2 Towns Ciderhouse may be most renowned for its ciders as its name might suggest, but the company has never been unwilling to explore new flavor profiles and delve into new areas, which explains its decision to launch a brand new hard tea that offers bold flavor and an unabashedly high ABV (alcohol-by-volume) of eight percent.
The 'TeaREX Killer Tea' is offered in two variants, the 'Original Black Tea and Honey' and the 'Lemon Black Tea and Honey.' Whereas the former makes use of premium black tea and locally sourced honey for a deceptively sweet and delicious hard tea, the latter adds in West Coast lemons for an extra tangy flavor that is truly irresistible.
The 'TeaREX Killer Tea' is available for purchase in 12-ounce cans at locations spanning Washington, Colorado and Oregon.
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What Makes This Trend Stand Out
- Bold Hard Tea
- The creation of alcoholic tea with bold flavors and a high ABV presents an opportunity for innovative beverage creations and new target markets.
- Unconventional Flavor Profiles
- Exploring unconventional flavor profiles for existing beverage categories, such as tea, can lead to discovery of untapped consumer demand.
- Convenience Canned Beverages
- The popularity of canned beverages is rising, with consumers looking for convenient, on-the-go drink options.
Sectors Adopting This
- Alcoholic Beverage
- The introduction of hard tea presents opportunities for innovation in a growing alcoholic beverage market.
- Tea and Beverage
- Exploring unconventional flavor profiles for tea and other beverages could tap into new consumer markets.
- Canned Beverage
- The convenience of canned drinks is appealing to consumers and presents opportunities for new beverage packaging innovations.
