The Cornish Orchards Peach & Apple cider has been unveiled as the brand's latest libation that's crafted with summertime enjoyment in mind. The cider features 100% freshly pressed apple juice alongside natural peach flavor to give it a sweet, summery taste profile that pairs well with lighter summer dishes like salads. The cider comes in with a 3.4% ABV to accommodate leisurely sipping, is meant to be served over ice and responds to increasing demand for low-alcohol refreshments amongst consumers in the UK.
Marketing Director at Asahi UK Rob Hobart spoke on the Cornish Orchards Peach & Apple cider saying, "We’ve extended our range of Cornish Orchards flavoured packaged ciders with Peach & Apple to help customers tap into the lucrative opportunity in ciders made with 100% fresh pressed apple juice. Premium cider continues to be a hugely popular choice within the segment, accounting for 79% of total packaged cider. Packaged fruit cider is experiencing rapid growth, with sales up by +9.7% in volume for the last quarter.”
What Makes This Trend Stand Out
- Low-alcohol Beverages
- Increasing consumer interest in health-conscious choices fuels the demand for low-alcohol drinks like Peach & Apple ciders.
- Fruit-infused Alcoholic Drinks
- The growth of fruit-infused beverages creates opportunities for innovative flavor combinations that cater to diverse palates.
- Premium Packaged Ciders
- The surge in premium cider sales highlights a shift towards high-quality, convenient beverage options among consumers.
Sectors Adopting This
- Cider Production
- Enhanced interest in flavor innovation within cider production encourages the exploration of new fruit flavors and fresh ingredients.
- Beverage Packaging
- Advancements in packaging technology align with the demand for ready-to-drink and easy-to-store alcoholic beverages.
- Health-conscious Alcohol Market
- The expanding market for low-alcohol and health-oriented drinks challenges producers to create beverages that cater to wellness-focused lifestyles.
