The April 2019 cosmetics trends cover a variety of innovations in skincare, makeup, and grooming, with everything from luxurious CBD-infused bath products and caffeinated skin scrubs, to AI beauty mirrors and tech-powered skincare boutiques spotlighted.
To improve not only the look of lashes but also their health, Neutrogena introduced its Hydro Boost Plumping Mascara, which features a vitamin E, keratin, and hyaluronic acid-enriched formula. With these key ingredients, the mascara helps to strengthen delicate lashes and promotes growth. The formula is also ideal for contact wearers, as it is non-irritating and doesn't flake or smudge throughout the day.
To cut down on waste and save consumers cash, Elizabeth Grant launched a reusable sheet mask as well. Although the masks can be used to increase the effectiveness of other sheet masks, consumers can also add their own serum, moisturizer, or DIY formula underneath them.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
