Milan-based branding agency Robilant has crafted the visual identity for Winebow’s new Pinot Grigio, 'Flora Lisa,' blending the Italian Renaissance with the essence of femininity through an iconic and enigmatic muse character.
Drawing inspiration from traditional Italian gardens, the agency "transformed the flora and fauna into a striking muse silhouette, symbolizing the organic origins of the grape and the wine's refined flavor profile." Flora Lisa’s visual identity "captivates consumers with its elegant logo and intricate illustrations; the lush design skillfully reflects the grape’s natural provenance."
According to Fabio Molinaro, Creative Director at Robilant, "We wanted Flora Lisa to not only stand out on shelf but also to evoke a sense of intrigue...From the moment you lay eyes on the bottle, you’re transported to a world of grace, where beauty rhymes with quality."
Image Credit: Robilant
What's Driving This Trend
- Renaissance-revival Packaging
- The use of Renaissance-inspired design in modern wine packaging reinvents traditional artistry for contemporary consumer appeal.
- Femininity-focused Branding
- Blending feminine aesthetics with historical motifs offers a unique visual identity that speaks to a sophisticated and discerning audience.
- Organic-origin Storytelling
- Utilizing visual elements based on organic origins and natural provenance can create a narrative that resonates with eco-conscious consumers.
Who This Affects Most
- Wine and Spirits
- Crafting visually compelling and historically rich identities for wine brands can differentiate products in a competitive marketplace.
- Branding Agencies
- Branding agencies focusing on the integration of art history and contemporary design can offer more evocative and memorable brand experiences.
- Luxury Goods
- Incorporating intricate and elegant design elements into product packaging can enhance the perceived value and exclusivity of luxury goods.
