As summer heats up, a new cocktail is capturing the hearts of beer enthusiasts across America. Introducing the “Beach Bum,” a delightful blend that’s making waves at bars coast-to-coast. This innovative drink is a 50-50 mixture of Kona Big Wave and Golden Road Mango Cart, marrying the tropical, citrusy notes of Kona with the fruity essence of Mango Cart.
Emerging organically from real fan orders, the “Beach Bum” has quickly become this summer's must-try drink. "‘Beach Bum’ started as an organic order by fans across the country and has spread tremendously from there - so much so that everyone wants to claim they were the first to do it," said Meredith Ruskin, VP of Marketing for Kona Big Wave.
What's Driving This Trend
- Fan-created Cocktails
- The organic rise of the 'Beach Bum' cocktail showcases the potential for fan-created drinks to become popular menu staples.
- Tropical Flavored Beers
- The success of the 'Beach Bum' highlights a growing consumer preference for tropical and fruity beer flavors.
- Social Media Drink Trends
- The viral popularity of the 'Beach Bum' demonstrates how social media can propel a locally beloved drink to nationwide acclaim.
- Craft Beer Collaborations
- The combination of Kona Big Wave and Golden Road Mango Cart illustrates the emerging trend of breweries collaborating to create innovative new products.
Who This Affects Most
- Hospitality
- Restaurants and bars can capitalize on spontaneous, fan-created cocktails to refresh their drink offerings.
- Craft Beer
- The craft beer industry can benefit from experimenting with unique, tropical flavors to attract a broader audience.
- Social Media Marketing
- Leveraging the viral nature of social media trends presents a compelling opportunity for marketing new beverages.
- Event Planning
- Incorporating trendy, fan-favorite cocktails like the 'Beach Bum' can elevate the overall customer experience at events and festivals.
