Just in time for festival season, skincare, beauty and haircare brands are releasing fun new products to help people stand out in a crowd—and Bumble and Bumble created the Bb. Shimmer Strobing Jelly as an all-in-one highlighting solution for the hair, body and face.
The multipurpose, limited-edition Bb. Shimmer Strobing Jelly products are offered in two holographic colors, Prismatic Pink and Prismatic Gold, that can be worn separately or together for a high-shine look. The sheer gels can be easily applied to desired areas with the fingertips and built as desired to create more intense coverage.
The cruelty-free formulas with glitter are free from parabens, phthalates, mineral oils, and formaldehyde, offering a fun and safe way to shine during music festivals and other summer events.
What's Driving This Trend
- Multipurpose Beauty Products
- The emergence of multipurpose beauty products catering to the needs of the modern consumer presents an opportunity for brands to innovate further.
- Festival-ready Skincare
- As music festivals and similar events gain popularity around the world, the need for festival-specific skincare products presents a unique opportunity for brands to differentiate themselves.
- Clean Beauty
- The increasing demand for clean, safe, and environmentally friendly beauty products presents great innovation potentials for brands.
Who This Affects Most
- Beauty and Personal Care
- Beauty and personal care brands have the opportunity to create new, all-in-one solutions for the modern, on-the-go consumer.
- Specialty Retail
- Specialty retail stores that cater to festival-goers can offer unique and targeted products that appeal to this growing demographic.
- Event Production
- Event production companies can partner with beauty and personal care brands to create festival-specific products that enhance the overall attendee experience.
