Creative crossovers are taking over the beverage world, blurring the lines between mixology and brewing, and Tip Top Cocktails' Kindred Spirits is a brewery collaboration series that "reimagines classic cocktails through the lens of craft beer." In collaboration with five renowned breweries, Tip Top Cocktails explores some of its signature serves like the Whiskey Sour.
In early and mid-June, respectively, drinkers can look forward to sipping a Gin Barrel-Aged Bee’s Knees Imperial Sour Ale (featuring beer aged in gin barrels with lemon and honey syrups, juniper berries and milk sugar) created by WeldWerks Brewing Co. and the CosmoALE, Holy City Brewing's take on the Cosmopolitan as a crisp blonde ale. Throughout the summer, the cocktail-inspired beer series will also introduce a hard seltzer made with smoked citrus and an intensely fruited sour.
Why This Trend Is Growing
- Mixology-brewing Hybrids
- Boundary-pushing creations from the melding of mixology and brewing are leading to the rise of cocktail-inspired beers that appeal to adventurous palates.
- Barrel-aged Beverages
- Aged in spirit barrels, these innovative beers offer complex flavor profiles that attract craft beer enthusiasts looking for something distinctive.
- Fruit-infused Alcoholic Drinks
- Infusing beers with fruit and other bold flavors is crafting a fresher, vibrant taste that caters to consumers desiring an unconventional drinking experience.
Industries Being Reshaped
- Craft Beer
- The craft beer industry sees new opportunities as breweries collaborate with cocktail-makers to create imaginative beer flavors.
- Mixology
- The mixology sector experiences growth in demand for cocktail-inspired products, blurring lines between traditional cocktails and craft beers.
- Alcoholic Beverage Partnerships
- Partnerships between breweries and cocktail companies are spawning innovative co-branded drinks that captivate a curious market.
