In partnership with wine brand 19 Crimes, Snoop Dogg launched Cali Cocktails, a refreshing ready-to-drink option for adults that takes inspiration from the laid-back California lifestyle. For the summer, these new canned cocktails are debuting in flavors like Smokin' Strawberry Margarita and Long Beach Lemonade, both of which feature an agave wine base and light carbonation.
Previously, Snoop Dogg teamed up with 19 Crimes to create Snoop Cali Red. These new California-themed cocktails meet the high demand for portable, convenient beverages to take on the go, and they deliver "a more intense RTD pour at 9% ABV." Ready to sip straight from the can or serve over ice, Cali Cocktails are prepared to deliver refreshment during barbecues, picnics, concerts and more.
Why This Trend Is Growing
- Canned Cocktails
- The launch of Cali Cocktails provides a convenient, portable way to enjoy alcoholic beverages, reflecting growing consumer preference for ready-to-drink options.
- Celebrity-branded Alcohol
- Snoop Dogg’s collaboration with 19 Crimes to create Cali Cocktails highlights the impact of celebrity influence on brand differentiation and consumer interest.
- Agave Wine-based RTD Beverages
- The use of an agave wine base in Cali Cocktails introduces a novel twist to traditional canned cocktails, catering to the desire for unique flavor experiences.
Industries Being Reshaped
- Beverages
- Cali Cocktails illustrate innovation within the beverage industry as companies explore new formats and bases for alcohol delivery.
- Wine
- The incorporation of agave wine into ready-to-drink cocktails represents an expansion opportunity within the wine industry for diverse product offerings.
- Celebrity Endorsements
- Snoop Dogg’s involvement in the launch of Cali Cocktails underlines the significant role of celebrity endorsements in driving market interest and product success.
