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Top 100 Cosmetics Trends in April

From Accessible Mascara Applicators to Anti-Pollution Serums

— April 28, 2019 — Fashion
The April 2019 cosmetics trends cover a variety of innovations in skincare, makeup, and grooming, with everything from luxurious CBD-infused bath products and caffeinated skin scrubs, to AI beauty mirrors and tech-powered skincare boutiques spotlighted.

To improve not only the look of lashes but also their health, Neutrogena introduced its Hydro Boost Plumping Mascara, which features a vitamin E, keratin, and hyaluronic acid-enriched formula. With these key ingredients, the mascara helps to strengthen delicate lashes and promotes growth. The formula is also ideal for contact wearers, as it is non-irritating and doesn't flake or smudge throughout the day.

To cut down on waste and save consumers cash, Elizabeth Grant launched a reusable sheet mask as well. Although the masks can be used to increase the effectiveness of other sheet masks, consumers can also add their own serum, moisturizer, or DIY formula underneath them.
8
Score
Popularity
Activity
Freshness
100
Speedy Resurfacing Masks
Speedy Resurfacing Masks
DefenAge's Brightening Facial Mask Quickly Removes Dead Skin Cells
<
99
Overnight Alpine Flower Moisturizers
Overnight Alpine Flower Moisturizers
The Origins Plantscription Retinol Night Moisturizer is Pure
<
98
One-Minute Exfoliating Peels
One-Minute Exfoliating Peels
m-61's PowerGlow Peel is a 60-Second, One-Step At-Home Ritual
<
97
Topical Tightening Treatments
Topical Tightening Treatments
Alastin Skincare's TransFORM Body Treatment Enhances Body Procedures
<
96
Urban Dweller Skincare Kits
Urban Dweller Skincare Kits
Aesop's 'Anti-Oxidant Skin Care Kit' is Powered by Parsley Seed
<
95
Cherry Blossom Makeup Lines
Cherry Blossom Makeup Lines
MAC Has Released Its Boom Boom Bloom Line
<
94
Hyaluronic Acid Lip Balms
Hyaluronic Acid Lip Balms
The Kosasport LipFuel Heals, Protects and Energizes with a Minty Scent
<
93
Iridescent Moisturizing Primers
Iridescent Moisturizing Primers
Beautyblender's Opal Essence Serum Primer Creates a Dewy Base
<
92
Charitable Skincare Initiatives
Charitable Skincare Initiatives
Proceeds from the Better Skin Co.'s Mirakle Cream Will Go to ACLU
<
91
Beauty Retailer Credit Cards
Beauty Retailer Credit Cards
The Sephora Credit Card Gives Shoppers More Chances to Earn Rewards
<
90
Anti-Aging Hand Serums
Anti-Aging Hand Serums
The Frankincense Intense Hand Treatment Serum Tackles Visible Aging
<
89
Targeted Anti-Aging Skincare
Targeted Anti-Aging Skincare
Elemis' Ultra Smart Pro-Collagen Range Features Drone Technology
<
88
Fizzing Face Masks
Fizzing Face Masks
Mia Del Mar's Brightening Rosé Bubble Mask Boasts a Fizzing Effect
<
87
Women-Centric Donating Initiatives
Women-Centric Donating Initiatives
Rael and Happy Period Offer Support for Homeless Women
<
86
Sultry Cartoon-Inspired Makeup Lines
Sultry Cartoon-Inspired Makeup Lines
Ciate's Jessica Rabbit Makeup Offers Day and Night Looks
<
85
Three-Phase Neck Treatments
Three-Phase Neck Treatments
BeautyBio's 'The Lift' Contains Three Vials in a Single Package
<
84
Skin-Repairing Sunscreens
Skin-Repairing Sunscreens
The Salt & Stone Organic Sunscreen Offers Deep Hydration
<
83
Ultra-Hydrating Mascaras
Ultra-Hydrating Mascaras
The Neutrogena Hydro Boost Plumping Mascara is Hyaluronic Acid-Enriched
<
82
Voice Assistant Sampling Services
Voice Assistant Sampling Services
'Send Me a Sample' Uses Voice Marketing Tech to Share Products
<
81
Minimal Vintage-Logo Cosmetic Lines
Minimal Vintage-Logo Cosmetic Lines
The Kith x Estée Lauder Line Marks a First for the Retailer
<
80
Five-Minute Face Masks
Five-Minute Face Masks
Fast Beauty Co. Creates Face Masks That are Fast-Acting and Affordable
<
79
Matte K-Beauty Lipsticks
Matte K-Beauty Lipsticks
Innisfree's Vivid Cotton Ink Liquid Lipsticks Boast a Soft Texture
<
78
Rejuvenating High-Performance Masks
Rejuvenating High-Performance Masks
The Skeyndor Earth Mask Range Purifies, Brightens and Hydrates
<
77
Period Skincare Masks
Period Skincare Masks
Knours' 'Be Kind to Your Skin Mask' Helps to Balance Hormonal Skin
<
76
Microneedling Skincare Systems
Microneedling Skincare Systems
Deep + Uniq Includes a Serum and a Skin Rejuvenation Device
<
75
Exclusive Hotel Lipsticks
Exclusive Hotel Lipsticks
La Bouche Rouge's Limited-Edition Lipstick Can Be Ordered In-Suite
<
74
Brightening Strawberry Serums
Brightening Strawberry Serums
Volition's Strawberry C-Brightening Serum is Packed with Vitamin C
<
73
Affordable Luxury Beauty Collections
Affordable Luxury Beauty Collections
Saks Off 5th's High-Quality 'Fifth City' is Accessibly Priced
<
72
Golden Asian Foundations
Golden Asian Foundations
Orcé Cosmetics Created Its 'Come Closer' Foundation for Asian Skin
<
71
Buttery Cleansing Balms
Buttery Cleansing Balms
Drunk Elephant's Slaai Oil-to-Milk Melting Cleanser Transforms with Water
<
70
Revitalizing Neck Creams
Revitalizing Neck Creams
Tatcha Launched Its First-Ever Anti-Aging Neck Cream Exclusively on QVC
<
69
Voluminous Mink Lashes
Voluminous Mink Lashes
Babydoll Beauty's 3D Mink Lashes are Reusable for Up to 25 Wears a Pair
<
68
Premium Pharmaceutical Skincare
Premium Pharmaceutical Skincare
Vivier Creates Potent Products to Target Hydration, Aging and More
<
67
Latte-Like Frothing Face Masks
Latte-Like Frothing Face Masks
YESTO's Mousse Mask Energizes Skin with Coffee and Coconut Milk
<
66
Hairline Repair Serums
Hairline Repair Serums
Biotopic Naturally Enables Stronger Full Bodied Hair Growth
<
65
Gentle Milk Skin Cleansers
Gentle Milk Skin Cleansers
Aesop's Gentle Facial Cleansing Milk is Effective and Luxe
<
64
Next-Gen Hydrating Skincare
Next-Gen Hydrating Skincare
The Inkey List's Polyglutamic Acid Stimulates Natural Moisturizing
<
63
Botanical Australian Skincare
Botanical Australian Skincare
DULA's NATIVE Skincare Collection Spotlights Australian Botanicals
<
62
Seven-Second Face Masks
Seven-Second Face Masks
Starskin's '7-Second Morning Mask' Combines Seven Steps in One
<
61
Protective Anti-Pollution Moisturizers
Protective Anti-Pollution Moisturizers
The Sisleyouth Anti-Pollution Shields Skin from Stressors
<
60
Exclusive Japan-Celebrating Bath Bombs
Exclusive Japan-Celebrating Bath Bombs
The Lush Harajuku Bath Bomb Line is Available in Japan
<
59
Retinol-Infused Beverages
Retinol-Infused Beverages
Dirty Lemon Created the First-Ever Drinkable Retinol Product
<
58
Unconventional Floral Colognes
Unconventional Floral Colognes
Jo Malone London's Wild Flowers & Weeds Takes Cues from the Unruly
<
57
Tweezer-Sharpening Tools
Tweezer-Sharpening Tools
'Tweezerfile' Helps to Extend the Life of Dull Tweezers
<
56
Ultra-Hydrating Lip Treatments
Ultra-Hydrating Lip Treatments
This Neutrogena Lip Balm Hydrates for 24 Hours with Hyaluronic Acid
<
55
In-Shower Facial Treatments
In-Shower Facial Treatments
Pixi Beauty's Steam Facial Transforms from a Gel to an Oil with Heat
<
54
Affordable Vegan Skincare
Affordable Vegan Skincare
Fleur & Bee's Products are Packed with Nourishing Botanical Ingredients
<
53
Cream-to-Powder Pencil Eyeliners
Cream-to-Powder Pencil Eyeliners
Kat Von D's Cake Pencil Eyeliner Boasts a Transformative Formula
<
52
Protective SPF Eyeshadows
Protective SPF Eyeshadows
Supergoop's Shimmershade is the First-Ever Eyeshadow with SPF Protection
<
51
Skin-Specific Anti-Pollution Serums
Skin-Specific Anti-Pollution Serums
The Better Skin Co. Promotes Radiant Skin with Its Product
<
50
Personalized Hair Wellness Supplements
Personalized Hair Wellness Supplements
Nutrafol's Products are Completely Free of Any Drugs
<
49
Prepackaged Grooming Kits
Prepackaged Grooming Kits
Convenience Kits Men's Toiletry Travel Kits are Packed with Essentials
<
48
Caffeinated Skin Scrubs
Caffeinated Skin Scrubs
Thankyou Botanical Geranium & Rosewood Coffee Body Scrub is Invigorating
<
47
Disney Princess Makeup Collections
Disney Princess Makeup Collections
The Disney Aladdin Makeup Line Was Inspired by Jasmine
<
46
Anniversary Bath Bomb Lines
Anniversary Bath Bomb Lines
Lush's Anniversary Bath Bombs Reveal a 54-Piece Collection
<
45
Affordable Diamond Makeup Sponges
Affordable Diamond Makeup Sponges
Eco Tools' Beauty Rituals Set Provides Even Coverage Everywhere
<
44
Athletic Recovery Cosmetics
Athletic Recovery Cosmetics
The Amp Human PR Lotion Helps Maximize Athletic Performance
<
43
Disney Villain Makeup Launches
Disney Villain Makeup Launches
ColourPop Released a Range of Products Inspired by Iconic Bad Guys
<
42
Luxurious CBD Bath Products
Luxurious CBD Bath Products
Canna Bath Co. Offers CBD-Infused Bath Bombs & Bath Salts
<
41
Simplistic Time-Saving Skincare
Simplistic Time-Saving Skincare
Amazon Launched Its Own Skincare Brand Called 'Belei'
<
40
Exclusive Automotive Fragrances
Exclusive Automotive Fragrances
'Bentley Beyond' Captures the Color, Emotion & Scent of Journeys
<
39
Glow-in-the-Dark Lip Crayons
Glow-in-the-Dark Lip Crayons
Winky Lux's After Dark Blacklight Lip Crayon is "a UV Lip Balm"
<
38
Skincare-Like Foundations
Skincare-Like Foundations
'Founcealer' Nourishes with Vitamin E, Hyaluronic Acid and a Superbalm
<
37
Insect-Repelling Soaps
Insect-Repelling Soaps
The Osana All Natural Mosquito Repellent Soap Cleanses and Moisturizes
<
36
Luxe Unisex Fragrance Lines
Luxe Unisex Fragrance Lines
Louis Vuitton's Les Colognes Line Feature Its Inaugural Unisex Scents
<
35
Fast Food-Inspired Soaps
Fast Food-Inspired Soaps
Del Taco Created a Novelty Soap That Smells Like French Fries
<
34
Cultured Silk Cosmetics
Cultured Silk Cosmetics
Eighteen B Makes Beauty Products with Lab-Created Silk Protein
<
33
Problem-Solving Gen Z Skincare
Problem-Solving Gen Z Skincare
Under Twenty Offers Inventive Acne Solutions & Antibacterial Makeup
<
32
Charcoal-Infused Eco Toothbrushes
Charcoal-Infused Eco Toothbrushes
The Grin Charcoal-Infused Biodegradable Brush Has Soft Bristles
<
31
Multi-Therapy Anti-Aging Devices
Multi-Therapy Anti-Aging Devices
Nurysh's Lyft 2.0 Combines LED, Massage and Ion Therapy
<
30
CBD Personal Care Collections
CBD Personal Care Collections
HempMeds' Personal Care Line Shares Body Wash, Lotion & More
<
29
Multipurpose Moisturizing Sticks
Multipurpose Moisturizing Sticks
Pixi Beauty's On-the-Glow is a Solid Version of Its Glow Tonic
<
28
CBD Tanning Water Sprays
CBD Tanning Water Sprays
Utan's CBD-Infused Tanning Spray is Full of Anti-Inflammatory Ingredients
<
27
Secret Message Bath Bombs
Secret Message Bath Bombs
Lush's Mother's Day Bath Bombs Include a Spot for a Small Scroll
<
26
Solid Face Mask Stones
Solid Face Mask Stones
Omnicos' 'Beauty Mask Stones' Purify and Hydrate the Skin
<
25
Feminine Energy Cosmetic Products
Feminine Energy Cosmetic Products
'Ode to Venus' Offers Premium Solutions for Personal Pampering
<
24
Microneedle-Infused Acne Healing Patches
Microneedle-Infused Acne Healing Patches
Rael's Product Seeks to Deliver a Blemish-Free Complexion
<
23
Eyebrow-Accenting Sunglasses
Eyebrow-Accenting Sunglasses
Benefit Cosmetics Created the 'All Abrowed It' Sunglasses Style
<
22
Egg-Encased Cosmetics
Egg-Encased Cosmetics
Dragun Beauty's DragunEgg TRANSformation Kit Contains Two Products
<
21
Multipurpose Festival Gels
Multipurpose Festival Gels
Bumble and Bumble's Bb. Shimmer Strobing Jelly Accents the Hair & Body
<
20
Grip-Friendly Nail Polish Caps
Grip-Friendly Nail Polish Caps
Olive & June's Universal Handle Offers an Expanded Surface Area
<
19
Naturalistic Traveler Supplement Kits
Naturalistic Traveler Supplement Kits
The Nue. Co Travel Kit is Packed with Traveler Essentials
<
18
Free-From Eco Cosmetics
Free-From Eco Cosmetics
Schwan Cosmetics' Clean Beauty Line Emphasizes Transparency
<
17
Refillable Luxury Creams
Refillable Luxury Creams
The Yves Saint Laurent or Rouge Crème Refill Comes in a Sustainable Pod
<
16
Reusable Silicone Face Masks
Reusable Silicone Face Masks
Elizabeth Grant's New Masks Can Be Used Over Another Mask or Serum
<
15
Mood-Boosting Eye Patches
Mood-Boosting Eye Patches
Patchology's moodpatch Series is Made with Aromatherapy Ingredients
<
14
On-the-Go Eyeshadow Palettes
On-the-Go Eyeshadow Palettes
The Balm's Autobalm Eyeshadow Palettes Look Like License Plates
<
13
Millennial Color Cosmetics
Millennial Color Cosmetics
'Glossier Play' Introduces a Fun, Retro Take on Color Makeup
<
12
Accessible Mascara Applicators
Accessible Mascara Applicators
Grace Makes Makeup Applicators to Improve Grip and Ease of Use
<
11
Dry Shampoo Compacts
Dry Shampoo Compacts
Styledry's Dry Shampoo Package Resembles a Makeup Product
<
10
Facial Dry Brushes
Facial Dry Brushes
Tweezerman's Dry Brush for the Face Appeals to Those with Sensitive Skin
<
9
No-Tech Microdermabrasion Tools
No-Tech Microdermabrasion Tools
Tweezerman's Affordable Tool Helps with Microdermabrasion at Home
<
8
Mascara-Free Beauty Editorials
Mascara-Free Beauty Editorials
Tom Newton's 'No Mascara, No Problem' Story Boasts Natural Makeup
<
7
Clean French Cosmetics
Clean French Cosmetics
Typology is a Millennial Beauty Brand with Simple, Sustainable Products
<
6
Canned Hand Soaps
Canned Hand Soaps
Trades for Good Shares Waste-Reducing Soap in a Can Made from Aluminum
<
5
AI-Powered Skincare Boutiques
AI-Powered Skincare Boutiques
SK-II's Connected Store Revolutionizes the Process of Choosing
<
4
Multi-Sensory Skincare Pop-Ups
Multi-Sensory Skincare Pop-Ups
'My Clarins Glow Trip' Offers a Taste of Clarins' Next-Gen Products
<
3
Artful Eye Makeup Editorials
Artful Eye Makeup Editorials
Harvey Nichols' Rebel Rebel Cover Story Stars Ulrikke Lundsgaard
<
2
Pleasure-Centric Empowering Campaigns
Pleasure-Centric Empowering Campaigns
Cult Beauty Highlights Feminine Health with #VULVATION
<
1
AI Beauty Retail Mirrors
AI Beauty Retail Mirrors
Sephora's Digital Mirror Gives Personalized Recommendations to Shoppers
<