WeldWerks Brewing Company, a craft brewery that has racked up much acclaim and several awards ever since it was founded in 2015 in Greeley, Colorado, is well and truly looking to expand its offerings with the introduction of a delectable hard iced tea.
The 'Giddy Up' hard iced tea is a beverage that comes in at five percent ABV (alcohol by volume). Spiked with lemon, this particular hard iced tea could potentially end up being the first in an exciting new product line, with WeldWerks director of brewing operations Derek Gold stating that the company is keen to receive feedback from customers in order to inform potential future variants.
“Historically, we’ve always strived to craft a diverse and playful portfolio of beers, so adding a hard tea into the mix seemed like a great next step in continuing to push our own boundaries," said Gold.
Image Credit: WeldWerks Brewing Company
What's Driving This Trend
- Hard Iced Tea
- Craft breweries and beverage companies are exploring the creation of hard iced tea, providing a new twist on a popular summer drink.
- Expansion of Offerings
- Craft breweries are expanding their product lines to include new and innovative beverages like hard iced tea, catering to diverse consumer preferences.
- Customer Feedback-driven Innovation
- Craft breweries are actively seeking customer feedback to inform the development of future variants of hard iced tea, highlighting the importance of consumer input in product innovation.
Who This Affects Most
- Craft Brewing
- Craft breweries are exploring the creation of hard iced tea, offering consumers a unique and refreshing beverage option.
- Beverage
- The introduction of hard iced tea expands the beverage industry's repertoire, providing consumers with an alternative to traditional alcoholic drinks.
- Consumer Insights
- Collecting customer feedback for hard iced tea allows craft breweries to gain valuable insights into consumer preferences and drive future product innovation.
