Lipton Hard Iced Tea Citrus Green Tea is the latest addition to the brand's boozy tea lineup that's crafted with a premium recipe and profile in mind. The product is crafted with the brand's signature ready-to-drink beverage flavor in mind and boasts a green tea base infused with various citrus flavors. Featuring a triple-filtered malt alcohol base, the hard tea is crafted with brewed green tea, has a 5% ABV and will deliver a smooth, refreshing experience thanks to its non-carbonated profile.
Lipton Hard Iced Tea Citrus Green Tea is expected to be right at home within the existing range of flavors that includes Lemon, Strawberry, Peach and Half & Half. The hard teas come in 12-can variety packs as well as single-serve 24-ounce cans.
What's Driving This Trend
- Non-carbonated Alcoholic Beverages
- The surge in non-carbonated options provides a more refreshing and smoother drinking experience that aligns with health-conscious consumer preferences.
- Flavor-infused Alcoholic Drinks
- Introducing diverse flavor profiles, such as citrus-infused green tea, caters to a sophisticated palate and enhances the overall drinking experience.
- Triple-filtered Alcohol Bases
- The use of triple-filtered malt alcohol bases elevates the quality of beverages, offering a cleaner taste and less aftertaste for consumers.
Who This Affects Most
- Ready-to-drink Beverages
- The ready-to-drink sector benefits from innovations that blend traditional flavors with alcoholic bases, creating new market opportunities.
- Alcoholic Beverages
- The alcoholic beverage industry is expanding with products that appeal to those seeking alternative options to traditional carbonated drinks.
- Health-conscious Drink Alternatives
- Health-driven consumers are gravitating towards non-carbonated, brewed green tea alcoholic options that promise a smoother experience.
