Corona Canada recently introduced the new 'Corona Tropical' -- the brand’s first non-beer beverage in the Canadian portfolio. Corona Tropical is an alternative to beer for consumers who enjoy the Corona lifestyle but don't want to limit themselves to beer. To kick off the launch, the brand recently introduced Real Fruit Billboards across Canada. The "pickable" billboards were made in partnership with sustainability artist Kae Zt. Kitts.
“As more Canadians are seeking out varying beverage options, we’re continuously innovating and evolving to meet the needs and changing demands of our consumers. Corona Tropical brings the essence of Corona to a new, flavourful and approachable premium alcoholic beverage, made with real fruit juice, which Canadians can enjoy just in time for summer,” said Natalie Lucas, Marketing Director, Beyond Beer, Labatt Breweries of Canada.
Image Credit: Corona Extra
What's Driving This Trend
- Real Fruit Beverages
- The introduction of 'Corona Tropical' in Canada highlights the increasing popularity of real fruit beverages as an alternative to traditional beer and other alcoholic drinks.
- Premium Non-beer Beverages
- The launch of 'Corona Tropical' demonstrates a trend towards premium, non-beer alcoholic beverages, offering a wider range of options to consumers.
- Sustainable Advertising
- The 'pickable' billboards made in partnership with sustainability artist Kae Zt. Kitts suggest a growing trend towards sustainability-focused advertising campaigns.
Who This Affects Most
- Alcoholic Beverages
- The launch of 'Corona Tropical' highlights the expanding market for premium, non-beer alcoholic beverage options.
- Fruit Juice Manufacturing
- The increasing popularity of real fruit beverages could result in opportunities for fruit juice manufacturers to expand their product range.
- Sustainability Art
- The 'pickable' billboards made in partnership with sustainability artist Kae Zt. Kitts suggest an opportunity for artists and designers to collaborate with brands on sustainability-focused advertising campaigns.
