Top 100 Drinking Trends in June

From Juicy Citrus Light Beers to Regal Nightlife Whiskys

— June 29, 2025 — Lifestyle
The June 2025 drinking round-up spotlights unconventional drink innovations, luxury-focused expressions, and elevated wine-based experiences.

Johnnie Walker and fashion designer Olivier Rousteing absolutely captivated audiences with the Couture Expression series. The partnership brings a strong avant-garde design sensibility with Master Blender Dr. Emma Walker's expertise in crafting premium Scotch whiskies. Elsewhere, Crown Royal strives to distinguish itself regal nighttime whisky, which was finished in Caribbean rum casks.

In terms of form innovation, June 2025 drinking round-up spotlight BUBL Cocktail Shots. These vodka-based beverages stand out in the ready-to-drink market because they are encapsulated in edible, flavor-filled spheres. Another flavor-focused innovation comes from Starbucks Reserve, which debuted an Ube Espresso Martini.

Wine enthusiasts will be immediately captured by the smoothness and incredibly pleasant quality of Grange of Prince Edward's coveted Aurelia Series, while members of Toronto's exclusive Bovine Wine Club will be able to enjoy a meticulously crafted culinary experience that features The Balvenie's DoubleWood 12 Year Old to its 25 Year Old single malt.
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Score
Popularity
Activity
Freshness
100
Elevated Bourbon Packs
Elevated Bourbon Packs
Bourbon County Brand Stout Features Small Format Packaging
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99
Exclusive Punk Slushies
Exclusive Punk Slushies
7-Eleven and Green Day's Punk Bunny Dropped a Kerplunk Kandy Grape Flavor
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98
Financial Predictability-Focused Coffee Promotions
Financial Predictability-Focused Coffee Promotions
Keurig Dr Pepper Launches the Price Lock Event
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97
Wine-Inspired Cask-Aged Gins
Wine-Inspired Cask-Aged Gins
Renais Grand Cru is Limited to 720 Bottles
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96
NBA Athlete-Approved Bourbons
NBA Athlete-Approved Bourbons
Old Fourth Distillery & Dominique Wilkins Debut Nique's Batch
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95
Convenient Canned Classic Cocktails
Convenient Canned Classic Cocktails
Gibson's London Dry Gin & Tonic Comes in 250ml Pours
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94
Exciting Musician-Inspired Beer Activations
Exciting Musician-Inspired Beer Activations
Outlaw Light Beer Debuts HARDY-Branded Can
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93
Veggie-Infused Flavored Miilks
Veggie-Infused Flavored Miilks
Jubilee Makes Flavored Milk with Hidden Veggies Like Carrot & Beet
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92
Premium Smooth Wine Expressions
Premium Smooth Wine Expressions
Grange of Prince Edward's Aurelia Series is Pleasant and Ethereal
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91
Vitamin-Enhanced Iced Coffees
Vitamin-Enhanced Iced Coffees
Nespresso Active Supplies 24% of the Daily Recommended Vitamin B6
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90
Ready-Made Milky Berry Beverages
Ready-Made Milky Berry Beverages
Starbucks Japan's Strawberry Crush Milk is a New Chilled Cup
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89
Tiki-Inspired Cocktail Pop-Ups
Tiki-Inspired Cocktail Pop-Ups
Omni Hotels & Resorts' Tiki Social Shares Curated Summery Cocktails
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88
Japanese-Style Cold Brew Concentrates
Japanese-Style Cold Brew Concentrates
Dekáf Coffee Debuts Mizudashi Cold Brew Concentrates
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87
Exquisite Artist-Designed Spirits
Exquisite Artist-Designed Spirits
Rémy Martin and Anish Kapoor Collaborate on a Stunning Bottle
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86
Exclusive Wine Club Partnerships
Exclusive Wine Club Partnerships
The Balvenie Partners with Toronto's Bovine Wine Club
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85
Cocktail-Inspired Beers
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
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84
Immersive Dairy-Free Summer Campaigns
Immersive Dairy-Free Summer Campaigns
So Delicious Dairy Free Debuts Dairy Free Your Mind™
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83
Snackable Gut-Friendly Shakes
Snackable Gut-Friendly Shakes
Oat Shaker Shares an Oat and Fruit Snack in a Bottle
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82
Fantasy-Saga-Inspired Whisky Bottles
Fantasy-Saga-Inspired Whisky Bottles
Quest's End Whiskey is Inspired by Dungeons & Dragons
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81
Shelf-Stable Protein Shakes
Shelf-Stable Protein Shakes
Oikos Protein Shakes Feature Complete Protein and Prebiotic Fiber
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80
Ready-to-Sip Rum Refreshments
Ready-to-Sip Rum Refreshments
The Captain Morgan Muck Pit Brew Responds to Consumer Preferences
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79
Sugar-Free Hydration Packs
Sugar-Free Hydration Packs
DripDrop Hydration Expands into Costco with a 'Zero Sugar Variety Pack'
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78
Sparkling Matcha Lemonades
Sparkling Matcha Lemonades
Trader Joe's Limited-Time Lemonade Has Earthy Green Tea Notes
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77
Limited-Edition Aniseed Cocktails
Limited-Edition Aniseed Cocktails
Ready-to-Drink Ricard Captures the Essence of French Pastis
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76
RTD Yuzu Refreshment
RTD Yuzu Refreshment
Yuzuco's Yuzu-Ade Puts a Refreshingly Different Spin on Lemonade
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75
Summer-Ready RTD Launches
Summer-Ready RTD Launches
The Absolut Ocean Spray Variety Pack is Uniquely Flavored
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74
Scotch Whisky Dining Experiences
Scotch Whisky Dining Experiences
Enigma Yorkville will Host 'A Night on Earth' with The Macallan
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73
Ready-to-Sip Hard Lemonades
Ready-to-Sip Hard Lemonades
Good Boy Vodka Lemonade Comes in Four Flavors
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72
Ready-to-Sip Sparkling Cocktails
Ready-to-Sip Sparkling Cocktails
On The Rocks Cans Meet the Demand for Premium, Portable Cocktails
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71
Matcha-Forward Alcoholic Spirits
Matcha-Forward Alcoholic Spirits
Pantalones Organic Tequila Introduces the 'Green Jeans' Margarita
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70
Rapper-Backed Hydration Partnerships
Rapper-Backed Hydration Partnerships
Stanley 1913 x Post Malone Partner for an Exclusive Capsule
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69
Tattoo-Based Soda Sweepstakes
Tattoo-Based Soda Sweepstakes
Mountain Dew Launches a Las Vegas Giveaway for Inked Fans
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68
Motorsport-Inspired Vodka Activations
Motorsport-Inspired Vodka Activations
NEFT Vodka Amplified Its Presence During Formula 1 Weekend
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67
Bold Baseball-Inspired Whiskeys
Bold Baseball-Inspired Whiskeys
Buffalo Trace Distillery & Chris Stapleton Debut Traveller Whiskey
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66
Flavorful Summer-Forward Waters
Flavorful Summer-Forward Waters
Hint Water Debuts a Limited-Edition Summer Classics Variety Pack
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65
Magnesium-Infused Sparkling Beverages
Magnesium-Infused Sparkling Beverages
Recess Debuts its 'Orange Vanilla Mood Drink'
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64
Exquisite Artist-Inspired Whiskeys
Exquisite Artist-Inspired Whiskeys
'Art is the Flower' Honors Charles Rennie Mackintosh
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63
Humorous Tequila Campaigns
Humorous Tequila Campaigns
Gran Centenario Tequila Launches the 'Don't Be a Gringo' Campaign
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62
Craft-Style Non-Alcoholic Beers
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
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61
Immersive Tequila-Inspired Getaways
Immersive Tequila-Inspired Getaways
Cuervo x CheapCaribbean Launch 'Ultimate Margarita Season’
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60
Frosted Lemonade-Inspired Supplements
Frosted Lemonade-Inspired Supplements
Bloom Nutrition Boasts Frosted Lemonade Greens
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59
Fingerprint-Locked Water Bottles
Fingerprint-Locked Water Bottles
Baricade's Twist Cap Only Unlocks for Intended Users
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58
Home-Compostable Coffee Cups
Home-Compostable Coffee Cups
Starbucks is Rolling Out a New Hot Cup & Lid in Select Markets
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57
Heritage Brand Updates
Heritage Brand Updates
Lipton's Comprehensive Brand Transformation Marks a Significant Evolution
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56
Juicy Citrus Light Beers
Juicy Citrus Light Beers
Corona Sunbrew Citrus Cerveza Aligns with Gen Z's Drinking Preferences
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55
Purple Yam Iced Lattes
Purple Yam Iced Lattes
Pret A Manger's Ube Brûlée Iced Latte Gets Its Color from a Root Vegetable
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54
Supplement-Enriched Water Brands
Supplement-Enriched Water Brands
Water Plus Supplements Has Introduced an Innovative Product Line
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53
Fashion Designer-Approved Luxury Spirits
Fashion Designer-Approved Luxury Spirits
Johnnie Walker and Olivier Rousteing Captivate Audiences
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52
THC-Infused Cocktail Packs
THC-Infused Cocktail Packs
Shift Naturals Expands Its Alcohol-Free Relaxation Beverage Line
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51
Humorous Green-Tea Brand Campaigns
Humorous Green-Tea Brand Campaigns
Yeo’s Launched 'Gen Tea’ for Young Singaporeans
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50
Limited-Edition Glass Bottles
Limited-Edition Glass Bottles
Topo Chico Celebrates its 130th Anniversary with a Vintage Design
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49
Concert-Ready Canned Coffees
Concert-Ready Canned Coffees
Jolene Coffee Fuels Music Fans and Concert Culture
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48
Multi-Sensory Wellness Experiences
Multi-Sensory Wellness Experiences
BondiBoost Collaborates with Two Hands on a Special Activation
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47
Hockey-Inspired Whisky Bottles
Hockey-Inspired Whisky Bottles
J.P. Wiser’s Launches It's Stanley Cup Bottle for Playoffs
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46
Soda-Inspired Kava-Based Beverages
Soda-Inspired Kava-Based Beverages
Mitra9 Launches Nostalgic Root Beer and Cream Soda Flavors
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45
Functional Alcohol-Free Margaritas
Functional Alcohol-Free Margaritas
De Soi Haute Margarita is Fiery, Flavorful and Mushroom-Infused
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44
Signature Soda Merchandise Collections
Signature Soda Merchandise Collections
poppi Launches a Limited-Edition Alpine Blast Inspired Line
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43
Limited-Edition Tropical Vodkas
Limited-Edition Tropical Vodkas
Smirnoff Drops its Zesty 'Smirnoff Electric Guava'
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42
Star-Backed Alcohol Campaigns
Star-Backed Alcohol Campaigns
This Dom Pérignon Campaign Unites Creators in an Artistic Tribute
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41
Reprised Soda Flavors
Reprised Soda Flavors
OLIPOP Reintroduced its 'Orange Cream' Soda and Launches a Soda Drive-Thru
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40
Co-Branded Prebiotic Lemonades
Co-Branded Prebiotic Lemonades
Wildwonder x Le Mini Macaron Dropped a Cherry Lemonade Flavor
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39
Automated Beer Stations
Automated Beer Stations
Heineken Launched its 'Trust Bars' Campaign in South Korea
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38
Island-Style Lager Activations
Island-Style Lager Activations
Kona Big Wave Partners with Spotify for Summer-Forward Experiences
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37
Multi-Sensorial Mochi Drinks
Multi-Sensorial Mochi Drinks
Dutch Bros' Mochi Berry is Finished with Soft Top and Mochi Pieces
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36
Dirty Soda Drive-Thrus
Dirty Soda Drive-Thrus
Olipop's Pop-Up Served Spicy Pickle Sodas and Cereal Milk Sodas
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35
Clarifying Cannabis Refreshments
Clarifying Cannabis Refreshments
ADAPTAPHORIA Hemp-Based Beverages Come in Two Effect Options
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34
Summer-Inspired Cooling Drinks
Summer-Inspired Cooling Drinks
BODYARMOR Drops the Limited-Edition 'BODYARMOR CHILL' Drinks
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33
Indian-Inspired Boba Beverages
Indian-Inspired Boba Beverages
Tim Hortons India's Summer Poppers Blend Boba with Local Flavors
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32
RTD Sea Moss Beverages
RTD Sea Moss Beverages
OMOSS Will Usher in a New Wave of Functional Hydration in the UK
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31
Tropical Music Events
Tropical Music Events
Kona Big Wave x Spotify AUX Hosted Their First Soundwave Session
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30
Brazilian-Inspired Drinkwear
Brazilian-Inspired Drinkwear
Farm Rio + Starbucks Launch a Tropical Drinkware Collection
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29
Real Ingredient-Focused Beverages
Real Ingredient-Focused Beverages
Milo’s Tea Company Debuts Three New Flavors for Summer
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28
Nostalgic Iced Tea Flavors
Nostalgic Iced Tea Flavors
Ryl Tea's Rocket Pop Flavor Celebrate's Summer and Supports Veterans
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27
Limited-Edition Aged Single Malts
Limited-Edition Aged Single Malts
Proper No. Twelve Debuts the Thirteen Year-Old Single Malt
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26
Soccer-Centric Soda Spots
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
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25
Iconic Soda Challenge Kits
Iconic Soda Challenge Kits
Pepsi Introduces the 'Pepsi Challenge Kit'
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24
GenAI Boba Campaigns
GenAI Boba Campaigns
Gong Cha's Mini Pearl Adventures Immerses the Senses in a World of Flavor
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23
Exclusive Fashion Brand Drinks
Exclusive Fashion Brand Drinks
Marc Jacobs x Happier Grocery Drop 'THE SMOOTHIE BY MARC JACOBS'
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22
Functional Shot Brand Campaigns
Functional Shot Brand Campaigns
Ryde: x Heidi Montag Team Up to Challenge Wellness Extremes
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21
Sake-Based Beverages
Sake-Based Beverages
The Oishii Sake Spritz is an All-Natural RTD Sake Cocktail Made in the U.S.
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20
Refreshing Summer-Inspired Iced Teas
Refreshing Summer-Inspired Iced Teas
Lipton Debuts the 'Lipton Fusions Lemonade Iced Tea'
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19
Limited-Time QSR Summer Menus
Limited-Time QSR Summer Menus
Starbucks' Summer Menu Revives Seasonal Favorites and Adds New Items
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18
Ube Espresso Martinis
Ube Espresso Martinis
A Favorite Iced Latte Inspired the Starbucks Reserve Ube Espresso Martini
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17
Indulgent Italian-Café-Inspired Coffee Pods
Indulgent Italian-Café-Inspired Coffee Pods
Lavazza Debuts Flavored K-Cups in Three Varieties
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16
Card-Style Game Soda Campaigns
Card-Style Game Soda Campaigns
PepsiCo Launches the 'Bottle Lotto Sweepstakes' for Summer
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15
Glow-in-the-Dark Water Bottles
Glow-in-the-Dark Water Bottles
Frank Green's Limited-Edition Bottles Support After-Dark Sipping
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14
Influencer-Driven Consumer Insight Tools
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
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13
Crayon-Themed Soda Branding
Crayon-Themed Soda Branding
Jones Soda Co. Partners with Crayola on a Nostalgic Co-Branded Pack
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12
Iced Pistachio Coffees
Iced Pistachio Coffees
Nespresso's Pistachio Vanilla Flavour Over Ice is Nutty, Sweet & Indulgent
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11
Adaptogenic Sparkling Waters
Adaptogenic Sparkling Waters
Sēkwl's Bubbly Beverages are Boosted by Functional Mushrooms
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10
Zero-Sugar Protein Sodas
Zero-Sugar Protein Sodas
Don't Quit Protein Soda is Crisp and Flavor-Packed
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9
Intensely Peaty Scotch Whiskeys
Intensely Peaty Scotch Whiskeys
Laphroaig Elements 3.0 Has Notes of Chocolate and Burnt Caramel
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8
Probiotic Berry Smoothies
Probiotic Berry Smoothies
Erewhon & Who Gives a Crap Blended the C.R.A.P. Smoothie
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7
Edible Cocktail Shots
Edible Cocktail Shots
BUBL Cocktail Shots Debuts an Unconventional Approach to RTD Beverages
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6
Summer-Ready Apertivo Campaigns
Summer-Ready Apertivo Campaigns
Aperol Unveils 'L'unico. Per Tutti' — 'The One. for Everyone'
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5
Music Festival-Inspired Alcohol Bottles
Music Festival-Inspired Alcohol Bottles
Tomorrowland x Absolut Launch Limited-Edition Bottles
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4
Water Filtration System Launches
Water Filtration System Launches
JIMMY Launches the R9 Countertop RO Water Purifier
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3
Mini-Topping Bubble Tea Collaborations
Mini-Topping Bubble Tea Collaborations
LINE FRIENDS x Gong cha Feature Fruit-Forward Drinks
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2
Regal Nightlife Whiskys
Regal Nightlife Whiskys
Crown Royal Marquis is Finished in Caribbean Rum Casks
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1
Tea-Flavored Sodas
Tea-Flavored Sodas
A TikTok-Viral Drink Recipe Inspired the New Sprite + Tea Soda Flavor
<