Sunscreen and skincare brand Supergoop is introducing the new Dewscreen Hydrating Primer with SPF 50, a hybrid product that combines the benefits of skincare and makeup in a single compact tube. It functions as a hydrating makeup primer with SPF 50, allowing users to prioritize sun protection before makeup application. Dewscreen Hydrating Primer with SPF 50 is noncomedogenic, fragrance-free, and does not leave a white cast after application. It also avoids irritants for consumers with sensitive skin.
Today's consumers are often in search of products that combine the effects of skincare and makeup in one, allowing them to care for their skin while also helping with smooth, even product application.
The new primer is available at Ulta stores and on the Supergoop website.
Image Credit: Supergoop
What's Driving This Trend
- Hybrid Skincare-makeup Products
- More consumers are gravitating towards products that seamlessly combine skincare and makeup, offering streamlined beauty routines and simplified product choices.
- High-spf Beauty Products
- As skin health becomes a top priority, beauty products with SPF protection are increasingly sought after, presenting opportunities for brands to merge cosmetic appeal with functional sun safety.
- Sensitive Skin Solutions
- The demand for sensitive skin-friendly products is rising, fostering an environment for innovations that cater to individuals seeking gentle, yet effective, cosmetic solutions.
Who This Affects Most
- Cosmetics Industry
- The boundary between skincare and makeup is blurring, allowing for innovative products that redefine consumer beauty routines and expectations.
- Sun Care Industry
- Brands integrating high SPF levels in beauty products are reshaping the sun care category by meeting consumer desires for dual-functionality in cosmetics.
- Sensitive Skin Care Industry
- Creating non-irritating, multipurpose skincare products appeals to a growing number of consumers with specific dermatological needs.
