2 Towns Ciderhouse Debuts the NA Guava Get Down
2 Towns Ciderhouse is expanding its range of non-alcoholic beverages with the introduction of NA Guava Get Down, a dealcoholized cider that undergoes full fermentation before alcohol removal. This new product is positioned as an extension of the company's established leadership in the adult non-alcoholic cider segment.
The NA Guava Get Down utilizes a base of fresh-pressed Pacific Northwest apples to deliver a tasting experience that is described as "clean [and] crisp." This base is later combined with guava. 2 Towns Ciderhouse's technical approach of full fermentation prior to dealcoholization is significant, as it promises to retain more of the complex flavors and mouthfeel typically associated with craft cider. This will allow the NA Guava Get Down to more closely mimic its alcoholic counterpart.
Image Credit: 2 Towns Ciderhouse
The NA Guava Get Down utilizes a base of fresh-pressed Pacific Northwest apples to deliver a tasting experience that is described as "clean [and] crisp." This base is later combined with guava. 2 Towns Ciderhouse's technical approach of full fermentation prior to dealcoholization is significant, as it promises to retain more of the complex flavors and mouthfeel typically associated with craft cider. This will allow the NA Guava Get Down to more closely mimic its alcoholic counterpart.
Image Credit: 2 Towns Ciderhouse
Trend Themes
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Dealcoholized Craft Beverages — The process of full fermentation followed by alcohol removal in craft beverages is disrupting the industry by preserving complex flavors usually exclusive to alcohol-containing versions.
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Exotic Fruit Infusions — Incorporating exotic fruits such as guava into beverages is emerging as a trend, presenting consumers with novel and refreshing flavor profiles.
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Non-alcoholic Adult Beverages — The rise of premium non-alcoholic beverages signals a shift in consumer preference, opening opportunities for products that cater to those seeking sophisticated non-alcoholic options.
Industry Implications
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Beverage Manufacturing — Beverage manufacturers can capitalize on advanced dealcoholization technology to expand their offerings in the low- and no-alcohol market segment.
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Craft Cider Market — The craft cider industry is seeing innovation with techniques that maintain the taste and complexity of traditional ciders in non-alcoholic varieties.
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Exotic Fruit Agriculture — Increased demand for exotic fruits like guava prompts the agriculture sector to explore sustainable cultivation practices to support diverse and new market needs.
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