Athletic Brewing Company is well-known for its satisfying non-alcoholic brews and the brand is celebrating its growing presence in the UK with a promotional offer.
To mark the summer of sport, Athletic Brewing Company is giving away a free can of its Run Wild IPA at selected Mitchells & Butlers venues, including All Bar One, Nicholson’s, and Castle Pub, until August 31. Consumers can claim their free beer by obtaining a digital voucher from the Athletic Brewing Company website and presenting it at participating locations.
This initiative highlights Athletic Brewing Company's expansion and reflects the rising interest in non-alcoholic beverages in Europe. Bill Shufelt, Co-Founder and CEO of Athletic, shared about the promotion: “Building on the success of our Ask For Athletic campaign in the U.S., we are excited to partner with Mitchells & Butlers and extend the opportunity for drinkers to enjoy an Athletic brew on us this summer.”
Image Credit: Athletic Brewing Company
Why This Trend Is Growing
- Non-alcoholic Beverage Promotions
- These promotions signal a shift toward healthier drinking options and broaden appeal in the non-alcoholic beverage market.
- Digital Voucher Campaigns
- Digital vouchers simplify redemption processes, encouraging spontaneous consumer engagement and facilitating data collection.
- Partnership Marketing Initiatives
- Collaborations with established venues like Mitchells & Butlers enhance brand visibility and foster mutual growth.
Industries Being Reshaped
- Non-alcoholic Beverage Industry
- Rising interest in non-alcoholic beverages prompts innovation in product offerings and marketing strategies.
- Hospitality Industry
- Engaging promotional partnerships between beverage brands and hospitality venues drive traffic and diversify consumer experiences.
- Digital Marketing Industry
- Utilizing digital vouchers as promotional tools enables precise targeting and improved campaign performance metrics.
