statement Hair Accessories
Statement Hair Accessories
Zara's Fun Hair Clips Feature Glitter, Pearls, Flamingos & Pineapples
<
14
Sustainability-Focused Hair Products
Sustainability-Focused Hair Products
HiBAR Boasts Design-Friendly Solid Shampoo and Conditioner
<
13
Playfully Inclusive Beauty Ads
Playfully Inclusive Beauty Ads
Coco and Eve are Praised for Casting a Model with a Unibrow
<
12
Hair-Vacuuming Trimmers
Hair-Vacuuming Trimmers
Wahl's New Facial Hair Trimmer Cleans Up After Itself
<
11
Dry Shampoo Compacts
Dry Shampoo Compacts
Styledry's Dry Shampoo Package Resembles a Makeup Product
<
10
Festival-Ready Hair Accessories
Festival-Ready Hair Accessories
The Sincerely Jules x Scunci Collection Comes in at Under $10
<
9
Wireless Curling Wands
Wireless Curling Wands
Lunata Hair is Launching Its Cordless Hair Styler at CES 2019
<
8
Biodegradable Shampoo Bar Packaging
Biodegradable Shampoo Bar Packaging
My. Hair Care's Solid Shampoo Bars Appeal to Eco Warriors
<
7
Gen Z Hair Brands
Gen Z Hair Brands
'Insert Name Here' Offers Clip-in Extensions, Bangs and Wigs for Self-Expression
<
6
Toddler-Headed Hair Campaigns
Toddler-Headed Hair Campaigns
This Pantene Campaign Spotlights Chanco — a Baby with Lush Hair
<
5
Rapper-Funded Contemporary Womenswear Lines
Rapper-Funded Contemporary Womenswear Lines
Maisie Wilen's Inaugural Capsule is Funded by Kanye
<
4
Accessible Haircare Packaging
Accessible Haircare Packaging
Herbal Essences's Tactile Markings Help People with Low to No Vision
<
3
Pattern-Rich Artistic Photographs
Pattern-Rich Artistic Photographs
Caroline Blanchette & PINCH Work on an Award-Winning Series
<
2
Temporary Disney Hair Dyes
Temporary Disney Hair Dyes
Splat Created Four Colorful Hair Dyes Inspired by Descendants 3
<
1
Water-Activated Powder Shampoos
Water-Activated Powder Shampoos
OWA Haircare's Moondust Collection is Waterless
<