Top 100 Drinking Trends in September

From Water-Themed Cocktail Bars to Wine Cask-Aged Spirits

The September 2024 drinking round-up embraces convenience, upscale flavor, and quality.

In the alcoholic space, the list calls attention to Crown Royal which launched ready-to-pour Whisky Sour cocktails, and Brockmans Gin whose new packaging contains 30% less glass than competitors.

For health-minded individuals or those who are frequently on the go, the September 2024 drinking round-up proposes Momentous' ready-to-drink Elite Recovery range — developed with input from NFL athletes, and OGI Coffee's single-serve coffee concentrate.

The September 2024 drinking round-up also highlights an exciting and unique cocktail bar in Toronto. The Civil Works Cocktail Bar, located in the Waterworks Food Hall, is a unique Art Deco-inspired destination that combines high-quality drinks and a focus on global water sources. The brand offers custom water blends from around the world that are designed to enhance specific flavors.

SCORE
7.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 96%
Freshness 34%
Singer-Inspired Green Shakes
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Singer-Inspired Green Shakes
Canned Southern Wines
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Canned Southern Wines
Premium Californian Aperitifs
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Marketing
Premium Californian Aperitifs
Pumpkin Pie-Inspired Cold-Brew Concentrates
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Marketing
Pumpkin Pie-Inspired Cold-Brew Concentrates
Sweet Italian-Inspired Beverages
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Lifestyle
Sweet Italian-Inspired Beverages
High-End Lager Ingredients
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Business
High-End Lager Ingredients
Single-Serve Cosmo Cocktails
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Lifestyle
Single-Serve Cosmo Cocktails
Pumpkin Pie-Inspired Protein Beverages
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Marketing
Pumpkin Pie-Inspired Protein Beverages
Pumpkin Spice Protein Shakes
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Marketing
Pumpkin Spice Protein Shakes
Smoky Negroni Cocktails
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Lifestyle
Smoky Negroni Cocktails
Bartender-Approved Soda Flavors
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Lifestyle
Bartender-Approved Soda Flavors
Beefy Small-Batch Liquors
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Lifestyle
Beefy Small-Batch Liquors
Commercial AI Mixologists
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Tech
Commercial AI Mixologists
Cheeky Non-Alcoholic Cocktail Events
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Marketing
Cheeky Non-Alcoholic Cocktail Events
Safe Consumption Swimmer Campaigns
CATEGORY
Lifestyle
Safe Consumption Swimmer Campaigns
Microalgae-Based Whey Alternatives
CATEGORY
Lifestyle
Microalgae-Based Whey Alternatives
Sour Superfood Smoothies
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Lifestyle
Sour Superfood Smoothies
Time Zone Soda Campaigns
CATEGORY
Marketing
Time Zone Soda Campaigns
Singer-Created Superfood Smoothies
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Pop Culture
Singer-Created Superfood Smoothies
One-on-One Cafecito Experiences
CATEGORY
Lifestyle
One-on-One Cafecito Experiences
Exotically Thematic Whiskies
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Marketing
Exotically Thematic Whiskies
Ready-to-Pour Whisky Cocktails
CATEGORY
Lifestyle
Ready-to-Pour Whisky Cocktails
Cult-Favorite Animation-Themed Beverages
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Marketing
Cult-Favorite Animation-Themed Beverages
Low-Sugar Seasonal Creamers
CATEGORY
Lifestyle
Low-Sugar Seasonal Creamers
Approachable Canned Wine Ranges
CATEGORY
Lifestyle
Approachable Canned Wine Ranges
Drag Queen-Inspired Sparkling Beverages
CATEGORY
Lifestyle
Drag Queen-Inspired Sparkling Beverages
Cartoon-Themed Soft Drinks
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Lifestyle
Cartoon-Themed Soft Drinks
High-Performance Post-Workout Recovery Drinks
CATEGORY
Lifestyle
High-Performance Post-Workout Recovery Drinks
Spiked Seasonal Latte Cans
CATEGORY
Lifestyle
Spiked Seasonal Latte Cans
Cannabis-Sponsored Sports Leagues
CATEGORY
Lifestyle
Cannabis-Sponsored Sports Leagues
Football Team-Themed Beers
CATEGORY
Lifestyle
Football Team-Themed Beers
Refreshing Iced Lime Beverages
CATEGORY
Lifestyle
Refreshing Iced Lime Beverages
Mexican-Spiced Pumpkin Mochas
CATEGORY
Lifestyle
Mexican-Spiced Pumpkin Mochas
Microground Soluble Coffees
CATEGORY
Lifestyle
Microground Soluble Coffees
Alcohol-Free Gin Expressions
CATEGORY
Lifestyle
Alcohol-Free Gin Expressions
AR-Suggested Cocktails
CATEGORY
Lifestyle
AR-Suggested Cocktails
Boozy Green Tea Refreshments
CATEGORY
Lifestyle
Boozy Green Tea Refreshments
Sustainably Crafted Rums
CATEGORY
Lifestyle
Sustainably Crafted Rums
Accessible French Sparkling Wines
CATEGORY
Lifestyle
Accessible French Sparkling Wines
Pumpkin Spice-Flavored Milk Alternatives
CATEGORY
Marketing
Pumpkin Spice-Flavored Milk Alternatives
Canned Low-Sugar Rosé Wines
CATEGORY
Lifestyle
Canned Low-Sugar Rosé Wines
Crossbody Hydration Pack Designs
CATEGORY
Art & Design
Crossbody Hydration Pack Designs
Expanded Autumn Coffee Offerings
CATEGORY
Lifestyle
Expanded Autumn Coffee Offerings
Dedicated Sports Nutrition Marketplaces
CATEGORY
Lifestyle
Dedicated Sports Nutrition Marketplaces
Retro-Inspired Beer Cans
CATEGORY
Lifestyle
Retro-Inspired Beer Cans
Aluminum-Bottled Sparkling Waters
CATEGORY
Lifestyle
Aluminum-Bottled Sparkling Waters
Flavored Alcoholic Iced Teas
CATEGORY
Lifestyle
Flavored Alcoholic Iced Teas
Sparkling Prebiotic Sodas
CATEGORY
Lifestyle
Sparkling Prebiotic Sodas
Water-Themed Cocktail Bars
CATEGORY
Art & Design
Water-Themed Cocktail Bars
Californian Low-Alcohol Wines
CATEGORY
Lifestyle
Californian Low-Alcohol Wines
Campfire Cold Brew Packs
CATEGORY
Marketing
Campfire Cold Brew Packs
Tropical Plant Coffee Drinks
CATEGORY
Lifestyle
Tropical Plant Coffee Drinks
Nostalgic Game-Inspired Wine Bottles
CATEGORY
Marketing
Nostalgic Game-Inspired Wine Bottles
Spoof Wine Merchants
CATEGORY
Lifestyle
Spoof Wine Merchants
Tennis-Themed Cocktail Kits
CATEGORY
Lifestyle
Tennis-Themed Cocktail Kits
Double-Aged Tennessee Spirits
CATEGORY
Lifestyle
Double-Aged Tennessee Spirits
Beer Enthusiast Campaigns
CATEGORY
Marketing
Beer Enthusiast Campaigns
Italian Heritage Spirit Bottles
CATEGORY
Marketing
Italian Heritage Spirit Bottles
Messenger App Cartoon Teas
CATEGORY
Marketing
Messenger App Cartoon Teas
Protein Beverage Pop-Ups
CATEGORY
Lifestyle
Protein Beverage Pop-Ups
Non-Alcoholic Canned Spritzes
CATEGORY
Lifestyle
Non-Alcoholic Canned Spritzes
Expanded Cannabis Product Lines
CATEGORY
Lifestyle
Expanded Cannabis Product Lines
Invigorating Drink Mixes
CATEGORY
Lifestyle
Invigorating Drink Mixes
Olympics-Inspired Bourbon Cocktails
CATEGORY
Marketing
Olympics-Inspired Bourbon Cocktails
Recyclable Aluminum Tequila Packaging
CATEGORY
Eco
Recyclable Aluminum Tequila Packaging
Energy Drink Influencer Partnerships
CATEGORY
Marketing
Energy Drink Influencer Partnerships
Energizing Tropical Smoothies
CATEGORY
Lifestyle
Energizing Tropical Smoothies
Wine Cask-Aged Spirits
CATEGORY
Lifestyle
Wine Cask-Aged Spirits
Canned Flavored Wine Cocktails
CATEGORY
Marketing
Canned Flavored Wine Cocktails
Adaptogen-Based Savory Teas
CATEGORY
Lifestyle
Adaptogen-Based Savory Teas
Gut-Healthy Prebiotic Shakes
CATEGORY
Lifestyle
Gut-Healthy Prebiotic Shakes
Highly Exclusive Whisky Expressions
CATEGORY
Marketing
Highly Exclusive Whisky Expressions
Gamified Wine Kits
CATEGORY
Lifestyle
Gamified Wine Kits
Hydration-Branded Ice Cream Trucks
CATEGORY
Marketing
Hydration-Branded Ice Cream Trucks
Exclusive Spooky Sodas
CATEGORY
Marketing
Exclusive Spooky Sodas
Decadent Coffee-Dessert Drinks
CATEGORY
Lifestyle
Decadent Coffee-Dessert Drinks
Lightweight Gin Bottles
CATEGORY
Lifestyle
Lightweight Gin Bottles
Priobiotic-Rich Supplements
CATEGORY
Lifestyle
Priobiotic-Rich Supplements
Adaptogenic Craft Mocktails
CATEGORY
Lifestyle
Adaptogenic Craft Mocktails
Machine-Free Coffee Capsules
CATEGORY
Lifestyle
Machine-Free Coffee Capsules
Blue Spirulina Drinks
CATEGORY
Lifestyle
Blue Spirulina Drinks
Vibrant Summer Packaging Designs
CATEGORY
Marketing
Vibrant Summer Packaging Designs
Blueberry Cobbler Smoothies
CATEGORY
Lifestyle
Blueberry Cobbler Smoothies
Cannabis-Infused Canned Cocktails
CATEGORY
Lifestyle
Cannabis-Infused Canned Cocktails
Fiber-Rich Iced Lattes
CATEGORY
Lifestyle
Fiber-Rich Iced Lattes
Collaborative DJ-Inspired Flavored Milks
CATEGORY
Marketing
Collaborative DJ-Inspired Flavored Milks
Convenience Store-Branded Beverage Lines
CATEGORY
Marketing
Convenience Store-Branded Beverage Lines
Premium Spirit Canned Cocktails
CATEGORY
Marketing
Premium Spirit Canned Cocktails
Energizing Canned Oat Lattes
CATEGORY
Lifestyle
Energizing Canned Oat Lattes
Cannabis-Infused Sparkling Waters
CATEGORY
Lifestyle
Cannabis-Infused Sparkling Waters
Rapper-Launched Canned Cocktails
CATEGORY
Lifestyle
Rapper-Launched Canned Cocktails
Single-Serve Coffee Concentrates
CATEGORY
Eco
Single-Serve Coffee Concentrates
Low-Sugar Kefir Waters
CATEGORY
Lifestyle
Low-Sugar Kefir Waters
Luxurious Iridescent Cognac Bottles
CATEGORY
Marketing
Luxurious Iridescent Cognac Bottles
Izakaya-Inspired Citrus Beverages
CATEGORY
Lifestyle
Izakaya-Inspired Citrus Beverages
Summer Beer Cocktails
CATEGORY
Lifestyle
Summer Beer Cocktails
Self-Cooling Can Packaging
CATEGORY
Marketing
Self-Cooling Can Packaging
Earth-Sourced Premium Electrolytes
CATEGORY
Lifestyle
Earth-Sourced Premium Electrolytes
Work-Friendly Beers
CATEGORY
Marketing
Work-Friendly Beers
Coffee Milk Iced Lattes
CATEGORY
Lifestyle
Coffee Milk Iced Lattes

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