Top 100 Drinking Trends in February

From Refreshing Tall Boy Margaritas to Collagen Booster Shots

Health-focused consumption and reducing alcohol intake are sure to continue into next month, and the February 2026 drinking round-up supports this by highlighting numerous functional beverage releases that appeal to active, on-the-go individuals.

The February 2026 drinking list calls attention to Rocka Nutrition's Vegan Collagen Boost, which supports healthy skin, hair, and nails, as well as H3O's new line of cognitive support ice teas, which are branded as NUDL and with the banner 'Get Your Brain Right.' Wellness-oriented coffee varieties and alternatives are also spotlighted in this round-up, with products like the coffee-kombucha hybrid Dreamland Koffucha, and Organic Traditions' Endurance Fuel Mushroom Coffee and Lavender Latte with Probiotics taking center stage.

For those looking to moderate their alcohol consumption, offerings like 2 Towns Ciderhouse's dealcoholized Guava Get Down cider and Butter Wines' canned lower-alcohol ButterLight Chardonnay are sure to peak interest.

SCORE
8.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 94%
Freshness 62%
Collaboration Dry January Podcasts
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Lifestyle
Collaboration Dry January Podcasts
Italian Market-Focused Rum Expansions
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Marketing
Italian Market-Focused Rum Expansions
Strategic Culinary Partnerships
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Lifestyle
Strategic Culinary Partnerships
Dry January Content Series
CATEGORY
Marketing
Dry January Content Series
Crystal-Clear Coffee Liqueurs
CATEGORY
Lifestyle
Crystal-Clear Coffee Liqueurs
Guava-Inspired Dealcoholized Ciders
CATEGORY
Marketing
Guava-Inspired Dealcoholized Ciders
Spirited AI Agents
CATEGORY
Tech
Spirited AI Agents
Alcohol-Free Martini Kits
CATEGORY
Marketing
Alcohol-Free Martini Kits
Premium Alcohol-Free Wines
CATEGORY
Marketing
Premium Alcohol-Free Wines
Exquisite Scottish Gins
CATEGORY
Lifestyle
Exquisite Scottish Gins
Alcohol-Free CBD Beverage Menus
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Lifestyle
Alcohol-Free CBD Beverage Menus
Winter Cocktail Infusion Kits
CATEGORY
Marketing
Winter Cocktail Infusion Kits
Propellant Charge Tube-Housed Vodkas
CATEGORY
Eco
Propellant Charge Tube-Housed Vodkas
AI-Assisted Wine Website Experiences
CATEGORY
Tech
AI-Assisted Wine Website Experiences
Holiday-Ready Decaffeinated Blends
CATEGORY
Marketing
Holiday-Ready Decaffeinated Blends
Decadently Layered Espresso Martinis
CATEGORY
Lifestyle
Decadently Layered Espresso Martinis
Anniversary-Celebrating Vintage Red Wines
CATEGORY
Marketing
Anniversary-Celebrating Vintage Red Wines
Plant-Based Metabolic Supplements
CATEGORY
Lifestyle
Plant-Based Metabolic Supplements
Smoky THC Spirits
CATEGORY
Marketing
Smoky THC Spirits
Boutique Wellness Cafe Pop-Ups
CATEGORY
Marketing
Boutique Wellness Cafe Pop-Ups
RTD Premium Chardonnays
CATEGORY
Lifestyle
RTD Premium Chardonnays
Dry January Juice Ranges
CATEGORY
Lifestyle
Dry January Juice Ranges
Tropical Probiotic Beverages
CATEGORY
Lifestyle
Tropical Probiotic Beverages
Basketball Athlete-Backed Water Campaigns
CATEGORY
Lifestyle
Basketball Athlete-Backed Water Campaigns
Luxury Tequila-Branded Events
CATEGORY
Marketing
Luxury Tequila-Branded Events
Champagne-Inspired Energy Drinks
CATEGORY
Lifestyle
Champagne-Inspired Energy Drinks
Endurance-Supporting Mushroom Coffees
CATEGORY
Marketing
Endurance-Supporting Mushroom Coffees
Alcohol-Free Nootropic Drinks
CATEGORY
Lifestyle
Alcohol-Free Nootropic Drinks
Collagen Booster Shots
CATEGORY
Lifestyle
Collagen Booster Shots
Sweet-and-Salty Cafe Menus
CATEGORY
Lifestyle
Sweet-and-Salty Cafe Menus
Alcohol-Free Salty Citrus Beers
CATEGORY
Lifestyle
Alcohol-Free Salty Citrus Beers
Sweet Breakfast-Inspired Drinks
CATEGORY
Marketing
Sweet Breakfast-Inspired Drinks
Expanded Ready-To-Drink Cold Brews
CATEGORY
Business
Expanded Ready-To-Drink Cold Brews
Modern Stainless Steel Carafes
CATEGORY
Art & Design
Modern Stainless Steel Carafes
Protein-Rich Plant-Based Milks
CATEGORY
Marketing
Protein-Rich Plant-Based Milks
Protein-Based New Year Collabs
CATEGORY
Lifestyle
Protein-Based New Year Collabs
Cookie-Flavored Slush Drinks
CATEGORY
Lifestyle
Cookie-Flavored Slush Drinks
Fruity Refreshing Protein Drinks
CATEGORY
Lifestyle
Fruity Refreshing Protein Drinks
Limited-Edition Hard Seltzer Packs
CATEGORY
Lifestyle
Limited-Edition Hard Seltzer Packs
Simple Protein-Infused Soymilks
CATEGORY
Lifestyle
Simple Protein-Infused Soymilks
Wings-Focused Tequila Promotions
CATEGORY
Marketing
Wings-Focused Tequila Promotions
Rich Nitrogen-Infused Stouts
CATEGORY
Lifestyle
Rich Nitrogen-Infused Stouts
Flavorful Gin Innovations
CATEGORY
Marketing
Flavorful Gin Innovations
Fruity Non-Alcoholic Craft Ciders
CATEGORY
Marketing
Fruity Non-Alcoholic Craft Ciders
Refreshing Tall Boy Margaritas
CATEGORY
Marketing
Refreshing Tall Boy Margaritas
Cocktail-Inspired Hemp-Derived Beverages
CATEGORY
Business
Cocktail-Inspired Hemp-Derived Beverages
Tattoo-Covered Beer Packaging
CATEGORY
Marketing
Tattoo-Covered Beer Packaging
Joyful Protein Milkshake Campaigns
CATEGORY
Marketing
Joyful Protein Milkshake Campaigns
Nostalgic Brand Ambassador Revivals
CATEGORY
Marketing
Nostalgic Brand Ambassador Revivals
Cognitive Function-Supporting Ice Teas
CATEGORY
Lifestyle
Cognitive Function-Supporting Ice Teas
Oversized Monster-Branded Beer Cases
CATEGORY
Marketing
Oversized Monster-Branded Beer Cases
All-Hours Functional Mixers
CATEGORY
Lifestyle
All-Hours Functional Mixers
Zero-Proof Functional Martinis
CATEGORY
Lifestyle
Zero-Proof Functional Martinis
Design-Forward Matcha Liqueurs
CATEGORY
Marketing
Design-Forward Matcha Liqueurs
Family-Friendly Immunity Supplements
CATEGORY
Lifestyle
Family-Friendly Immunity Supplements
Post-GLP-1 Beverages
CATEGORY
Lifestyle
Post-GLP-1 Beverages
Accessible Prebiotic Sodas
CATEGORY
Lifestyle
Accessible Prebiotic Sodas
Functional Coffee Retail Expansions
CATEGORY
Business
Functional Coffee Retail Expansions
Intimate Alcohol-Free Campaigns
CATEGORY
Lifestyle
Intimate Alcohol-Free Campaigns
Low-Calorie Non-Alcoholic Draughts
CATEGORY
Lifestyle
Low-Calorie Non-Alcoholic Draughts
Flavorful Fiber Supplements
CATEGORY
Lifestyle
Flavorful Fiber Supplements
Modern Adaptogen Energy Drinks
CATEGORY
Marketing
Modern Adaptogen Energy Drinks
Female-Rapper Protein Beverage Collabs
CATEGORY
Marketing
Female-Rapper Protein Beverage Collabs
Protein-Rich Milk Alternatives
CATEGORY
Marketing
Protein-Rich Milk Alternatives
Delicious Protein-Packed Smoothies
CATEGORY
Lifestyle
Delicious Protein-Packed Smoothies
Sparkling Probiotic Coffees
CATEGORY
Lifestyle
Sparkling Probiotic Coffees
Dessert-Like Meal Replacement Shakes
CATEGORY
Lifestyle
Dessert-Like Meal Replacement Shakes
Flavorful Crisp Functional Beverages
CATEGORY
Marketing
Flavorful Crisp Functional Beverages
Refreshing Zero-Sugar Energy Drinks
CATEGORY
Lifestyle
Refreshing Zero-Sugar Energy Drinks
Citrusy Alcohol-Free Beers
CATEGORY
Lifestyle
Citrusy Alcohol-Free Beers
Probiotics-Enriched Lavender Lattes
CATEGORY
Marketing
Probiotics-Enriched Lavender Lattes
Fruity High-Fiber Sodas
CATEGORY
Lifestyle
Fruity High-Fiber Sodas
Winter-Ready Seasonal Beverage Menus
CATEGORY
Marketing
Winter-Ready Seasonal Beverage Menus
Lunar New Year Cognacs
CATEGORY
Marketing
Lunar New Year Cognacs
Pistachio Foam Drinks
CATEGORY
Lifestyle
Pistachio Foam Drinks
Fruit-Focused Foam Toppers
CATEGORY
Lifestyle
Fruit-Focused Foam Toppers
High-Protein Sodas
CATEGORY
Lifestyle
High-Protein Sodas
Cafe-Quality RTD Oat Lattes
CATEGORY
Lifestyle
Cafe-Quality RTD Oat Lattes
Vibrantly Flavored Protein Drinks
CATEGORY
Lifestyle
Vibrantly Flavored Protein Drinks
Energizing Yerba Mate Beverages
CATEGORY
Marketing
Energizing Yerba Mate Beverages
Vodka-Powered Drinks
CATEGORY
Lifestyle
Vodka-Powered Drinks
Protein Brand Logo Updates
CATEGORY
Lifestyle
Protein Brand Logo Updates
Banana-Based Foam Lattes
CATEGORY
Lifestyle
Banana-Based Foam Lattes
First-Of-Its-Kind Coffee Systems
CATEGORY
Marketing
First-Of-Its-Kind Coffee Systems
Energizing Creatine Beverages
CATEGORY
Lifestyle
Energizing Creatine Beverages
Valentine's Energy Beverages
CATEGORY
Lifestyle
Valentine's Energy Beverages
Sugar-Free Hydration Drinks
CATEGORY
Lifestyle
Sugar-Free Hydration Drinks
RTD Wine-Based Highballs
CATEGORY
Business
RTD Wine-Based Highballs
Americana Beer Cans
CATEGORY
Marketing
Americana Beer Cans
Lunar New Year-Inspired Whiskies
CATEGORY
Marketing
Lunar New Year-Inspired Whiskies
Alcohol-Free Underground Campaigns
CATEGORY
Lifestyle
Alcohol-Free Underground Campaigns
Flavorful Concentrated Beverage Kits
CATEGORY
Marketing
Flavorful Concentrated Beverage Kits
Portable Protein Shots
CATEGORY
Lifestyle
Portable Protein Shots
Dedicated Protein-Focused Menus
CATEGORY
Lifestyle
Dedicated Protein-Focused Menus
Performance-Boosting Creatine Sodas
CATEGORY
Lifestyle
Performance-Boosting Creatine Sodas
Cozy Post-Holiday Menus
CATEGORY
Lifestyle
Cozy Post-Holiday Menus
Fan-Favorite Energy Drinks
CATEGORY
Marketing
Fan-Favorite Energy Drinks
Strawberry-Flavored Energy Drinks
CATEGORY
Marketing
Strawberry-Flavored Energy Drinks
GLP-1 Support Drinks
CATEGORY
Lifestyle
GLP-1 Support Drinks
Single-Ingredient Banana Water
CATEGORY
Lifestyle
Single-Ingredient Banana Water

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