Beautyblender, the creator of edgeless, high-definition makeup applicators, surprised the beauty world when it launched its first-ever foundation range and it is now introducing a line of innovative primer products, including its Opal Essence Serum Primer. This ultra-hydrating makeup primer boasts a slightly iridescent formula that creates a glowing, dewy base for cosmetics to be applied atop of.
Thanks to the serum-like consistency of the primer, Beautyblender notes that the product glides over skin without clinging to dry patches. Additionally, the primer formula is packed with nourishing, fermented botanical extracts to soothe and brighten skin over time.
Alongside its new Opal Essence Serum Primer, Beautyblender also launched a few other primers with different functional benefits, including Selfie Shield with SPF protection and a solution for minimizing pores.
Key Themes Behind This Trend
- Iridescent Primers
- The rise of iridescent primers marks a new trend in makeup application technology.
- Serum-consistency Products
- The serum-like texture of the new Beautyblender primer indicates a trend toward skin-care like makeup products.
- Multi-functional Primers
- Beautyblender's launch of primers with different functional benefits indicates a trend toward multi-functional makeup products.
Where This Applies
- Beauty Products
- The beauty industry has an opportunity to capitalize on the trend toward skin-care like makeup products by developing their own serum-consistency primers.
- Cosmetics
- The cosmetics industry can innovate by creating iridescent primers that glow in different colors or with different finishes.
- Skincare
- The skincare industry may benefit by exploring the possibility of adding functional makeup benefits like priming into their products.
