Top 100 Drinking Trends in July

From Slushie-Inspired Snack Cones to Fruitful Matcha Powders

Summer celebrations are already in full swing and the July 2024 drinking round-up is a testament to that. The list spotlights some outlandish and exciting limited-edition flavors that align with warm weather sensibilities. Drumstick and 7-Eleven, for example, launched the Drumstick Slurpee Cone in Blue Raspberry Vanilla. The launch targets Gen Z's affinity for the blue raspberry flavor. Elsewhere, Whipped Fusion launched So Vanilla, an alcohol-infused whipped cream that can be used as a drink topper or dessert enhancement. Dunkin' joins in on the summer excitement with its election of s'mores-inspired treats — from the S'mores Cold Brew to the Bonfire S'mores Frozen Coffee.

The July 2024 drinking round-up also spotlights MOMO's Watermelon Kombucha, which not only offers a refreshing summer beverage experience but also supports a sustainable food system.

SCORE
6.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 89%
Freshness 25%
Bright Coffee Collections
CATEGORY
Lifestyle
Bright Coffee Collections
Boy Band-Inspired Summer Partnerships
CATEGORY
Marketing
Boy Band-Inspired Summer Partnerships
Comforting Coffee Blends
CATEGORY
Lifestyle
Comforting Coffee Blends
Single-Malt Canadian Whiskies
CATEGORY
Marketing
Single-Malt Canadian Whiskies
Bourbon Whiskey Expressions
CATEGORY
Marketing
Bourbon Whiskey Expressions
Negroni-Specific Gin Spirits
CATEGORY
Lifestyle
Negroni-Specific Gin Spirits
Summer Smoothie Kegs
CATEGORY
Lifestyle
Summer Smoothie Kegs
Baseball-Inspired Premium Moonshines
CATEGORY
Pop Culture
Baseball-Inspired Premium Moonshines
Californian Canned Cocktails
CATEGORY
Pop Culture
Californian Canned Cocktails
Tropics-Inspired Mimosa Variety Packs
CATEGORY
Marketing
Tropics-Inspired Mimosa Variety Packs
Canned Tequila Expansions
CATEGORY
Marketing
Canned Tequila Expansions
Seasonal Hard Seltzer Flavors
CATEGORY
Lifestyle
Seasonal Hard Seltzer Flavors
Modern Non-Alcoholic Rebrands
CATEGORY
Marketing
Modern Non-Alcoholic Rebrands
Berry Citrus Light Beers
CATEGORY
Lifestyle
Berry Citrus Light Beers
Cocktail-Inspired Wine Collections
CATEGORY
Marketing
Cocktail-Inspired Wine Collections
Month-Long Martini Events
CATEGORY
Lifestyle
Month-Long Martini Events
Probiotic Product Seals
CATEGORY
Lifestyle
Probiotic Product Seals
Summer Brewed Iced Coffees
CATEGORY
Lifestyle
Summer Brewed Iced Coffees
Limited-Edition Jamaican Rums
CATEGORY
Lifestyle
Limited-Edition Jamaican Rums
Non-Finished Whiskey Spirits
CATEGORY
Lifestyle
Non-Finished Whiskey Spirits
Beverage Gear Product Expansions
CATEGORY
Lifestyle
Beverage Gear Product Expansions
Flash-Frozen Coffee Capsules
CATEGORY
Lifestyle
Flash-Frozen Coffee Capsules
Sunset View-Inspired Campaigns
CATEGORY
Marketing
Sunset View-Inspired Campaigns
Coffee Product Expansions
CATEGORY
Lifestyle
Coffee Product Expansions
Optimized Iced Coffee Blends
CATEGORY
Lifestyle
Optimized Iced Coffee Blends
Patriotic Popsicle-Inspired Cocktails
CATEGORY
Lifestyle
Patriotic Popsicle-Inspired Cocktails
Kid-Friendly Alt Milks
CATEGORY
Lifestyle
Kid-Friendly Alt Milks
Daily Gold-Colored Colostrum Powders
CATEGORY
Lifestyle
Daily Gold-Colored Colostrum Powders
Brown Sugar Boba Lattes
CATEGORY
Lifestyle
Brown Sugar Boba Lattes
Lightly Sweetened Tea Concentrates
CATEGORY
Lifestyle
Lightly Sweetened Tea Concentrates
Limited-Edition Melon Kombuchas
CATEGORY
Lifestyle
Limited-Edition Melon Kombuchas
Bottomless Smart Coolers
CATEGORY
Tech
Bottomless Smart Coolers
Bitters-Infused Cocktail Cubes
CATEGORY
Lifestyle
Bitters-Infused Cocktail Cubes
Slushie-Inspired Snack Cones
CATEGORY
Lifestyle
Slushie-Inspired Snack Cones
Fruit Puree-Infused Lemonades
CATEGORY
Lifestyle
Fruit Puree-Infused Lemonades
Baseball-Inspired Energy Drinks Partnerships
CATEGORY
Lifestyle
Baseball-Inspired Energy Drinks Partnerships
Italian-Inspired Summer Wines
CATEGORY
Lifestyle
Italian-Inspired Summer Wines
Iced Strawberry-Mango Drinks
CATEGORY
Lifestyle
Iced Strawberry-Mango Drinks
Espresso-Style Iced Coffees
CATEGORY
Lifestyle
Espresso-Style Iced Coffees
AI Coffee Roast Analyzers
CATEGORY
Tech
AI Coffee Roast Analyzers
Lightly Caffeinated Peach Beverages
CATEGORY
Lifestyle
Lightly Caffeinated Peach Beverages
Summer Iced Energy Drinks
CATEGORY
Lifestyle
Summer Iced Energy Drinks
Sustainable Coffee Product Lines
CATEGORY
Eco
Sustainable Coffee Product Lines
Highly Rated Coffee Grounds
CATEGORY
Lifestyle
Highly Rated Coffee Grounds
Side Effect-Mitigating Dietary Beverages
CATEGORY
Lifestyle
Side Effect-Mitigating Dietary Beverages
Convenience-Focused Nutritional Powders
CATEGORY
Lifestyle
Convenience-Focused Nutritional Powders
Lemonade-Based Slushie Drinks
CATEGORY
Lifestyle
Lemonade-Based Slushie Drinks
Green Tea Boba Kits
CATEGORY
Lifestyle
Green Tea Boba Kits
Spiked Electrolyte Canned Beverages
CATEGORY
Marketing
Spiked Electrolyte Canned Beverages
Sparkling Citrus Cold Brews
CATEGORY
Lifestyle
Sparkling Citrus Cold Brews
Unique Limited-Edition Tequila Expressions
CATEGORY
Lifestyle
Unique Limited-Edition Tequila Expressions
Brand-Boosting Social Media Contests
CATEGORY
Marketing
Brand-Boosting Social Media Contests
Flavorful Plant-Based Protein Powders
CATEGORY
Lifestyle
Flavorful Plant-Based Protein Powders
Anniversary-Celebrating Cognac Expressions
CATEGORY
Art & Design
Anniversary-Celebrating Cognac Expressions
Vitamin-Enriched Beer Lines
CATEGORY
Lifestyle
Vitamin-Enriched Beer Lines
Fruitful Matcha Powders
CATEGORY
Lifestyle
Fruitful Matcha Powders
Video Game-Themed Drinks
CATEGORY
Lifestyle
Video Game-Themed Drinks
Popsicle-Inspired Energy Drinks
CATEGORY
Marketing
Popsicle-Inspired Energy Drinks
Alcohol-Infused Whipped Creams
CATEGORY
Lifestyle
Alcohol-Infused Whipped Creams
Glam Pink Bubble Teas
CATEGORY
Lifestyle
Glam Pink Bubble Teas
Cheerful Insulated Bottle Designs
CATEGORY
Art & Design
Cheerful Insulated Bottle Designs
Organic Zero-Sugar Sodas
CATEGORY
Lifestyle
Organic Zero-Sugar Sodas
Adjustable Portable Espresso Makers
CATEGORY
Lifestyle
Adjustable Portable Espresso Makers
Freshly Brewed Floral Lattes
CATEGORY
Lifestyle
Freshly Brewed Floral Lattes
Anime Film-Themed Drinks
CATEGORY
Lifestyle
Anime Film-Themed Drinks
Exclusive Summer Beverage Flavors
CATEGORY
Lifestyle
Exclusive Summer Beverage Flavors
Pride Juice Packs
CATEGORY
Lifestyle
Pride Juice Packs
Strawberry Mango Frozen Lemonades
CATEGORY
Lifestyle
Strawberry Mango Frozen Lemonades
Painterly AI Sommeliers
CATEGORY
Tech
Painterly AI Sommeliers
Alcohol-Free Chinese Lagers
CATEGORY
Lifestyle
Alcohol-Free Chinese Lagers
Mystery Flavor Milkshakes
CATEGORY
Lifestyle
Mystery Flavor Milkshakes
Cosmopolitan-Inspired Drinkware
CATEGORY
Pop Culture
Cosmopolitan-Inspired Drinkware
Low-Sugar Natural Sodas
CATEGORY
Lifestyle
Low-Sugar Natural Sodas
Collaborative Rock Band-Branded Bourbons
CATEGORY
Business
Collaborative Rock Band-Branded Bourbons
Interactive Soccer Campaign
CATEGORY
Marketing
Interactive Soccer Campaign
Beer Insurance Policies
CATEGORY
Lifestyle
Beer Insurance Policies
Blended Sweet Creamsicle Shakes
CATEGORY
Lifestyle
Blended Sweet Creamsicle Shakes
Popsicle-Flavored Hydration Powders
CATEGORY
Marketing
Popsicle-Flavored Hydration Powders
Bong-Shaped Vodka Bottles
CATEGORY
Lifestyle
Bong-Shaped Vodka Bottles
Sunscreen-Inspired Smoothies
CATEGORY
Marketing
Sunscreen-Inspired Smoothies
Colostrum-Infused Collagen Supplements
CATEGORY
Lifestyle
Colostrum-Infused Collagen Supplements
AI-Powered Cocktail Platforms
CATEGORY
Tech
AI-Powered Cocktail Platforms
S'mores Flavored Coffee Expansions
CATEGORY
Lifestyle
S'mores Flavored Coffee Expansions
Beer Can Matchmakers
CATEGORY
Lifestyle
Beer Can Matchmakers
Botanical Water Enhancers
CATEGORY
Lifestyle
Botanical Water Enhancers
Premium Limited-Quantity Tequila Expressions
CATEGORY
Lifestyle
Premium Limited-Quantity Tequila Expressions
Sculptural Tequila Bottle Designs
CATEGORY
Marketing
Sculptural Tequila Bottle Designs
Cosmic-Inspired Ready-to-Drink Cocktails
CATEGORY
Marketing
Cosmic-Inspired Ready-to-Drink Cocktails
Next-Gen Drinking Games
CATEGORY
Lifestyle
Next-Gen Drinking Games
Romantic Champagne Cocktails
CATEGORY
Marketing
Romantic Champagne Cocktails
Instant-Coffee Dessert Kits
CATEGORY
Lifestyle
Instant-Coffee Dessert Kits
Bitter Non-Alcoholic Aperitifs
CATEGORY
Lifestyle
Bitter Non-Alcoholic Aperitifs
Compact Coffee Tubes
CATEGORY
Lifestyle
Compact Coffee Tubes
Single-Use Cocktail Sachets
CATEGORY
Lifestyle
Single-Use Cocktail Sachets
Modern Functional Kvass Lines
CATEGORY
Lifestyle
Modern Functional Kvass Lines
Portable Wine Pouches
CATEGORY
Lifestyle
Portable Wine Pouches
Whole Food Snack Cubes
CATEGORY
Lifestyle
Whole Food Snack Cubes

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