The Clairol Professional True Color line is a collection of permanent cream colors that make it easy to achieve salon-quality results with at-home hair coloring. For many, at-home hair coloring involves some sort of risk, such as potentially damaging one's hair or ending up with an unexpected color result. True Color makes it incredibly easy for people to achieve all-over or gray hair coverage, refresh their color or simply touch up their roots.
The formula that powers the True Color cream hair colors primes hair follicles by encapsulating free radicals, making it possible for one's desired hair color to be deposited evenly. The Clairol Professional True Color line is available in 35 shades from Level 1 Black to Level 10 Lightest Blonde, making it easy for anyone to achieve a natural color or create a customized result.