The August 2024 drinking round-up showcases innovative fusions between alcoholic beverages and health benefits. Dr. Lara Devgan, for instance, partnered with American Bar to offer collagen-infused cocktails. Greek-inspired beverage brand Mataki, on the other hand, shines in the non-alcoholic beverage space with its new line of adaptogen-infused cocktails. Brands are also using innovative aesthetics to capture consumer attention like Dia De La Sirena's intricate mermaid-shaped bottle design, Magnotta Wines' Ugly Duck paper bottle packaging, or Misola Foods' compact easy-to-drink oat milks.
For those looking for unexpected flavor combinations, the August 2024 drinking list boasts the Goetze's Candy Company Inc. x Guinness Caramel Creams Ale. For connoisseurs of traditional craftsmanship, The Balvenie's single-malt scotch whiskies are always a great choice.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
