Top 100 Drinking Trends in August

From Specialty Instant Coffees to Dual-Fruit Cocktail Mixers

— August 24, 2024 — Lifestyle
The August 2024 drinking round-up showcases innovative fusions between alcoholic beverages and health benefits. Dr. Lara Devgan, for instance, partnered with American Bar to offer collagen-infused cocktails. Greek-inspired beverage brand Mataki, on the other hand, shines in the non-alcoholic beverage space with its new line of adaptogen-infused cocktails. Brands are also using innovative aesthetics to capture consumer attention like Dia De La Sirena's intricate mermaid-shaped bottle design, Magnotta Wines' Ugly Duck paper bottle packaging, or Misola Foods' compact easy-to-drink oat milks.

For those looking for unexpected flavor combinations, the August 2024 drinking list boasts the Goetze's Candy Company Inc. x Guinness Caramel Creams Ale. For connoisseurs of traditional craftsmanship, The Balvenie's single-malt scotch whiskies are always a great choice.
7
Score
Popularity
Activity
Freshness
99
Restaurant-Convenience Store Expansions
Restaurant-Convenience Store Expansions
Pump & Pantry Expands Quiznos Partnership with 48 Stores
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98
Artisan Campsite Cocktail Books
Artisan Campsite Cocktail Books
'Campfire Cocktails' by The Coastal Kitchen Features 100 Recipes
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97
Strategic QSR Tea Expansions
Strategic QSR Tea Expansions
HTeaO Expands with New Stores in Louisiana and Missouri
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96
Cooling Mint-Flavored Teas
Cooling Mint-Flavored Teas
Birchall Tea's Green Tea & Mint Provides a Refreshing and Cooling Taste
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95
Co-Branded Craft Colas
Co-Branded Craft Colas
Jones Soda Launched Craft Cola & Craft Zero Cola with Nitrocross
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94
Retailer-Exclusive White Wines
Retailer-Exclusive White Wines
The Porta 6 Winemaker’s Selection White Wine is Arriving at Tesco
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93
English Canned Wines
English Canned Wines
The Uncommon's Still Wine Collection Spitlights UK-Grown Grapes
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92
Mutant Superhero Gin Bottles
Mutant Superhero Gin Bottles
Aviation American Gin Launches Exclusive Wolverine Gin Bottle
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91
Patriotic Olympic Cocktail Menus
Patriotic Olympic Cocktail Menus
Bar Louie Just Launched Its 'Living the Ameri-Can Dream' Campaign
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90
Paris Olympics Smoothie Offerings
Paris Olympics Smoothie Offerings
Smoothie King Celebrates the Olympics with a One Day $5 Deal
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89
Eco-Friendly Biodegradable Straws
Eco-Friendly Biodegradable Straws
WinCup's phade® Straws are Reaching Milestones
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88
Organic Indian Black Teas
Organic Indian Black Teas
Trader Joe's Organic Assam Golden Black Tea Has a Bold, Malty Flavor
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87
Zingy Tajin-Themed Beverages
Zingy Tajin-Themed Beverages
Nékter Juice Bar and Tajín Collaborate on a Fusion of Freshness
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86
Tropical Seltzer Staycations
Tropical Seltzer Staycations
Topo Chico Hard Seltzer and Airstream Present the 'Stayman Islands'
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85
Exclusive Tequila Sorbets
Exclusive Tequila Sorbets
Tipsy Scoop x Mia Campo Tequila Drop Watermelon Margarita Sorbet
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84
European Wine Stores
European Wine Stores
Thatcher’s Wine Recently Launched Its First Store in Los Angeles
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83
Exclusive Cityscape Tequilas
Exclusive Cityscape Tequilas
The Loft Brooklyn Collection by Clase Azul Tequila Pays Homage to NYC
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82
Cirtusy Probiotic Sparkling Beverages
Cirtusy Probiotic Sparkling Beverages
This Tangerine Probiotic Sparkling Beverage is Gut-Friendly
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81
Refreshing Non-Alcoholic Beverages
Refreshing Non-Alcoholic Beverages
The Mocktail Club Introduces the Latest Bali Breeze
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80
Quality Alcohol-Free Cocktails
Quality Alcohol-Free Cocktails
Sakurafresh Taps Atmosphere Core to Unveil Non-Alcoholic Options
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79
Additive-Free Tequila Expressions
Additive-Free Tequila Expressions
Madre Mezcal's Madre Tequila Emphasizes Agave Flavors
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78
Summer-Ready Free Beverage Promotions
Summer-Ready Free Beverage Promotions
Athletic Brewing Company is Handing Out Its Run Wild IPA
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77
Collagen Meal Replacements
Collagen Meal Replacements
Oatler Glow Combines Dark Chocolate, Collagen Tripeptide & Soy Protein
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76
2000s TV Series Cocktails
2000s TV Series Cocktails
Rachel Bilson Reprises O.C. Role for 21SEEDS' Serving Summer Campaign
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75
Summery Fruit-Infused Mocktails
Summery Fruit-Infused Mocktails
Grimaldi’s Pizzeria Has New Drinks Like the Purple Twilight Fizz
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74
Cereal-Topped Cinnamon Milkshakes
Cereal-Topped Cinnamon Milkshakes
This Cinnamon Toast Crunch Milkshake Comes with Cereal on Top
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73
Dual-Fruit Cocktail Mixers
Dual-Fruit Cocktail Mixers
Franklin & Sons Peach & Mango Works Well with Many Spirits
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72
Indigenous Artisan Rum Bottles
Indigenous Artisan Rum Bottles
Dictador's TOTEM Project Spotlights Meaningful Handcrafted Designs
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71
Healthy Soda Launches
Healthy Soda Launches
Sidekick Soda Debuts at PopUp Grocer in NYC
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70
Co-Created Web3 Vodkas
Co-Created Web3 Vodkas
721 Vodka is Named After the Framework for Managing NFTs
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69
Carton-Packaged Milk Vodkas
Carton-Packaged Milk Vodkas
Black Cow Pure Milk Vodka Now Comes in a Milk Carton Packaging
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68
High-Performing Hydration Products
High-Performing Hydration Products
Essentia® Water Announces a Partnership with Natalie Achonwa
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67
Premium Espresso Martini Cans
Premium Espresso Martini Cans
CAFÉ SOLO's Espresso Martini Features Multi-Award-Winning Liqueur
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66
Bubble-Free Hard Ice Teas
Bubble-Free Hard Ice Teas
Surfside Introduced New Summer-Ready Flavors
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65
Twist-to-Mix Espresso Martinis
Twist-to-Mix Espresso Martinis
DRNXMYTH's Double-Chambered Bottle Separates Alcohol & Ingredients
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64
Nutritious Shelf-Stable Milks
Nutritious Shelf-Stable Milks
Chobani Super Milk is a Low-Fat Dairy Milk for People in Need
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63
Flavorful Hop Product Lines
Flavorful Hop Product Lines
Abstrax Hops Has Introduced Omni Hop Profiles
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62
Sober Open-Air Establishments
Sober Open-Air Establishments
Munich, Germany is Set to Open a Non-Alcoholic Beer Garden
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61
Alcohol-Free Beer Capsules
Alcohol-Free Beer Capsules
Fieldwork Brewing Unveils Multiple New Non-Alcoholic Options
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60
Non-Alcoholic QSR Beverages
Non-Alcoholic QSR Beverages
A&W Introduces Labatt's Budweiser Zero at its Restaurants
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59
Wine-Paired Snack Chips
Wine-Paired Snack Chips
Made for Drink and Brancott Estate Partnered for New Snacks
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58
Dragon-Themed Alcohol Collections
Dragon-Themed Alcohol Collections
Vintage Wine Estates Unveils House of the Dragon Cider and Wine
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57
Canned Bamboo Beverages
Canned Bamboo Beverages
Juno Bamboo Water Makes a Centuries-Old Natural Remedy Ready to Drink
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56
Conservation-Focused Tequila Expressions
Conservation-Focused Tequila Expressions
Costa Tequila Boasts a New Limited-Edition Blanco Tequila
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55
Energizing Cannabis Shots
Energizing Cannabis Shots
Squier's Specialty Elixirs Has Launched the GO-Time Elixir
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54
Exquisite Single-Malt Scotch Pairings
Exquisite Single-Malt Scotch Pairings
The Balvenie Enhances Summer Celebrations with Class
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53
Specialty Instant Coffees
Specialty Instant Coffees
The Good Ritual's Instant Coffee is Enhanced with Calming L-Theanine
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52
Athlete-Backed Hydration Drinks
Athlete-Backed Hydration Drinks
Lionel Messi Has Introduced Más+, a New Hydration Drink in Canada
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51
Filmic Cold Brew Cans
Filmic Cold Brew Cans
Coraline Cold Brew is a Special Edition of a Stumptown Coffee Award Winner
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50
Biotin-Infused Hair Growth Beverages
Biotin-Infused Hair Growth Beverages
GORGIE is a Female-founded Better-for-you Energy Drink
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49
Charitable Racoon-Inspired Beer
Charitable Racoon-Inspired Beer
Streets of Toronto Has Introduced the Cheeky Raccoon Lager
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48
Easy-Drinking Oat Milks
Easy-Drinking Oat Milks
Misola Foods is Japan's First Specialized Oat Milk Company
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47
Non-Alcoholic Running Beers
Non-Alcoholic Running Beers
Tilray Launches a New Brand Called Runner’s High Brewing Company
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46
Co-Branded Candy-Flavored Ales
Co-Branded Candy-Flavored Ales
Goetze's and Guinness Partnered on the Caramel Creams Ale
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45
Sensory-Rich Wine Experiences
Sensory-Rich Wine Experiences
Dancing is a Modern Wine Brand with a Striking Visual Aesthetic
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44
Relaxation-Promoting Herbal Supplements
Relaxation-Promoting Herbal Supplements
Jubi Brands Uses Kratom and Kava Shots in Its New Recipes
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43
Juice-Branded Summer Campaigns
Juice-Branded Summer Campaigns
Revl Fruits' 'Grow Up Never' Campaign Lets a Fan be a Waterpark VP
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42
Smart Milk Frothers
Smart Milk Frothers
The DREO BaristaMaker Makes Barista-Quality Latte Art and Creative Drinks
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41
Experiential Tea Pop-Ups
Experiential Tea Pop-Ups
The House of Caramelised Biscuit Immersed Guests in a New Brew
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40
Fiber-Based Recyclable Packaging
Fiber-Based Recyclable Packaging
Mother Parkers Tea & Coffee Debuts New Eco-Friendly Packaging
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39
Candy-Topped Vanilla Shakes
Candy-Topped Vanilla Shakes
MOOYAH is Serving a Sweet New Summer Candy Crush Shake
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38
Fashionista-Crafted Banana Shakes
Fashionista-Crafted Banana Shakes
Erewhon Just Unveiled the Frankie & Djerf's Banana Cream Shake
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37
Cannabis-Infused Spirits
Cannabis-Infused Spirits
Viral Spirit Nowadays Launches at Pop-Up Grocer in NYC
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36
Innovative Collagen-Infused Cocktails
Innovative Collagen-Infused Cocktails
Dr. Lara Devgan Scientific Beauty Partners with American Bar
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35
Entrepreneur-Made Non-Alcoholic Cans
Entrepreneur-Made Non-Alcoholic Cans
Bonang Matheba Shares the New Non-Alcoholic Nectar Rosé Cans
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34
Sherbert-Flavored Energy Drinks
Sherbert-Flavored Energy Drinks
Dutch Bros Has Added a Sherbet Rebel Drink to Its Summer Lineup
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33
Mexican Tequila Brands
Mexican Tequila Brands
LALO is Launching a National See New Campaign
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32
Renaissance-Muse White Wines
Renaissance-Muse White Wines
Robilant Creates Renaissance Design for Winebow’s Flora Lisa
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31
Adaptogen-Infused Alcohol-Free Cocktails
Adaptogen-Infused Alcohol-Free Cocktails
Mataki Introduces a New Delicious Line of RTD Cocktails
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30
Organic Protein-Packed Functional Beverages
Organic Protein-Packed Functional Beverages
REBBL Updates Its Highly Sought-After Protein Line
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29
French Show-Themed Wines
French Show-Themed Wines
Lillet Teams Up with 'Emily in Paris' for Limited Edition Bottles.
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28
Vitamin Shot Stalls
Vitamin Shot Stalls
Plenish Set Up a Little Shot Shop Staffed by Knowledgeable Kids
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27
Sugar-Free Flavored Sodas
Sugar-Free Flavored Sodas
Cove Soda Options Contain 1 Billion Probiotics for Gut Health
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26
Anti-Hero Coffee Campaigns
Anti-Hero Coffee Campaigns
Tim Hortons Embraces Deadpool & Wolverine in Its Marketing
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25
Fruity Energy Drinks
Fruity Energy Drinks
Tim Hortons Has Introduced a New Beverage Option — the Infusr™ Energy Drinks
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24
Music-Inspired Tequila Partnerships
Music-Inspired Tequila Partnerships
EMPIRE is Partnering with León Y Sol Tequila
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23
3-in-1 Coffee Makers
3-in-1 Coffee Makers
The SharkNinja Ninja Luxe Café Makes Espresso, Drip Coffee & Cold Brew
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22
Portable Boba-Style Beverages
Portable Boba-Style Beverages
JOYBA® Bubble Tea Is Designed for On the Go Consumption
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21
Non-Alcoholic Electrolyte Cocktails
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
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20
Fruity Alcoholic Teas
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
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19
Automated Beer-Brewing Systems
Automated Beer-Brewing Systems
The iGulu F1 Home Brewing Machine Offers One-Click Functionality
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18
Portable Hydrogen Water Generators
Portable Hydrogen Water Generators
All-In Nutritionals Has Launched the Hydro Bottle +
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17
Kava-Infused Kanna Shots
Kava-Infused Kanna Shots
Mitra9 Expands into Kanna Market with New Mango Sunrise Extract Shot
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16
Exclusive Whiskey Bottles
Exclusive Whiskey Bottles
The Scotch Malt Whisky Society Released the Only Drop Whiskey Bottle
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15
Soda-Inspired Guacamole Flavors
Soda-Inspired Guacamole Flavors
Avocados from Mexico® Has Partnered with Poppi for Pop-Guac
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14
Olympic-Themed Beer Campaigns
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
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13
Mermaid-Inspired Tequila Bottles
Mermaid-Inspired Tequila Bottles
Dia De La Sirena Offers Its Tequila in a Mermaid-Shaped Bottle
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12
Mountain Soda Campaigns
Mountain Soda Campaigns
Mountain Dew's 'The Mountain Dude' Campaign to Feature a New Character
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11
Quirky Paper Wine Bottles
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
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10
Bar-Quality Canned Cocktails
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
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9
Health-Conscious Soda Lines
Health-Conscious Soda Lines
NO CAP! Soda Pop Presents an Alternative to Traditional Soft Drinks
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8
Ready-to-Drink Matcha Lattes
Ready-to-Drink Matcha Lattes
Suntory is Rolling Out a Starbucks Chilled Matcha Brulee Latte
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7
Single-Serve Popping Boba
Single-Serve Popping Boba
Twrl Milk Tea Launched Instant Popping Boba in Portioned Sachets
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6
Salt-Powered Hydration Brands
Salt-Powered Hydration Brands
Cadence Introduces the First-Ever RTD Salt Hydration Beverage
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5
AI-Driven Beverage Menus
AI-Driven Beverage Menus
Botrista Leverages AI & Machine Learning to Create Drink Menus
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4
Streetwear-Inspired Beer Collaboration
Streetwear-Inspired Beer Collaboration
Fat Tire and Vans Have Announced a Collaboration
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3
Exclusive Olympic Beer Sponsors
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
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2
Blood Sugar-Supporting Tinctures
Blood Sugar-Supporting Tinctures
Apothékary is Launching Blue Burn™, a New Herbal Tincture
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1
At-Home Slushie Makers
At-Home Slushie Makers
The Ninja SLUSHi Makes Commercial-Grade Frozen Drinks at Home
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