Gen Z is drinking significantly less alcohol than previous generations, and Corona Sunbrew Citrus Cerveza is a new launch that recognizes their habits and preferences. Corona developed this light beer after noting Gen Z's love of personalizing drinks to their taste by mixing different beverages and flavors. As such, Corona Sunbrew Citrus Cerveza boasts just 4.5% ABV and is brewed with real orange and lime peels, plus orange and lime juice for additional sweet, tart, and zesty refreshment.
“After Gen Zers showed an 86% repurchase intent during our initial regional launch, we cannot wait to see the response now that Corona Sunbrew is rolling out nationwide,” Rob Nelson, the brand’s senior vice president of marketing, shared in a statement.
What's Driving This Trend
- Low-alcohol Craft Beverages
- The rising demand for low-alcohol options among Gen Z is reshaping the craft beer landscape, prompting innovation in brewing processes and flavor profiles.
- Flavor Personalization in Beverages
- Customization is becoming a key feature in the beverage industry, driven by Gen Z's penchant for mixing and matching flavors to create personalized drinking experiences.
- Sustainability-driven Ingredients
- Using real fruit peels and juice in brewing processes reflects a shift towards sustainable sourcing and natural ingredient use in the alcohol industry.
Who This Affects Most
- Alcoholic Beverage Industry
- The industry's growth is driven by the introduction of novel low-ABV products catering to a younger, health-conscious generation.
- Flavoring and Fragrances Industry
- Manufacturers focusing on creative and customizable flavor solutions can tap into the growing demand for personalized beverage experiences.
- Sustainable Agriculture
- An increased use of real fruit ingredients in light beers highlights opportunities for sustainable farming and supply chain innovations.
