Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Beautyblender's Opal Essence Serum Primer Creates a Dewy Base

 - Mar 5, 2019
References: beautyblender & allure
Beautyblender, the creator of edgeless, high-definition makeup applicators, surprised the beauty world when it launched its first-ever foundation range and it is now introducing a line of innovative primer products, including its Opal Essence Serum Primer. This ultra-hydrating makeup primer boasts a slightly iridescent formula that creates a glowing, dewy base for cosmetics to be applied atop of.

Thanks to the serum-like consistency of the primer, Beautyblender notes that the product glides over skin without clinging to dry patches. Additionally, the primer formula is packed with nourishing, fermented botanical extracts to soothe and brighten skin over time.

Alongside its new Opal Essence Serum Primer, Beautyblender also launched a few other primers with different functional benefits, including Selfie Shield with SPF protection and a solution for minimizing pores.