While the average consumer may not sport full-body glitter, glow-in-the-dark lips and boldly colored eyebrows on a daily basis, the summer season offers the perfect time for adventurous people to experiment with Instagram-friendly festival cosmetics.
To make it incredibly easy for festival-goers to try out a fun new style, a number of cosmetic brands release festival-themed makeup sets to inspire the creation of bold new looks. This year, Caryl Baker Visage launched a line of floral festival makeup that can easily be touched up on the go.
Knowing that those who will be attending large events like Coachella are looking for an affordable way to try out a bold new look, Bumble and Bumble created a multipurpose Bb. Shimmer Strobing Jelly that can be used on the hair, body and face.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
