Jubilee Makes Flavored Milk with Hidden Veggies Like Carrot & Beet
Laura McQuarrie — April 29, 2025 — Lifestyle
References: drinkjubilees
With picky eaters in mind, Jubilee launched shelf-stable flavored milk with hidden veggies that are also abundant in protein and vitamins with half of the sugar of conventional flavored milk. These no-added-sugar flavored milks launched in three flavors that promise to please toddlers, kids, parents and caregivers alike by delivering all the fun and deliciousness little snackers crave with the nutrition they need. Unlike many other juices and drinks for kids, these beverages only get their sweetness from real fruit and vegetable juices, purees and extracts.
While the Chocolate Chip Cookie and Banana Cream Pie varieties tuck carrots in alongside other ingredients, the Strawberry Shortcake flavored milk secretly gives kids a boost from beets.
While the Chocolate Chip Cookie and Banana Cream Pie varieties tuck carrots in alongside other ingredients, the Strawberry Shortcake flavored milk secretly gives kids a boost from beets.
Trend Themes
1. Veggie-infused Beverages - The trend of incorporating hidden vegetables into beverages presents a novel approach to enhancing the nutritional value of children's drinks without compromising taste.
2. Reduced-sugar Formulations - With an increasing focus on health, the development of reduced-sugar beverages featuring natural sweeteners highlights a movement towards healthier, guilt-free indulgence.
3. Shelf-stable Innovations - The growth of shelf-stable flavored milks aimed at children showcases advancements in preservation methods that maintain nutritional integrity without refrigeration.
Industry Implications
1. Child Nutrition - The child nutrition industry is seeing innovation through the delivery of essential nutrients in appealing, unconventional forms like veggie-infused flavored milks.
2. Functional Beverages - This burgeoning category could expand significantly as consumers seek beverages that combine taste with added health benefits, like hidden vegetables.
3. Healthy Snack Foods - As parents increasingly seek out snacks with nutritional value, integrating hidden veggies in flavored products represents a disruptive shift in the healthy snacking sector.
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